7 AI Content Marketing Tools You Should Start Using Today

AI Copywriting Tools Comparison

AI content marketing tools help to streamline everything you do as a content marketer. As a result, you can execute your tasks and projects accurately, efficiently, and on time.

For example, if you want to create a content brief for writers, here’s what the typical process looks like:

  • Perform keyword research.
  • Analyze the top-ranking pages on the SERPs.
  • Open new tabs to check each article one after the other.
  • Identify the common themes and questions that each article covers.
  • Use the information to create relevant subheadings for your content brief.

Usually, it takes hours before you can complete a very manual process like this. Assuming that you work in a large marketing agency handling different clients’ projects, you run the risk of missing client deadlines.

This is where AI content marketing tools come into play. Automate your manual tasks, become more productive, and do more in less time.

In this article, we’ll review the seven AI content marketing tools you should start using today as a content marketer. We’ll also share each tool’s core features, pros, and cons.

Let’s dive in.

Copysmith is our platform, and we built it for large marketing teams who need to create great content at scale. You can sign up for a 7-day trial of Copysmith and start writing for free. No credit card required.

What are the Best AI Content Marketing Tools?

Below are some of the top AI content marketing tools for your various marketing needs. So, let’s analyze their core features and what you stand to gain from using each one. 

1. Copysmith

Copysmith is AI copywriting software for creating marketing-related content such as social media posts, product descriptions, and Ad headlines. Beyond creating content, it has many features that complement content creation so you can complete your marketing tasks in one place.

If you’re struggling with ranking on Google or want to combat writer’s block, this is the tool you can turn to to keep your projects moving.

Below are some of the standout features of Copysmith.

Content Ideation

Copysmith content ideation template suggests content ideas if you need them.

Let’s say you want to write about eCommerce websites and don’t know how to get started.

You can enter your target keyword into our platform, and it’ll automatically generate relevant content ideas. 

Here is a screenshot below:

content ideation copysmith

As you can see, some of the suggestions by Copysmith include:

  • 7 tips for designing an engaging eCommerce website
  • How to develop an eCommerce website that sells

Blog Post Creation

Another important use case for Copysmith is the blog post creation feature. With the Blog Kickstarter tool, you can write a comprehensive blog post from scratch.

The first step is to insert your blog post title into the tool:

AI Blog kickstarter

Once you do, our platform provides you with some content ideas to work with.

how to write a blog post 10 sample steps

If you aren’t pleased with them, you can use the Generate More button to get more content ideas.

After selecting your preferred idea, our platform automatically generates an outline for it.

You can choose any of the suggested ideas. And if you aren’t pleased with any of them or you just want more, click on Generate More to see more ideas. After that, you’ll be shown a list of outlines to choose from.

Once you’ve chosen an outline that you like, the next step is to tweak it.

You can also generate more of these if you aren’t satisfied with the initial suggestions. Once you have done that, you are asked to select how you want the outline to appear, and if there is any removal or addition you’d like to make.

After completing this step, you’ll get an entire blog post written by Copysmith. 

As you can see in the screenshot below, this is an example of a blog post generated using our platform.

how to write blog post

Of course, you can add more details, rearrange the content structure, and tweak it as much as you want.

With this feature, you’ll cut down the time spent on writing blogs by more than half.

Copywriting Templates

Aside from the templates cited above, our platform supports other AI copywriting templates for different use cases, such as:

  • Facebook ads
  • Google ads
  • Carousel ads
  • LinkedIn ads
  • Instagram ads
  • Amazon product descriptions
  • eBay product descriptions
  • Blog outlines

Bulk Content Creation

This feature lets you generate bulk content and supports different content types, such as Google ads, blog outlines, and product descriptions.

Let’s say you’re an eCommerce manager and want to generate hundreds or thousands of product descriptions at once. Instead of writing them manually or generating them one after the other, you can use our product description writing software.

All you need to do is insert the details of your SKUs in a CSV file, as shown in the screenshot below:

CSV 2

Once done, our platform will generate the product descriptions in minutes. This saves you time, makes you more productive, and helps you focus on other essential things that move the business forward.

Integrations

We are constantly launching different integrations so our users can enjoy a better workflow and save the time they’d have spent switching from one favorite app to another.

Let’s show you some of them.

Frase

Our integration with Frase allows you to optimize your content for better search ranking. All you need to do is insert your primary keyword, and Frase will suggest secondary keywords you can use in your content.

Here is an example:

seo keyword

Including these relevant keywords in your content makes you stand a chance of ranking high on Google for the primary term.

Google Ads

Copysmith Google Ads integration

Our platform also integrates with Google ads. 

Once you connect your Google ads account to Copysmith, you can upload your ad copy directly.

This means that you no longer need to copy your generated Google Ads copy from Copysmith to your Google Ads account. Instead, you can run Google Ads directly from your workspace on our platform with a click of a button. 

Hootsuite

hootsuite

This integration is essential if you create social media content.

By connecting Copysmith to Hootsuite, you’ll be able to automatically publish and schedule your generated social media content across different platforms.

This makes creating and publishing social content easier, even if you manage many clients’ pages.

Plagiarism Checker

One of the most common concerns when creating content with AI copywriting tools is plagiarism.

Most users are skeptical if the generated content by these tools is original or not.

Due to this, we built a plagiarism checker in our platform so that you can check your content for plagiarism.

The plagiarism checker button is located at the top right corner of your workspace.

checker button

Once you click on that, you’ll see a notification like this, if your generated has some plagiarized texts from other existing content:

4 search result 68 words

And if your content is plagiarism-free, here’s the notification you’ll see.

plagiarism-check match 2

Workflow and In-app Collaboration

Copysmith comes with workflow and collaboration features. This enables large marketing teams using our platform to collaborate seamlessly without any friction.

All you have to do is invite your team members through their email address:

invite team member pop-up

Once you’ve onboarded them into your workspace, you can assign them different roles.

copysmith-collaborate-assign-roles-bl

This improves your workflow, cuts down time spent on giving and receiving feedback, and you can also monitor the progress of each task by checking your dashboard.

Here is an example below:

work-flow dashboard

This feature enhances team collaboration and ensures transparency in the performance of your team members.

Copysmith Pricing

  Copysmith Pricing

Copysmith has three pricing plans. The Starter plan costs $19 per month and gives you access to 50 credits, 20 plagiarism checks, and all the integrations.

The Professional plan gives you access to everything in the basic plan but expands your credit limit to 400 and plagiarism checks to 100. This plan costs $59 per month.

Both plans have free trials you can check out for seven days. So, sign up now and see the magic in action. 

The last plan is the Enterprise plan which comes with more features like bulk content creation, in-app collaboration, export options, and more.

Book a demo with our team to learn more about this.

2. Frase

Frase is an AI content marketing tool for researching, creating, and optimizing content for better search ranking.

If you want to optimize your content to nail the search intent and rank higher on Google, consider using Frase.

Below are its core features:

Question Research

One of the most important and tedious tasks you’ll undertake as a content marketer is figuring out your target audience’s pain points.

Frase does the heavy lifting by showing you all the top questions they have. All you have to do is insert your primary keyword in Frase, and it will return all the relevant questions from different sources and their keyword volume.

Content Briefs

Frase also creates SEO-driven content briefs to help you create high-quality content consistent with your brand’s voice. While it usually takes hours to create a content brief manually, the AI-generated content brief by Frase takes a few minutes, and it’s comprehensive enough.

Answer Engine

The Answer Engine is a Frase’s bot for creating an easily accessible knowledge base. It crawls your website and creates a knowledge base to answer users’ queries each time they are on your website.

This may be anything from inquiries about pricing, how-to guides, etc.

Frase Pricing

frase pricing

Frase’s basic plan costs $44.99 per month. This gives you access to one user seat and 30 document credits.

The team plan costs $114.99 per month. You’ll have access to three user seats and unlimited document credits on this plan.

The last plan on Frase is the Enterprise plan. The pricing is custom, and it comes with unlimited user seats and unlimited credits.

3. Grammarly

Grammarly is an AI writing assistant that helps you create error-free content.

Here are some of its core features:

Grammar and Spelling Check

Grammarly uncovers basic and advanced grammatical and spelling errors. It also suggests corrections and sometimes provides a lesson on why an expression is wrong.

Punctuation and Context Check

Aside from detecting grammar and spelling errors, Grammarly also shows you punctuation errors and checks context.

If you’ve written an awkward statement, it will spot it and notify you about it immediately.

Vocabulary Enhancement

Grammarly also helps you enhance your vocabulary. For example, it lets you know when you use weak or ambiguous words and suggests better replacements.

Grammarly Pricing

grammarly pricing

Grammarly has a forever-free plan. This checks grammar, spelling, and punctuation.

The pro plan costs $12 a month. This offers full-sentence rewrites, tone suggestions, and plagiarism detections.

The business plan costs $15 per month. Its features include a style guide, brand tone, analytics dashboard, and everything in the previous plans.

4. MarketMuse 

MarketMuse is a website content writing software. It uses AI to help marketers research, create, and optimize their content pieces faster.

Below are its top features:

Content Brief Creation

MarketMuse helps you create a detailed content brief. This takes into consideration the expert level of your readers, your competitors, and domain authority.

Content Audit

MarketMuse has a feature for measuring content quality across your domain. You can use the insights to prioritize the content that will bring you opportunities faster.

Content Scoring

MarketMuse also scores your content against other top 20 competing websites on Google.

It then suggests things you can add to improve it, such as word count, subheadings, and semantic phrases.

MarketMuse Pricing  

Marketmuse Pricing 

MarketMuse has a free plan that allows you to perform 15 queries per month and create ten projects. It also allows you to use all its applications.

The standard plan costs $7,200 per year. This allows up to 100 queries per month, data export, and the creation of unlimited projects. In addition, you’ll be able to use all its applications on this plan.

The $12,000 per year plan gives you access to everything in the standard plan and other features, such as on-demand content audit, domain analysis, and much more.

5. Writer

Writer is an AI writing assistant for managing content style by providing real-time guidelines and writing assistance like vocabulary suggestions.

Let’s look into some of its features.

Terminology Management

If you work with freelance writers, you’d understand that they are not always subject matter experts, which may become evident in their content.

However, Writer lets them see and use your most essential and relevant terminologies to give your readers the impression of an expert.

Auto-correct and Auto-complete

Another use case for Writer is the auto-correct and auto-complete feature. This suggests what your next word should be and is a great way to write faster.

Editorial Rules Customization

Writer also lets you customize your editorial guidelines so that your writers can easily find writing rules when creating content. This helps them stick to it and, thereby, reduces the time you spend editing.

Writer Pricing

Writer Pricing

Writer has a free plan. This is for basic suggestions about spelling, grammar, correction, etc.

The pro plan costs $11 per month. This gives you access to everything in the free plan, plus clarity, writing style configuration, inclusivity, and more.

The team plan costs $18 per month. This gives you access to the pro plan, quality reports, team roles and permissions, style guide documentation site, etc.

The Enterprise plan has exclusive features, such as API, custom utilization reports, custom writing style rules, and much more.

6. Clearscope

Clearscope is a content optimization tool that uses real-time data from Google to recommend keyword selection and frequency in your content to give you better chances of ranking high.

Below are its core features.

Keyword Research

Keyword research by Clearscope works a bit differently when compared to other keyword research tools. 

Unlike other tools that only suggest the keywords and their search volumes, Clearscope scans the top 30 results ranking on Google for your primary keyword and creates a report on how to rank for it.

Content Scoring

Another feature of Clearscope is its content score. It scores your content from A to F, with A being the best and F the worst. The higher your content score, the more optimized it’s to rank high on Google.

If your content score is low, Clearscope shows you the terms, subheadings, and keywords to include in your content to increase its score.

Competitor Analysis

With Clearscope, you can perform competitor analysis to unlock the keywords your competitors are ranking for, their exact outline, and the key terms they use in their content. Hence, you can create a robust content strategy.

Clearscope Pricing 

Clearscope Pricing

Clearscope has three pricing plans. The essential plan costs $170 per month and gives you access to 20 content report credits, 100 keyword discoveries, and three user seats.

The business plan costs $1,200 per month. This gives you access to unlimited user seats, content inventory monitoring, and 100+ content report credits. 

The enterprise plan includes everything in the business plan. Plus, access to a custom report, keyword discovery, and monitoring credits.

7. Wordtune

Wordtune helps translate your thought into a compelling text by taking your raw sentence and rewriting it. 

This makes your writing better and rids your content of awkward sentences. 

Here are its top features.

Sentence Rewriter

The primary use case for Wordtune is the sentence rewriter feature. This takes your unpolished, ordinary sentence and turns it into a well-written piece of text.

Sentence Editor

Aside from rewriting your content, there are other things you can do to your sentence on Wordtune. This includes expanding, shortening, making it formal, and so on.

Accessible Across Various Tools

From Microsoft Word to Google Docs to Email, Wordtune works across many writing platforms. This enables easy access irrespective of where you prefer to write.

Wordtune Pricing

Wordtune Pricing

Wordtune has a free plan that allows you to make ten rewrites daily. The premium plan costs $9.99 monthly and gives you unlimited access to all its features.

They also have a Premium for Team, which gives you access to all the features in the Premium plan and team billing.

Benefits of Using AI Content Marketing Tools

What can AI content marketing tools do for your business? Well, for one thing, they give you the competitive advantage of speed.

But let’s put that in context.

Streamlined Content Marketing Process

Content marketing is full of processes such as keyword research, content brief creation, search intent identification, and content creation.

Using an AI content marketing tool enables you to do these things faster. For example, if you use MarketMuse to create a content brief, you’ll save more time than doing so manually.

Better Marketing Results

AI content marketing tools help you see better marketing results.

For example, identifying the search intent of a keyword isn’t something you can make up. However, if you use a tool like Clearscope, your chances of success increase.

Better and Predictable Workflow

To avoid drifting away from your goal or burning out, you must build an effective workflow. AI writing software can help you achieve that. 

For example, Copysmith takes care of different things in your content marketing workflow, such as content creation, plagiarism checker, content export, and more.

Which AI Content Marketing Tool Should You Choose?

Choosing an AI content marketing tool depends on your specific goal and needs.

If you are just trying to create content briefs and outlines for writers, you may be looking into tools like Frase, Clearscope, and MarketMuse.

If your goal is to polish your content, you may opt for Writer, Wordtune, or Grammarly.

However, if you need a robust copywriting software that can cater to different content marketing needs, then Copysmith is your best bet.

It takes care of:

  • Ideation
  • Content creation
  • Plagiarism checker
  • Content distribution

And more. 

If you’d like to see how it can help you and your team, sign up for a 7-day free trial now and start writing for free. No credit card required.

FAQs about AI Content Marketing Tools

In this section, we’ll answer some commonly asked questions about AI content marketing tools.

What is an AI Content Marketing Tool?

AI content marketing tools help you automate your content marketing process.

How is AI Used in Content Marketing?

AI is used in content marketing to automate repetitive and time-consuming tasks. 

For example, while humans can write content, you can use an AI writing software like Copysmith to fast-track the process.

How Does an AI Content Marketing Tool Work?

An AI content marketing tool works using different technologies such as GPT-3.