As a business owner, you know that writing great content is essential for attracting customers and ranking high in search engine results pages. But what if you do not have the time or skills to write copy that is both SEO-friendly and engaging?
That is where artificial intelligence copywriting comes in. But before we dig deep, let us first talk about what is AI copywriting and SEO.
AI copywriting, or artificial intelligence copywriting, is the use of artificial intelligence to help you write copy that is both keyword-rich and interesting to read. On top of it, AI copywriting is totally automated, so you can get help with your SEO needs without having to hire an expert.
On the other hand, SEO, or search engine optimization, is the process of making your website and its content more visible to search engines. The goal of SEO is to improve your website’s ranking in search engine results pages (SERPs), which will ultimately lead to more traffic and conversions.
To do this, you will need to use the right keywords and phrases, create quality content, and optimize your website technically for search engines. However, this can be a lot easier said than done, and this is where AI copywriting comes in handy.
By using artificial intelligence to write your SEO content, you can quickly and easily create content that is optimized for search engines and your target audience.
So, keep on reading as we will discuss the impact of AI copywriting in search engine optimization.
Is AI writing good for SEO?
So, is artificial intelligence copywriting good for SEO? The answer is a resounding yes!
Why?
Because it can help you write better performing SEO content.
The great thing about artificial intelligence writing is that it takes all of the guesswork out of content creation. You no longer have to worry about whether or not your content is hitting all the right marks, because AI will take care of it for you. All you need to do is give it some basic information about your topic, your target audience, the keywords you are targeting and it will do the rest. Pretty amazing, right? Take a look at some of the features offered by Copysmith.
Well, how does artificial intelligence do this?
By analyzing your topic and understanding the key terms and phrases that are relevant to it.
AI has the ability to analyze large quantities of data quickly and accurately at a lightning speed that is why it can instantly craft content that is not only high quality and completely unique, but that also ranks well in search engines.
So, if you are looking to take your SEO game to the next level, consider using artificial intelligence writing tools to help you create content that outperforms the competition.
How AI copywriters are changing SEO
AI copywriters can write copy that is just as good – if not better – than human copywriters.
So, you may be wondering, how is artificial intelligence changing SEO?
Well, put simply, AI-powered copywriters are taking over the task of writing website copy. And not only that, but they are also doing a great job of it.
You see, artificial intelligence copywriters are able to quickly and efficiently churn out high-quality content that is search engine-friendly. Plus, they can do it all without any downtime. Not to mention, they are able to optimize content for specific keywords and target audiences, which is a huge plus for SEO.
What are the benefits of AI?
You might be wondering what the benefits of artificial intelligence are. Well, here are just a few:
For starters, it can help you speed up the writing process. AI can produce a copy faster than a human writer. It literally takes only seconds for artificial intelligence to generate content.
Second, machines do not get tired and they do not need breaks. This means that they can work for longer hours than people can without reducing their efficiency. In other words, artificial intelligence can work 24/7.
Third, AI can also help you produce more consistent content. By using artificial intelligence to help you with your writing, you will be able to produce content that is on-brand.
Finally, artificial intelligence costs less than hiring a human. When you take advantage of AI copywriters, you only pay for a monthly subscription which only costs a fraction compared to hiring a copywriter for your copywriting needs.
What are the drawbacks of AI?
There are a few drawbacks to using artificial intelligence to write content.
First, AI-generated content needs some editing before being published.
Yes, artificial intelligence can write content on its own. But that does not mean, you should directly copy-paste it without tweaking and polishing the copy.
There are times that the AI will keep on repeating the same idea over and over again all throughout the content a.k.a. be redundant. Redundancy will hurt your content’s readability so you have to remove the unnecessary repetition of information. Keep in mind, your content should be concise so users will enjoy reading them.
Second, AI content needs to be spot checked for accuracy.
There is no doubt that artificial intelligence has made massive strides in the past few years but it still is not perfect. In some cases it can generate old or outdated information surrounding data points so, always check the information and concepts that artificial intelligence produced in your copy before publishing them online. You want to produce content that is trustworthy. Google ranks trustworthy websites high on the results page.
What to look for in an AI copywriter
Here are a few things to consider in choosing an artificial intelligence copywriter for your SEO needs:
First, make sure that the artificial intelligence copywriter you choose is up-to-date on the latest SEO trends and guidelines. You do not want your website content to be penalized by Google, do you?
Second, the copywriter should be able to create catchy and attention-grabbing headlines. Your headlines are your first chance to snag your reader’s attention, so they need to be effective.
No matter how valuable and engaging your blog post is, it will go to waste if you do not have a catchy headline. Remember, a headline is the first thing people pay attention to.
Third, the AI copywriter should be able to write persuasive content that will help convert website visitors into customers. Content is king, and you need killer content if you want to succeed online.
So those are three things to look for when you are choosing an artificial intelligence copywriter. Do your research, and you are sure to find the perfect one for your needs!
How to get started with AI copywriters
So, you are curious about artificial intelligence copywriters and how they can help your SEO? Here is a quick primer on the basics:
First – AI copywriters are designed to help you with content creation. They can produce high-quality content on a variety of topics, which can help increase your website’s visibility and ranking on search engines.
Second – AI copywriters are also great for creating blog posts, articles, and other marketing materials like Google ads or Product Descriptions for eCommerce. Their ability to produce quality content quickly and efficiently can save you a lot of time and energy.
Copysmith offers a variety of templates you can choose from. Simply select a category and pick the template you want the artificial intelligence to write for you.
Third – to get started with AI copywriters, simply upload your keywords and topic ideas to the artificial intelligence platform, and the writers will take care of the rest. You can also provide your branding style such as the tone of the copy so it matches your online presence.
For example, if you selected the Product Description template. These are the parameters you have to fill in:
After one click, Copysmith’s artificial intelligence will generate multiple product description copies in an instant.
Sounds amazing, right? Think of artificial intelligence copywriters as your writing assistant. Copywriting and SEO is a tedious process and having an AI assistant lessens the burden.
How to measure the success of your AI writing for SEO
It is important to track the success of your artificial intelligence writing to ensure that it is helping you achieve your SEO goals. How can you do this?
There are a few things you can look at:
First – the number of website visitors that your artificial intelligence writing content is attracting.
By making your content SEO-friendly, you rank higher on search engines, making it easy for traffic to discover you online.
Second – the time people are spending on your website content.
If the content you published on your website is engaging then visitors will stay longer in your website because they will read it from the attention-grabbing headline until the very last line.
Third – the number of social media shares that your artificial intelligence writing content is receiving.
Useful contents are being shared by users. So, always aim to provide helpful information.
Does Google penalize AI writing?
Google is always updating its algorithms to provide the best user experience possible. You might be wondering if Google penalizes AI-generated content. Well, the truth is that Google has not penalized artificial intelligence writing.
There are not any specific penalties that have been put in place for artificial intelligence writing.
However, it is possible that Google could penalize your website if they determine that the artificial intelligence writing is of low quality, meaning your content is not providing any valuable or helpful information for humans. Keep in mind, content should be for users not search engines. So always aim to help or inform people in your content.
How can you tell if your writing has been penalized by Google
Google has a number of guidelines that authors must follow in order to have their content ranked favorably by the search engine. If your writing fails to meet these guidelines, it may be penalized.
If you are not sure whether or not your writing has been penalized by Google, there are a few ways to tell.
First, do a search for your site on Google and compare the results to those from a few months ago. If you notice that your ranking has dropped, that is a pretty good indication that you have been penalized.
Another way to tell is to use the Google Webmasters Tools, now known as Google Search Console. This is a free tool that helps you diagnose and fix problems with your site’s visibility on Google. It allows you to see how your site is performing in terms of organic traffic and SERPS (search engine results pages).
If you notice that your traffic or rankings have decreased, chances are it may be due to a penalty from Google.
How can you avoid any penalties
You are probably wondering how you can avoid any penalties if you decide to use artificial intelligence writing. Well, the good news is that there are a few things you can do.
First – make sure that your AI tool provides high quality copy. Google wants to give its users the best experience, so focus on quality.
Google’s algorithm is getting smarter all the time, and it can tell the difference between high quality and low-quality content. So, make sure your writing is clear, concise, and error-free.
Google has been known to penalize low-quality content, so you do not want to take any chances and get a bad rep from Google.
AI writing can help you create content faster, but it is important that you still proofread and edit it yourself. Remember, artificial intelligence is a computer and they still need direction and input from human writers in order to create the best possible content.
Second – make sure that your website is compliant with Google’s guidelines. This means using the right keywords, creating quality titles and meta descriptions, and optimizing your images.
Third – keep an eye on your analytics and adjust your approach as needed. The metrics will provide an insight if your content is helping or hurting your website.
Finally – there is no one-size-fits-all answer if your content will get penalized by Google because Google is constantly changing its algorithms.
However, as a general rule, if you are using artificial intelligence to write high-quality content, you should not have anything to worry about.
What does the future hold for AI and writers?
There is no question that artificial intelligence can help improve the quality of your website content. AI-generated content can be more creative and engaging than human-generated content.
There are some things that artificial intelligence can do better than humans, such as analyzing data regarding what copy converts and what does not.
One thing is for sure: as artificial intelligence continues to evolve, the debate over its capabilities will only continue to intensify.
With the help of artificial intelligence, writers can produce more content more quickly and efficiently, which can then be edited and improved by humans. In this way, both artificial intelligence and human writers can work together to create better content.
Conclusion
Copywriting is one of the most important aspects of SEO, and using AI-powered copywriting services can help you write content that is friendly for both humans and search engines. Thanks to artificial intelligence copywriters, you can get help creating high-quality content that will improve your website’s ranking and attract more visitors.
As AI copywriters gain popularity and more marketers take advantage of these solutions, their impact in the marketing industry will undoubtedly be greater than what it is today. Want to take advantage of Copysmith to help you write content that ranks well in search engines? Sign up today and use Copysmith in its full glory — for free. No credit card required.