As artificial intelligence, AI for short, becomes more and more popular, its use cases and applications are increasing. One of the most exciting and potentially transformative applications are in the creative space for the following reasons: Efficiency....
How To Build A ‘Helpful’ Content Strategy For 2023
Have you ever searched Google only to be disappointed with the results – none of them fully answer your questions, or aren’t helpful at all? Well, this is what Google is trying to solve in its latest update! Last December 5, 2022, Google launched the helpful...
5 Steps to Rank Higher on Google
Organic search has better ROI than social media and paid search – and here are the numbers that prove it: In Search Engine Journal’s poll 49.0 percent of respondents reported organic search brought the highest ROI compared to other digital marketing...
How Psychological Characterization Helps Create More Powerful Content
Yes, content is king – but what many people don't realize is that knowing your audience is as important as the content itself! To create content that connects with your audience, you need to know your audience like the back of your hand. This is where...