According to a paper released by Content Marketing Institute in 2022:
- 67% of marketers claim that content marketing generates leads, and
- 63% agree that it helps build loyalty with existing customers.
The numbers prove it – content marketing is an effective way to attract and retain customers. To do content marketing effectively, you need to produce high-quality content consistently and at scale.
You are probably wondering how to scale your efforts without going crazy. You may think that you need an army of writers or a complex process to scale up your content production – but the truth is, with the right strategies in place and the right tools at your disposal, scaling your content is not hard.
In this article, we will share strategies on how you can scale your content in an effortless way. So, get comfortable, buckle up and let’s get started!
What is content scaling?
Content scaling is an essential marketing strategy for businesses that want to amplify their reach. When the term “content scaling” comes to mind, for most people, they think it is producing a high volume of content – which is correct, but it does not mean you have to start from scratch every time. Content scaling is a way of taking the content that you have already created and scaling it up to reach a wider audience—without having to begin again from the first step.
Unlike some other strategies, content scaling does not require you to reinvent the wheel each time. Instead, it focuses on maximizing the reach of your existing content through repurposing, distributing, and leveraging it across multiple channels with different formats.
This helps you effectively target different users with different needs without having to create dozens of different pieces of content from ground up. Content scaling allows you to save time and money while still getting those desired results for your business.
Scaling content using these 5 tips
To scale your content effortlessly, you need to have two things in place: systems and tools – these will be the key so you can get more work done. Here are things to keep in mind to make sure your content scaling efforts are successful:
1) Use a consistent style
Consistency is key when it comes to content marketing. By maintaining a consistent style, you can create a cohesive brand identity that sticks and resonates with your audience. Whatever content you are making, whether it’s a blog post or a YouTube thumbnail, your content should have a consistent tone, voice, and style.
An effective way to do this is by having a content style guide. Basically, a content style guide is a comprehensive document that outlines the guidelines and rules for creating and publishing content. This will help ensure consistency and quality across all the content you will be producing – this helps all members of a content team to stay aligned with the brand’s voice and messaging, especially that chances are, certain content work will be outsourced to a contractor or freelancer.
A well-crafted content style guide includes information on tone of voice, grammar, spelling, punctuation, formatting and brand messaging. It provides clear instructions on how to write headlines, introductions and body copy, as well as how to structure and format different types of content from blog posts to emails.
Here are good examples of content style guides:
Groove’s style guide is short and sweet.
Search Engine Journal, a popular source of everything SEO that has numerous blog contributors, has a detailed style guide.
In short, a content style guide provides guidelines on how to create and structure content that is on-brand and consistent. By doing so, customers will be able to recognize your brand despite competition.
2) Employ an AI content generator
Another way to efficiently scale content creation is by using an AI content generator. This tool can help you and your team create quality content quickly and easily. Incorporating AI content generator in your content scaling strategy has a lot benefits:
- An AI content generator can quickly produce large amounts of content in a fraction of the time it would take a human to write. This makes it possible to meet increased content demand.
- Artificial intelligence can produce content in a variety of formats, such as blog posts, social media captions, and product descriptions. For example, Copysmith has 50+ use cases you can choose from – whether it’s product descriptions, social media captions or blog posts, Copysmith got you covered.
- With an AI content generator, there is no need to spend time brainstorming ideas or conducting research. The AI can quickly generate content based on the desired topic or keyword.
- With AI’s ability to automate the content creation process, there is no need to hire an additional team of writers to produce a large volume of content, lessening the costs along the way. Copysmith supports bulk content generation – literally helping you produce content at scale. You simply plug in the details in a CSV file provided for you.
AI content generators can never replace your team of human writers rather it can supplement your team. They are more like a writing assistant to your team because at the end of the day, you still need human writers to screen, edit and fact-check your content before publishing it.
3) Templatize your design and structure
One of the most time-consuming aspects of content creation is formatting and structuring your content. However, by templatizing your design and structure, you can save a significant amount of time in your content development process.
Basically, the idea behind templatizing is to create reusable frameworks for your content so that you can easily plug in new information without having to start from scratch every time. These reusable templates will help ensure that you have consistent style and structure.
For example, in your social media captions, you might create a template that includes a hook, body of the post, a call-to-action and relevant hashtags. Then, each time you need to create a new post, you can simply plug in the relevant text without having to spend time laying everything out from scratch.
The upside of having a template is that you have a system that ensures all the necessary information is included and you have a consistent style and structure even if it is created by different people. By creating a reusable template, you can focus on the content itself rather than getting bogged down in formatting and design details.
4) Rinse and repeat
Content scaling can feel overwhelming, but it does not have to be especially when you have a defined workflow. It’s really just a rinse and repeat process:
- Define your objectives
- Map out the buyer journey stages
- Decide on the formats you will use
- Create content
- Repurpose content
- Iterate and optimize your content for success
- Measure and monitor progress
- Apply what you learned to the next project
Think of your content scaling strategy as a cycle – you create, measure, adjust, and repeat until you achieve your desired outcome. When done well, this approach also gives insight into how each piece of content is performing, which can help improve future content initiatives.
5) Complete work in batches
Instead of working on one piece of content at a time, try to complete tasks in batches. Batching your work involves grouping similar tasks together and completing them in one go. For example, you can set aside a few hours each week to brainstorm blog posts or record several videos.
Here are the advantages of completing work in batches:
- Allows you to optimize your time and resources.
- Maximize your creative momentum.
- Helps minimize distractions and increase your productivity.
To make the most of this strategy, it is essential to plan in advance so you can know the specific tasks and which content you will work on. By working in batches, you can produce a significant amount of content in a short period, without sacrificing quality or consistency.
Summary
Content scaling is an invaluable strategy if you are looking to increase your reach and engagement. With the right system and tools in place, content scaling can be easy breezy. By using a consistent style, employing an AI content generator, templatizing your design and structure, rinsing and repeating your workflow, and completing work in batches, you can create more high-quality content in less time.
By implementing the strategies outlined in this blog post, you can take your content marketing to new heights! Sign up to Copysmith today and start creating content at scale with your unlimited 14-day free trial. No credit card required.