With the growing popularity of artificial intelligence and its potential impact on business, there is a real possibility for businesses to benefit from AI’s assistance in marketing their products and services. You can now leverage powerful machine learning models to create unique and compelling content that will increase your conversions and positively impact your bottom line.
The idea of AI copywriting software is relatively new, but it’s growing rapidly. There are so many AI copywriting tools out there that can help you automate your content generation. However, they are not all made equal. One of the most popular AI copywriting software tools for businesses is Copysmith. Unlike other AI copywriting tools that are built for individuals or general purposes, Copysmith is specifically built for teams to scale their content production.
As digital marketing continues to grow, businesses are more than ever turning to AI as a way to automate some of their processes. Some use it for data analysis and optimization, but many are using it for copywriting as well.
Businesses are looking for marketing automation solutions like AI copywriting tools because it helps them save time and cost in their digital marketing efforts. If you’re looking for a way to save time, money, and even sanity, then you really need to try artificial intelligence (AI) copywriting tools.
This article will walk you through the reality behind AI copywriting — how it works and how you can benefit from using an AI copywriting tool that helps your business harness the power of this technology faster.
Is AI Taking Over Copywriting?
With machine learning capabilities, artificial intelligence tools are always improving and getting smarter. AI helps businesses improve their marketing campaigns, understand the customer’s intent and appeal to them in a better way. The days when computer-generated text sounded all robot-like and unnatural are behind us. Nowadays, AI is a really helpful tool for copywriters, but can AI actually replace human writers?
It is unlikely that AI will ever replace copywriters. Instead, AI will make human copywriters more productive and efficient. This is because copywriting is mainly the transfer of emotion. While AI is very good at repetitive tasks and recognizing patterns, only human beings can truly understand emotions and pain points that drive conversions.
AI technologies are capable of learning from the work of humans, so it becomes easier to automate some tasks that require creativity. The more you use AI as part of your workflow, the better it will be for your business.
Experts would argue that the role of a copywriter is to write words that help people solve their problems. That means writing in a way that people understand and remember. It also means writing with emotion, because emotions can be persuasive and help people decide what to do next. AI can help with both those things but it is unlikely to replace the role of a human copywriter anytime soon.
What are AI Writing Tools?
Artificial Intelligence (AI) is a field of computer science that aims to create intelligent machines, capable of performing tasks that would normally require human intelligence. The term “artificial intelligence” was first used by John McCarthy at Dartmouth College in 1956.
The field was developed in the 1950s as a way to make computers easier to use, especially for business and scientific purposes. In the late 1950s and 1960s, AI researchers also worked on using AI to create computer games that could learn how to play them better over time.
AI has become a very important part of modern technology because it can be applied in many different areas, including software engineering, computer vision, and natural language processing.
AI writing is a big field with many different types of AI, but there are two main categories:
Natural Language Processing: This type of AI analyzes the structure and meaning of language. It can be used to create software that writes documents and articles that are indistinguishable from human-written content. It’s often used in automated customer service agents and chatbots.
Machine Learning: Machine learning is a type of AI that allows computers to improve at a task by analyzing data and making conclusions based on experience. Machine learning can improve the effectiveness of companies’ advertising campaigns by analyzing millions of past ads and then creating new ads based on those findings.
AI writing tools are software that can automatically generate content for you. This could mean writing new content, or it could mean improving existing content. AI writing tools save time and money by automating repetitive tasks and eliminating errors. They also reduce the risk of losing your audience due to poor writing quality.
These tools are designed to help you produce high-quality content quickly and efficiently. In the past, writers had to write each article by hand. This was time-consuming and expensive, so many companies now use AI writing tools to do much of the work for them. They can be used for a variety of purposes, such as blog posts, fiction, non-fiction, book covers, descriptions, and social media content (such as Facebook ads).
Can AI Write An Article?
In the past, AI writing tools were only good at writing short-form content like product descriptions and ad copy. Things have changed, tools like Copysmith AI can now write longer, unique and informative articles in a matter of seconds.
AI writing tools are a new way for businesses to get their message out. These tools can save businesses time and money by automating some of the tasks they need to do themselves.
AI writing tools can make sure your content is written in accordance with your brand standards and style guide. They can also help you make sure your content is well-written and correct, as well as ensure that it adheres to the grammar rules you want to use.
Here is an example, using the Copysmith AI Blog Kickstarter template. You are an e-commerce store that sells cutting boards. An article about how to choose a cutting board could help drive traffic and sales. All you have to do is tell the AI what you need to write about.
Copysmith will then generate ideas for your article. All you have to do is choose an idea and then click on continue.
Copysmith will generate multiple outlines based on your idea. You simply choose an outline.
And… BOOM! Here’s your finished copy.
How do You Handle Product Copywriting?
AI writing tools can help you write product ad copy that converts. The key is to find the right balance between specificity and generalization.
The more specific your copy is, the more likely it is to get clicked on. But you should also be careful not to overgeneralize your message too much — once you explain how your product works, it’s easier to move the conversation forward and get people excited about what you have to offer.
These tools use natural language processing (NLP) algorithms to analyze text and generate new sentences based on what the reader just said.
Here’s a quick summary of how it works:
A machine reads a short input you enter about your product.
The machine analyzes the structure of the text — this helps it zero in on important points and extract key phrases from each sentence.
The machine generates new sentences based on these key phrases. For example, if you say “The product has a long battery life,” the system might return something like: “We designed our product with long battery life in mind.” Or maybe it will come up with something more powerful: “Our product is designed for long battery life so you can go longer between charges.”
E-commerce Copywriting Tips
E-commerce is a lot like an in-person interaction. It’s done primarily over the web, but there are a few key differences that can make or break your business’ success. A good e-commerce copywriter knows how to address these differences and speaks directly to customers’ needs in order to get them buying from you—and not from your competitors!
Use Testimonials
Testimonials are a great way to communicate your brand’s message. You can use them in all kinds of ways:
- As part of the product description
- On the homepage or landing page
- In email marketing campaigns (especially when you’re sending out discounts)
Create a Sense of Urgency
Creating a sense of urgency is one of the most effective ways to get people to act. A deadline is one way to do this, but there are other ways as well. You can use words like “now” or “today” in your copy, which suggest that something will be available soon and make it sound like they need to purchase right away. The more limited the supply of something is, the more urgent it seems—and if you’re selling something that’s hard for people to find online (like rare items), then making sure those who need it most know about the limited supply becomes even more important!
A good example: Your product has been out there for weeks without selling many units; a few people who have bought it love it but it seems like most of your stock won’t sell because no one else is buying. So write sentences like these:
“Everyone loves our new cookbook!” or
“Only 500 copies left!”
An AI copywriter tool like Copysmith can automatically write copy with a sense of urgency.
Stay Targeted
Stay focused on your audience.
When you’re writing copy for an eCommerce site, it’s easy to get distracted by the big picture and lose sight of what really matters to your potential customers. What do they want? Why are they buying from you? How can you make sure that each piece of content will help them accomplish their goals? These questions should be at the forefront of every writer’s mind when creating content for any business—but especially so if the goal is increasing sales or improving conversion rates (the number of visitors who take action).
Think Visually
Visuals help you break up your text and make it easier to read. They can be used to show the product, or illustrate a point. But don’t overdo it! Using too many images will make your copy look like a commercial ad, so keep it under control by using only one image per paragraph or section.
Write Short Sentences and Short Copy Overall
Short sentences are easier to read and understand. This is because short sentences tend to be more scannable, which means it’s easier for your readers to digest the information you have provided in your copy.
Short copy can also make sense when it comes down to sharing on social media or emailing someone who signed up for your newsletter. It will be much easier for them too since they won’t have as much reading time available as someone who reads long paragraphs or sentences full of commas (which we all know makes us feel like we’ve been transported back into our college English 101 class).
Luckily, copywriting with artificial intelligence can help with this.
Edit Ruthlessly
Editing is a skill that can be learned, improved, and practiced.
Editing isn’t just a necessary part of writing; it’s essential for your audience to understand the message you’re trying to convey. When you edit ruthlessly, you ensure every word counts and your message is clear and concise.
There are many different editing techniques available today—from proofreading (checking for mistakes) to copyediting (making sure all parts of a document are in sync) to fact-checking (checking facts). Each type of editing requires different procedures depending on the type of document being edited: articles require more than just grammatical revisions; ebooks should have consistent formatting across pages; websites need content organized in an attractive way so users don’t get lost while reading them—and so on!
You can use tools like Grammarly, Yoast, and Hemmingway to help you edit better and faster. If you use Copysmith AI there will be little to no editing needed for the most part.
Optimize for Mobile Users
Mobile users are a different breed. They don’t always have the same needs and preferences as desktop users, so you need to optimize your eCommerce copy for mobile devices in order to keep them coming back.
Short copy: The shorter the better! Short sentences are easier to read on a smaller screen, which means fewer words per sentence—and less chance of losing your readers’ attention (or getting lost in the details).
Bullet points: Another good strategy is using bullet points throughout your copy instead of paragraphs or longer blocks of text; this makes it easier for readers who only have access to their phones at certain times during the day.
Pictures: Pictures can help draw people’s attention away from boring information by showing them something entertaining or beautiful that they wouldn’t otherwise see if they were just reading plain boring text on their screen instead.
Keep It Conversational
By keeping the tone of your copy conversational and friendly, you can put your readers at ease. This will help them relate to the brand and feel like they’re in on the conversation with you—and that makes for a much more successful sale.
Here are some tips for creating a more natural-sounding eCommerce copy:
- Use contractions (e.g., “I’ve got to get it done before Christmas!”)
- Use informal language (e.g., “Glad we got this done before Christmas!”)
- Try using more pronouns in your copy (i.e., “You should buy two items today; one is an item worth $30 and the other is an item worth $60″). It sounds more persuasive than saying “Our products cost $30 and $60.”
In AI copywriting tools like Copysmith, Jasper, and Copy AI, you can simply choose the kind of tone you want to use in your copy.
Show That You Understand Your Customers’ “Pain Points.”
If you’re writing copy for an eCommerce website, it is crucial that you understand how your customers feel.
You can do this by defining the pain point of your product or service and showing that you understand their feelings about it. For example:
- “Your friends have told you they love our product, but they don’t like how heavy it is when carrying it back home. We’ve made sure we’ve reduced the weight of our new box so that everyone can use it with ease!”
- “Many people have said they like our site because we provide free shipping on all orders over $50—but there’s still a problem: sometimes these same customers will complain about having to wait several weeks before receiving their orders due to high demand.”
Think About The Words You Use To Describe Benefits And Features—They’re Not Always Synonyms!
Benefits are what your customers want, features are what your product can do. Features are important but benefits matter more for a buyer because they define how much value there is in the product for them. Your goal should be to write copy that conveys this message clearly and concisely—and it starts with understanding how marketers talk about their products:
Features: A feature is something different about this product compared with others like it (like better performance or security).
Benefits: A benefit is something good that comes from buying our product (ease of use or increased productivity).
AI copywriting tools for eCommerce excel at turning your features into benefits. Here is a product description generated by Copysmith AI.
Use Psychology Principles Like Reciprocity, Scarcity, And Social Proof To Improve Your Conversion Rate.
You can use psychological principles to improve your conversion rate.
Reciprocity: People like to feel like they are giving something back, so make it clear that you offer something in return for the purchase, and make sure that this is clearly communicated on every page of your website.
Scarcity: The human mind craves novelty and variety, so if you have an item with just one available (e.g., only one size), people will be more likely to buy it because they know they won’t get another chance at this deal again later on (or ever).
Social proof: People want to do what others are doing—it’s called social proofing! So when someone else buys from your store or posts about how great their experience was with you online, it gives them confidence that buying from you is a good idea too!
Artificial intelligence has been trained on a ton of data from the best copywriting that exists on the web today. You can count on eCommerce copywriting tools to incorporate psychological triggers in your copy for better conversions.
E-Commerce is Different from In-Person Interaction, But Good Writing can Make Up for The Lack of Face-To-Face Communication!
If you’re writing about eCommerce, you need to take into account the fact that it’s different from face-to-face interaction. In fact, if you don’t think about this and just try to write your best, chances are good that your readers will be turned off by the content (and they might even leave!).
When we talk about writing for our audience, we mean writing for people who are not ourselves. We want them to feel like we care about them and understand their needs better than anyone else could—this means making sure that when we’re writing a piece of copy on an eCommerce site or blog post there’s something in it for them as well!
There are many ways this can happen: for example, if you’re selling clothing online then maybe there should be some mention of where exactly these items were made (or maybe where they were purchased). You could also consider using psychological principles such as reciprocity or scarcity when creating headlines within each post so visitors know exactly what they’ll find inside those pages, but remember not all readers can be won over by psychological triggers, which means don’t overdo it either way – keep things simple but effective.
We hope these e-commerce copywriting tips have been helpful. E-commerce is a fast-changing industry, but the best way to stay on top of things is to keep learning and keep writing. We’re excited to see what kind of copy you come up with next! Note that the use of artificial intelligence copywriting can help you get through this process much faster and with more efficiency.
Conclusion
There are a lot of benefits to be realized when using an AI copywriting tool like Copysmith. You don’t have to spend hours on writing or outsourcing and can focus your time on other areas where you can be more productive. It’s also cost-effective, which is something that’s always a concern for businesses looking to stretch their budget as far as possible. If you need proof of how AI can save time and cost there’s really no debate.
Copysmith is the best solution for e-commerce businesses. It is built for teams and collaboration with useful software integration. You can get started today with a free trial. No credit card required!