You have probably heard a lot about artificial intelligence and how it is changing digital marketing. AI automates various marketing tasks such as scheduling social media posts to advanced ones like data analytics and reporting.
But what does it mean for content creation and SEO? Artificial intelligence makes the process of creating SEO content efficient. It cuts down the time needed in doing keyword research and creating quality content. In a word, AI-generated content is changing the landscape of SEO as we know it.
Don’t worry – you do not have to be tech savvy to take advantage of this game-changing technology. In this quick start guide, we will show you how to create SEO content using artificial intelligence. You will be surprised at how easy it is!
What is SEO?
You have heard of the three-letter word SEO before but what exactly is it and how does it work? Search engine optimization, SEO for short, is a long-term marketing strategy that entails the practice of optimizing content to rank higher on search engine results pages (SERP).
Search engines, Google the most popular among all, have been the go-to place for people to find answers to their queries online. When we Google something, it returns numerous relevant results – how?
Google has these three processes: crawling, indexing and ranking.
- Crawling is when Google sends bots to look for new and updated content on the internet, this could be a web page, a blog post, an image, or a video to name a few.
- If Google thinks that the content it found is helpful to users, it will be indexed or stored in a database along with other contents.
- After being indexed, when users search for something and the content falls in that category, Google will pull it from the database and display the content in the results page. Its position a.k.a. rank on the search results is determined by many factors such as relevance to the search query and content quality.
In a nutshell, SEO is the process of optimizing your content for Google’s algorithm to improve your website’s visibility, giving you an edge over your competition.
Types of SEO content
Content is posted online that contains information and influences user experience. The goal of SEO content is to attract organic traffic from Google and ultimately turn those visitors into customers.
Here are some of the content types that will get you noticed and ranked by Google’s algorithm:
1. Blog posts
In a world where content is king, it has become a norm for websites to have blogs. Blogging is one of the most effective ways to establish yourself as an expert and authority in your industry. Google favors websites that have proven with time that they provide reliable advice and accurate information.
More than that, blogging helps your website to appear in search queries which increases your visibility and helps you reach a wider audience.
But here’s the thing – Google prefers up-to-date content. Its algorithm is always on the lookout for the most relevant content to provide to its users; that is why it is essential for blogs to give updates or republish content regularly.
2. How-to guides
Similar to a blog post, how-to guides are written content but longer and more detailed. People always run to the internet to ask for help on how to do things.
By publishing how-to guides, you are capturing the attention of users who are looking for a solution to their problems which means they will likely spend more time on your website. The longer the time people spend on your website, the better, since dwell time is one of Google’s ranking factors.
Another thing, how-to guides are very rich in keywords which helps your website rank higher in search engine results pages.
Another popular written content type are lists a.k.a. listicles which present information in a list form. Each listed item contains a summary of the key information.
Since lists are divided into discrete sections, it is easy to scan so users can find the information they need fast. This type of content provides a positive user experience which is a vital aspect of SEO.
Also, lists come with multiple headings and subheadings, which you can take advantage of to insert relevant keywords.
4. YouTube videos
Videos, to be specific YouTube videos, are one of the best SEO content types – why? Because it hits two birds with one stone:
First, YouTube videos often appear on the first page of Google’s search results. Well, Google owns YouTube and so it indexes content uploaded on the video sharing platform. That is why uploading your videos on YouTube will give you an upper hand to appear on the results page of the most popular search engine.
Second, adding videos on your webpages increases dwell time. Dwell time or the time users spend on your website is one of Google’s ranking factors. Again, the longer time users spend on your website, the better – Google prefers to display pages that users interact with rather than leave immediately because that means your website is providing valuable content to users.
By adding videos, users will spend more time on your website which helps increase dwell time.
With the growing number of podcast listeners, Google started indexing podcasts in 2019. Prior to that Google only indexed the metadata of podcasts, such as their title and description.
Now, Google’s algorithm indexes the podcast’s audio content itself. In other words, if what is being mentioned in the podcast is relevant to the search query, Google will pull the podcast from its database and display it in the search engine results page.
But here’s the thing – for your podcasts to be indexed by Google, you have to upload it in Google Podcasts, its native podcasting app.
Just like videos, podcasts will keep users on your website longer.
Benefits of SEO Content
You might be wondering how SEO content can benefit your business. After all, it seems like a lot of time and work to produce quality content that ranks well in search engines.
But the truth is, SEO content can be a huge asset to your business. Here are a few benefits:
First, it can help you attract more website visitors. By creating keyword-optimized content, you can attract more visitors to your website who are interested in what you have to offer.
Second, it can help you build trust and credibility. Again, Google favors websites that have proven with time that it provides accurate information and reliable advice. By posting helpful and informative content, you build trust and credibility not only with your audience but with Google as well. This can lead to more customers and sales in the long run.
Third, it can help you rank higher in search engines. Quality SEO content is one of the key factors that search engines use to rank websites. So, by creating SEO content that provides value to users, you can improve your chances of ranking higher in search results.
Lastly, it can help you boost your brand awareness and visibility. By appearing on search engines, you can capture the attention of your desired audience and occupy a space in people’s minds. This helps your business to be recognized and remembered by your target audience.
As you can see, there are some definite benefits to creating SEO content for your business. If you are not already doing it, it’s worth considering as part of your marketing strategy.
Develop SEO Content Strategy
When it comes to creating SEO content, you need to develop a strategy to ensure that your actions are aligned with your marketing goals and objectives. Here are the things you should keep in mind to create an effective SEO content strategy:
1. Determine your target audience
Determining your target audience and understanding their pain points and interest is the first step in creating an SEO content strategy.
Once you have determined your target audience, you will be able to find out where they hang out online. This helps you identify which type of content your audience will be receptive to.
2. Conduct keyword research
Keywords are the cornerstone of SEO content. If you want to appear in the search queries of your target audience then you need to find out which words and phrases are the most relevant to them.
Another reason why keywords are essential is that it helps you come up with a topic list. These topics will serve as a guide on what your content will talk about.
3. Create a content calendar and checklist
Now that you have figured out what content to post and where to post it, creating a content calendar will help you post on a regular basis. Posting consistently is the key for Google’s algorithm to notice your website. As for the frequency, posting between 2 to 4 content pieces each month is what most businesses practice.
To optimize every single content you post, having a checklist comes handy. This helps ensure that you are maximizing every SEO opportunity.
4. Develop a link-building plan
There are two types of links in SEO – one is internal linking and the other is external linking – both are important to rank high in search engines.
Internal linking is when you link a page of your website to another page within your website as well. Internal links make it easy for both user and search engine to find your content.
External linking, also known as backlinking, is when you link a page of your website to a page of a different website. Backlinks are important in SEO since Google uses it to measure the domain authority of a website. The more backlinks, the more authoritative (i.e. trustworthy) the website is.
5. Update your content
Publishing content is not the end of an SEO strategy, you will still have to make regular updates to your published content – why? Google wants to serve its users up-to-date content, that is why it is on the lookout for websites who are constantly putting an effort into making their content useful and relevant.
6. Track and monitor the results
Tracking and monitoring your results will help identify the strengths and weaknesses of your content and SEO efforts. Once you know what performs well, do more of it. Observe what areas you need to improve so you can make adjustments as you go.
7. Keep an eye on search engine updates and SEO best practices
Search engines always aim to give the best user experience and, to do so, they are constantly updating their algorithms. A change in algorithm may impact the performance of your content and website, that is why it is important to stay on top of the news.
Keeping an eye on trends comes handy as well, so you can adapt what SEO practices have a positive impact.
How to Use AI in Creating SEO Content
Now that you know how to develop an SEO content strategy that will get you results, let’s look at a few ways on how you can use AI to create SEO content.
Keyword research using AI
Keyword research is an essential process in creating SEO content, yet it is one of the most time consuming –
- you need to come up with a list of topics,
- identify the words and phrases your target audience uses,
- find related terms,
- and analyze the strength/competition of the keywords.
With artificial intelligence’s power to automate, you can do keyword research in an instant; sounds amazing right? Frase is a popular AI-powered tool that helps you do this.
Frase helps analyze your competitors as well as the top-ranking content on the SERP, giving you a data-backed suggestion on what headline and keywords will get you the best result.
It also suggests possible FAQs so you can capture specific search queries. Lastly, its AI scores your content giving you an idea on how it will perform against competition.
You can try Frase with a 5-day trial for only $1. Their pricing starts at $14.99 per month.
Creating content using AI
Keyword research is not enough to dominate the results page, you still need to create content that is full of value and your users will enjoy reading. At the end of the day, digital marketing starts and ends with words; that is why written content is an essential aspect of SEO.
But writing content is a tedious task – you have to brainstorm, draft, edit, proofread as well as make your content SEO-focused. Fortunately, AI-powered content writers like Copysmith exist!
Copysmith generates high-quality content in a matter of seconds. Whatever your SEO content needs, Copysmith has you covered – it can write your blog posts, lists, metatags, product descriptions and YouTube video descriptions, just to name a few.
Copysmith offers an unlimited 7-day free trial, no credit card required. Simply sign up here to start writing for free.
Create SEO Blog Post with Copysmith
First, under the Articles & Blogs category, choose the Blog Kickstarter – this template takes your topic and turns it into a complete blog post.
To start, simply tell the AI what you want to write about.
Copysmith will then generate a content idea for you. It will return a number of results – each content idea has its own title and introduction.
Look closely and you can see that the number of characters is shown. This helps determine the readability of the AI-generated content – remember, the content that is easier to read results in better engagement.
If you want Copysmith to suggest more content ideas for you then click Generate More at the bottom.
Copysmith’s AI will then suggest a content outline which you can choose from. Each outline is presented in bullet form. Simply click Generate More if you want to see more options.
After choosing an outline, you now have to select the discussion you want each point to be about. Simply choose one idea for each outline.
Voila – now you have an entire blog post written for you! As you can see, the number of words and characters are displayed at the top – this comes very handy so you can determine the length and the readability of the AI-generated content.
To make your content SEO optimized, click the upper left magnifying icon.
Ideally, the words you input here should match or at least be close to the ones you entered when the AI asked what you wanted to write about.
Copysmith will then display the top performing keywords related to your search query.
For each keyword, there are corresponding numbers – the number on the left is how many times the keyword is used throughout the article while the number on the right is the recommended number of times the keyword should be mentioned.
Looking at the example below, you used the keyword inbound marketing 13 times, when Copysmith suggested it should be used 39 times.
The color also gives you a hint on the frequency of keywords: yellow means that you did not use it enough, gray shows that the keyword was not utilized throughout the article while green means you hit the mark.
Copysmith did not only suggest what keywords to use to help your SEO blog post perform better, but it also gave a recommendation on how frequently you should utilize those keywords to improve your search ranking.
SEO content is essential in digital marketing and can benefit your business in a number of ways. It can help you build trust and credibility with your target audience. SEO content can help you attract more visitors to your website, and it can also help you improve your search engine rankings. When your website ranks higher, you get more traffic. That traffic can then be converted into leads and customers.
If you want your business to succeed in this day and age, you need to create SEO content to increase your visibility online so it is easier for potential customers to find you.
If you are looking to create better SEO content, AI can be a big help. With the right tools, you can get actionable insights into what people are searching for and what content is ranking well. You can also use AI to optimize your content for specific keywords and phrases.
Best of all, AI can help you automate the tedious tasks involved in SEO content, like the keyword research and content creation. Copysmith is an AI-powered tool that thousands of marketers use to take their SEO content to the next level.
Creating SEO content that ranks in search results is easy with Copysmith. Ready to get started? Sign up today and get your unlimited 7-day free trial now, no credit card required.