You may have heard about AI-powered marketing, and you are wondering if it is something your marketing team should be adopting.
Well, according to a new study, the answer is yes. AI-driven marketing can improve team performance by automating tasks and providing insights that would otherwise be unavailable. In addition, artificial intelligence can also help teams become more agile and responsive to customer needs.
But first – let us take a moment to talk about AI-powered marketing.
AI-powered marketing is a form of marketing where artificial intelligence is used to automate certain tasks.
Imagine you are a marketer working for a large organization.. You have a lot of responsibilities, including managing social media accounts, creating content, and analyzing data. With artificial intelligence marketing, you can delegate some of these tasks to a machine. This will allow you to focus on other aspects of your job, such as developing strategy and building relationships with customers.
Yes, AI-powered marketing is still in its early days, but it is quickly becoming a staple for enterprise marketing teams.
If you are on the fence about whether or not AI-powered marketing is right for your team, read on for more information about the benefits of artificial intelligence and how it can help your team achieve its marketing goals.
Why is AI Marketing important?
First – increased efficiency. AI-powered marketing platforms can help you save time by automating repetitive manual tasks like doing research, brainstorming ideas, making an outline for subtopics and checking for errors.
Second – improved targeting. Artificial intelligence can help you target your customers more effectively, resulting in increased conversions and ROI.
Third – improved customer engagement. With AI, you can create personalized and custom-tailored messages and experiences for your customers that are more relevant to them.
Fourth – increased scalability. As your business grows, AI can help you manage your marketing operations more efficiently and scale your marketing production..
Fifth – improved accuracy. AI-driven marketing platforms can help you improve the accuracy and performance of your marketing campaigns by providing you with valuable insights into customer behavior.
Sixth – greater flexibility. AI-powered marketing platforms offer you the ability to customize your marketing campaigns, anyplace and anytime to meet the needs of your customers.
If you are looking for a way to improve your marketing campaigns, using artificial intelligence to power your marketing is a great option to get better results fast.
How can AI-powered marketing be used in enterprise marketing?
You may be wondering how artificial intelligence-powered marketing can be used in an enterprise setting. Here are a few ways:
First – chatbots. Enterprise marketing teams are using chatbots to automate customer service and marketing tasks. Chatbots can help with things like lead generation, customer support, and product promotion.
The biggest upside of chatbots is that they are cost efficient and scalable. You do not need to hire more people as your business grows. Plus, it can handle increased load while maintaining the same level of customer satisfaction.
So, if you are on the lookout for the top artificial intelligence-powered chatbots out in the market, here are two of them:
Zendesk Answer Bot is a chatbot designed to answer a customer’s query and handle low-priority tickets. Basically, their artificial intelligence pulls the answer from the knowledge base and suggests relevant helpful articles.
This AI solution helps free up the load of customer care representatives so they can focus on high-priority tickets.
You can add Zendesk’s AI-powered chatbot in various channels – from website, email and even Slack so you can be closer to where your customers are.
Zendesk offers a free trial and their pricing starts at $19 per month.
ManyChat is another customer support chatbot geared towards Meta users a.k.a. Facebook, Instagram and WhatsApp users – well, imagine the number of customers you can reach – 3.5 billion users to be exact!
ManyChat’s AI does not only automate conversations that can answer your customers’ queries but it can also welcome new users, send relevant contents, book appointments, sell products and update customers on their orders.
Another upside of using ManyChat is its omnichannel feature. You can combine it with SMS and email, extending the conversation you have with your customers beyond social media and into their personal inboxes.
ManyChat offers a free plan. Paid plan starts at $15 per month.
Second – predictive analytics. AI-powered marketing can help enterprise marketing teams target their customers with precision accuracy. This is done by analyzing past customer behavior to predict future behavior.
If you are wondering what artificial intelligence predictive tool can help you make better marketing decisions then check out these tools:
Tableau has established itself as one of the go-to data analytics platforms enterprise marketers use to access customer data as well as uncover the trends and patterns of customer behavior.
As part of the Salesforce solution, Tableau’s features cover what all businesses need – from presenting the essential KPIs (Key Performance Indicators) to providing actionable insights. This AI-powered solution has proved itself useful in making data-driven marketing decisions.
Tableau offers a free trial and their paid plan starts at $70 per month.
Qlik Sense is another popular AI-powered analytics that marketers use. Just like Tableau, Qlik Sense unifies your data so you can have insight into how to improve your funnel, ultimately resulting in better campaign performance and customer targeting.
You can try Qlik Sense for free. Paid plan starts at $30 per month.
Third – automated emails. Automated emails are a great way to keep your customers informed about new products, sales, and events. AI-powered marketing can help you create automated emails that are personalized for each individual customer.
Here are two artificial intelligence tools you can use for your enterprise email marketing needs:
Optimove, formerly called Optimail, is an artificial intelligence email marketing tool. Greater personalization results in increased customer engagement – and this is what this AI-powered tool specializes in.
With Optimail, you can create hyper-personalized emails and dynamic messaging which ultimately results in increased conversion rates. This helps enterprise marketing teams scale their email marketing efforts without losing the personal touch needed to make customers feel special.
Optimove’s pricing depends on how many monthly active users you have.
Rasa.io is another AI-powered email marketing tool you can take advantage of to build a relationship with your customers. It collects the data and activity of your customers from your email list and your customer relationship management software or CRM, so you can send personalized newsletter tailored to each one of your customers – yes, to each his own!
Rasa.io offers a free trial. Paid plan starts at $140 per month.
Fourth – content creation. Content marketing has proven itself indispensable in attracting leads and converting them to be customers. However, content creation requires a lot of time and energy which enterprise marketers do not have the luxury of – thank goodness, artificial intelligence exists! With artificial intelligence, creating, scheduling and distributing content becomes a whole lot easier.
So, if you are thinking of taking advantage of artificial intelligence to take your content marketing to the next level, here are some of the AI-powered tools you should check out:
Search engine optimization and content go hand-in-hand together. SEO is essentially a practice that aims to make your website visible in search engines so customers can easily find you online, and to be able to do this, you need content. Frase is an artificial intelligence tool that takes care of both – yes, both content and SEO. From researching the topic, keywords and even your competitors, to writing the content itself and optimizing it, Frase got you covered.
Here is how Frase looks, their clean and easy-to-use interface will get you started in no time:
Their paid plan starts at $14.99 per month.
Copysmith is an artificial intelligence tool that generates content in an instant. Think of it as your writing assistant – but better – it can help you write many different kinds of content from product descriptions, social media ads to blog posts.
Five features of Copysmith that makes it stand out from its competition and are suited for enterprise teams are –
- First, its ability to produce high-volume content using its bulk content generator.
- Second, how easy it is to collaborate with your team members and launch content.
- Third, how you can integrate the everyday tools you use so you can do more work with less effort.
- Fourth, Copysmith’s in-file translation makes it easy to write high-quality content in any language.
- And fifth, bring Copysmith wherever and whenever you work with its Chrome extension.
Creating bulk content is easy with Copysmith. First, you have to select your template:
Second, you simply provide general information about the bulk content you want to generate.
Third, you then adjust the settings that are best suited to produce the variations you need for your content.
Lastly, you will upload a CSV file that contains the tone, the product name, the keyword you are targeting and avoiding.
After that, you simply click generate and you will have multiple contents in one go.
You can try Copysmith for free, no credit card required.
The role of AI in content marketing is growing exponentially
Artificial intelligence is an umbrella term that covers a lot of different technologies. In a nutshell, it is all about machines being able to learn and work on their own, without human intervention.
So, what does that mean for content marketing? In a word, everything. AI automates a lot of the tasks that content marketers do on a daily basis, from creating and scheduling content to analyzing data and generating reports.
How can AI help you write better content?
You may be wondering how artificial intelligence can help enterprise marketing teams create better content. Well, here are a few ways:
First – Stuck on what to write about? AI can help you brainstorm topics to write about. It can analyze your audience, keywords and goals and suggest topics that are relevant to them.
Second – Artificial intelligence tools can help you create more engaging headlines. AI can suggest titles that are more likely to grab their attention, leading to increased conversion rates and sales for you.
Third – with the help of AI, you can refresh your existing content a.k.a. rinse, reuse and repeat so you can get the most out of your content while doing less.
Fourth – AI can work with your tech stacks from your ecommerce platform, marketing automation, analytics and reporting software, giving you the advantage to get more insightful data about your marketing campaigns and help you make better decisions.
Fifth – Artificial intelligence can help you optimize your content for better search engine visibility, so you can reach a wider audience and outrank the competition on SERPs.
Lastly – Artificial intelligence-powered tools can help you automate repetitive and time-consuming content marketing tasks, such as distributing your content across social media platforms, launching blogs and gathering data and reports.
As you can see, AI is powerful and helpful in improving your content marketing efforts. If you are not using AI to help you with your content marketing, you are likely falling behind your competitors who are.
Companies can better utilize their talent/staff with AI tools
Artificial intelligence allows computers to learn and work on their own. It is like having a virtual assistant that can do a whole bunch of different marketing tasks – but better. AI does not take a break or get burnt out. They can work around the clock.
And what is really great about artificial intelligence is that it is constantly evolving. The algorithms are getting smarter and more sophisticated every day, so businesses can rely on them to do more and more complex tasks.
Which is why marketing teams are starting to use AI-powered tools to help with things like content creation, email marketing, and even customer service. It is an efficient way to reduce costs and free up valuable time for human employees who can focus on more strategic tasks.
What are the drawbacks of using artificial intelligence in marketing?
Well, for one, AI heavily relies on data inputs from humans. If the data inputs are of poor quality, then the content that is generated will also be of poor quality.
Another thing to consider is that artificial intelligence can’t replace human creativity and intuition. Machines are good at analyzing data and coming up with solutions that are based on past performance, but they are not as good at making decisions based on gut instinct that are sometimes needed in certain marketing decisions.
AI can help content marketers to be more efficient . It is important to use AI tools in conjunction with the skills and insights that humans bring to the table. That is the key to getting the most out of these technologies.
In a nutshell, think of artificial intelligence as an assistant that takes care of the simple tasks so that human employees can focus on complex tasks.
As artificial intelligence becomes more sophisticated, it is changing the way marketing is done. Enterprise marketing teams are seeing the benefits of AI-powered marketing tools and are adopting it into their strategies.
Artificial intelligence has proven itself as an asset to enterprise marketing teams as it helps automate many tasks from the simple ones such as scheduling, creating and distributing content, to even more complex tasks such as data analysis and deducing insights which helps enterprise teams drive better marketing results.
Overall, using AI-powered marketing tools can be a great way for companies to get the most out of their marketing efforts.
AI helps humans become more productive and fulfilled as they direct their undivided attention in carrying out much more complex and challenging tasks. A perfect example of this is Copysmith – an AI-powered tool helping enterprise teams create marketing content that converts. Copsymith makes it easy for team members to collaborate with one another and launch content. It has the unique ability to keep up with the demand and produce bulk content for urgent marketing campaigns. Copysmith can also be integrated with your existing tech stack, third-party applications and proprietary systems. Sounds too good to be true? Well, to see is to believe. Schedule a demo to see Copysmith live in action.