Back in the day, marketing and technology lived in two separate worlds. And while they’ve always been connected, each side mostly kept to its own school of thought. But now, technology is being integrated into marketing strategies more than ever before. And why not? The two are moving closer to each other, becoming more compatible and complimentary.
When it comes to the introduction of AI into marketing strategy, the biggest challenge marketers face is that the number of tools available to them is overwhelming, making it difficult to know where to start. When really, the answer is simple; marketers and Artificial Intelligence (AI) experts have a very important reason to work together: streamlining and augmenting the process of human creativity. That’s right — AI isn’t created to replace human intelligence, but rather be a much needed starting point and continued sounding board to iterate.
Artificial intelligence is changing the marketing game faster than you may realize. While the concept of AI is not new, with computer intelligence being applied to data processing since the 1950s, recent innovations have made it possible for businesses to take advantage of AI in ways previously deemed impossible. Let’s dive into the reasons why AI will continue to be prevalent in the world of content marketing in the years to come.
The future of Content Marketing Systems:
Content management systems are traditionally defined as website platforms or marketing automation systems. But the next wave of content creation is powered by artificial intelligence. AI copywriting is the next phase in content management.
Brainstorming that used to take hours can be done in a matter of minutes with platforms like Copysmith. And with integrations with key marketing platforms such as Shopify, Google Ads, Frase and more launching each week, our goal is to help marketing teams cut down the time spent on both creating content and launching it to your intended audience.
Augment and Improve Creative Process:
Our CEO, Shegun Otulana, said it best, “We are excited to be at the forefront of the next revolution in technology and the ability for Artificial Intelligence to augment human creativity and significantly increase productivity.”
Our goal is to support the creative industry in the form of AI as a constant partner. A solid support system that is always there to help your team push through writer’s block, burn out or lack of inspiration; or to simply collaborate on your existing content to improve its performance, and your bottom line.
When it comes to content, collaboration is key. Whether it’s with your own internal teammates, other teams within your organization or your clients, collaboration and feedback is a natural part of the content generation process.
We at Copysmith have revolutionized the content creation process with our Team plan; specifically built for the purpose of collaborating. Share folders, projects and workspaces with your team; and you can even give access to your customers to review messaging for a more streamlined feedback loop.
All in all, we’re excited to see how the collaboration between AI and marketing will grow in the coming months and years. And Copysmith will be here to support you and your marketing team along the way.
Copysmith is a powerful AI solution that empowers teams to scale marketing and drive growth through copy. If you’re looking for a way to increase traffic and get more leads, we’re here to help.