Your brand is an extension of you, your business or your ethos. Your reputation, your personality and your values are all intertwined in this one very important thing that you are creating. This is the foundation of who you are and how you want to be viewed by the world.
The first thing your customers will see when they visit your eCommerce store is your brand identity. It’s the foundation of your business, and it plays a crucial role in how your business is perceived by others; furthermore it creates the ability to instantly connect with or turn away potential customers. Your brand identity is more than just a logo or tagline; it’s the look and feel of your store, from the colors you choose to the products you sell.
What’s in a Name?
When creating a new eCommerce brand, the question of what to name it requires serious consideration. While it might sound easy to name your brand, the reality is that choosing or creating a brand name can be a difficult and time-consuming process. In most cases, a brand name is the first impression customers have of a company and can lead to lasting impressions if executed thoughtfully and effectively.
Some of the best brands in the world took months or years to come up with the perfect name. The range of tools available to marketers make this less of a daunting task in modern day.
Compare available website domain names to narrow down what is the best fit for your brand. Conduct market research and survey your target audience to understand what pains them, what keeps them up at night and what gets in the way of their daily tasks.
Headlines, Taglines and Sub-heads, Oh my!
Once you’ve established a name, your next step is to build on that with a tagline that exemplifies your brand tone. Whether witty, compassionate or sarcastic your brand tone helps set the foundation for your brand copy.
A good tagline is worth 1,000 words. Well, maybe not literally, but taglines go far with establishing brand awareness. We refer to taglines as, “The inspiring sentence that goes across everything you do.”
Our tagline template creates a range of options with one click – provide your target audience, company name, keywords to use or avoid and a brief description and voila! Copysmith provides a range of taglines for your consideration and with your edits and added context, our artificial intelligence adapts and improves future content generations.
Essence of Brand
Once you have a name, logo, and tagline, the next step is to create your brand identity. Creating a brand identity through storytelling is a critical part of building strong brand awareness and instilling trust in your brand. Your brand identity should be memorable, should speak to your audience, and should be consistent across all of your marketing materials.
Our Brand Essence and UVP templates are perfect for this – build on your name, taglines and visual brand to further explain your products and services, mission and story. Set yourself apart from competitors with a unique value proposition.
The Nitty Gritty
Once you’ve identified your Brand Essence and Differentiators, it’s time to get down to business with Product Descriptions.
Regardless of the number of SKUs you have, creating quality product descriptions with SEO in mind is a challenge. Don’t know where to start? Check out our Product Description Templates, with just a few simple details about your product, Copysmith can instantly generate content to support your inventory and get you one step closer to launch. Whether you’re selling your products on Shopify, Amazon, Instagram or elsewhere, we’ve got you covered.
As an online business owner, you’ve likely already identified that one of your most important tasks is to successfully build a brand identity that represents your business. Furthermore when it comes to marketing, we’re still living in a world where content and organic traffic are considered the strongest sources of customers.
If you can’t plant the right seed in the minds of consumers, it doesn’t matter what you have to offer. This requires a detailed plan for not only your product and services, but also for your marketing tactics and the way you position yourself overall.
Copysmith is a powerful AI solution that empowers teams to scale marketing and drive growth through copy. If you’re looking for a way to increase traffic and get more leads, we’re here to help.