With over 1 million businesses that use Shopify to sell their products online, you may be wondering if it’s time for your business to launch an online store with Shopify too.
So, where do you begin? There are a few things that you need to do when launching your store to make launch day seamless. Let’s take a look at some of the top tips you need to follow to publish your Shopify store.
7 Tips for Launching Your Shopify Store
With the plethora of information online, it can be difficult to know where to start. However, by breaking down the process into manageable steps, you will go into your online store launch with confidence.
1. Select a Domain
Before doing anything else, you need to select an available domain to use for your website. Selecting a relevant domain is important because it lets your ideal customer know who you are. The best domain to select is the name of your business or social media handles. This makes it easy for customers to find your site, and it makes for a consistent digital brand experience for your end-users.
2. Create Your Site
Next, you want to create your site and select a template that best represents your brand. If you don’t want to use a pre-made template, you can always hire an agency to create a site that’s unique to your business. You won’t be able to see your site layout anywhere else, and it allows you to have a site that looks exactly the way you want it to.
3. Add Products
What’s an eCommerce store without products? After you’ve selected your domain and designed your site, you will need to add your products to your shop’s catalog. By using high-quality product images and optimized product descriptions, your business will be ready to sell products digitally. Try out our AI Product Description Generator in the Shopify App Store to generate product descriptions at the click of a button.
You may be able to tell the difference between a high-quality and low-quality product image, but what is an optimized product description?
In short, an SEO product description is a description that allows your site to get found in search engines like Google and Bing. By targeting the right keywords and elaborating on the different product benefits, your ideal buyer will be able to find your product in search engines and boost your overall reach.
Pro Tip: Need help with product descriptions? Check out our Product Description template to get endless ideas at the click of a button. Start your free trial here!
4. Select Your Promotion Strategy
Choosing a promotion strategy can be a daunting task if you don’t know where to begin. If you are working with a smaller budget, try taking advantage of all of the free promotional strategies you can including Instagram, Facebook, and Pinterest. Your opportunities are endless with social media, so be sure that you are posting consistently and using relevant hashtags to make it easier to get found by customers.
Other ways you can promote your products include paid advertising and email marketing. By using a mix of different promotional tactics, you will see your online business begin to grow and flourish in the digital landscape.
5. Make Sure Your Site is Responsive
Have you heard of the term “responsive design”? Responsive design is your site’s ability to resize depending on the device it’s being displayed on. Having a site that is responsive for mobile, tablet, and desktop is essential in today’s digital era because you want your store to be easily viewable to everyone.
Before publishing your site, be sure to preview each page individually to ensure that your site is responsive for all devices. This task may be tedious, but it is important for the success of your Shopify store.
6. Review Your Site
It’s no secret that going back over your site can be drudging, but it’s something that needs to be done. Here are some of the things you need to check for before hitting “publish”.
- Grammar
- SEO
- Spelling
- Brand Voice
- Broken Links
- Design Issues
Reviewing your site now will save you from missed out opportunities in the future.
7. Set Up Analytics
Lastly, you want to set up an analytics account with Google Analytics and connect it to your site. You want to do this so you can review website traffic, traffic by source, session times, sales, and more! You can then take the data and tweak your site as you see fit in the future.
Dominate the Market with Shopify
It’s 2021, and online shopping is only projected to continue to grow from here. In fact, it is estimated that there will be 2.14 billion digital buyers who have made at least one purchase in 2021 as opposed to the 1.32 billion buyers in 2014.
This just goes to show that you don’t want to wait on opening up a digital storefront because if you do, you will miss out on digital sales. By using eCommerce platforms like Shopify, you will create an easier overall shopping experience for your customers – no matter their physical location.
By using the tips above, you will be ready to publish your store with confidence in no time.
Are you ready to build your online store and generate memorable website copy in just a few clicks? Start your free trial with Copysmith now!