The biggest challenge for any business is acquiring new customers and generating leads. While you are probably aware that online advertising has a direct effect on generating sales, it may surprise you to find out that it is a more affordable method of reaching potential customers than traditional advertising options. As you also may know, people are also spending increasingly less time watching television ads. The biggest drivers for this trend are the rapid development of web technology and the growing presence of online video entertainment.
Online advertising has revolutionized the way brands reach their target audience. The internet offers an unlimited number of opportunities for companies to advertise their products and services. Here’s a breakdown of the differences between traditional advertising and online advertising.
Fewer Young People Watch TV
Younger viewers prefer watching content on their devices, whereas older demographics remain steadfast in their preference for traditional broadcasting.
If you’re drafting a new marketing strategy: heed these changes in viewing habits, since they will certainly have an enormous impact on advertising results. When viewers change their behaviours, everyone is affected. Why? Because buyers and sellers of products and services need to adjust customers’ activities to match new needs. When TV became the primary distributor of entertainment programs for children from a young age, advertisers were—all of a sudden—able to reach families more efficiently. The TV networks gave productivity-related products and services prime time commercial slots; advertisers could spend ad dollars in the most attractive time slot.
Hence, if your product is geared toward younger children or teens, it is probably best to advertise online or digitally since the demo spends less time watching TV. But if your product is geared to older audiences, staying delegating ad resources to traditional television is your best bet to generate leads.
Stability Is the Main Advantage of TV advertising
Stability is the silver lining of traditional advertising. You know when your ad is going to play on television and during what program. The ad you pay for is the only ad you get; TV ads are expensive to shoot and secure, so there is little room to customize or update for specific audiences.
Digital Advertising Yields Information and Flexibility
With television ads, there is no way to know how effective the ad is besides guessing based on sales. With online advertising, you can easily measure results based on who and how many people are clicking on your ad, being directed to your website, and eventually, buying your product. Social media collects detailed data on its users, making it easier for advertisers to tailor and target their ads to specific audiences. And because online ads are considerably cheaper than traditional media, if an ad isn’t working, it doesn’t cost much to pull it and try something else.
More People Are on Social Media Than Ever Before
Out of the 7.7 billion people in the world, 3.5 billion are online. Facebook alone has 2.4 billion users. There has never been such a centralized milieu in human history, with much of the world’s attention being teased into one direction. Not even the Superbowl can boast those kinds of viewership numbers.
The Switch to Online Advertising Is Made Easy with Copysmith
Worried about making the switch? Not sure where to start? Well, you’ve come to the right place. Copysmith, an AI copywriting service, is a one-stop shop for all things ad creation. With over 20 templates tailored to social media sites like YouTube, Facebook, Instagram and Google, Copysmith helps you create quality ads within seconds. All you need to do is select the kind of ad content you want to create, input your product’s name, characteristics, and ideal consumer group, and generate! Using artificial intelligence, Copysmith will generate 5 to 20 pieces of unique ad copy just for your brand!
Need More Assistance?
Sure thing—we know copysmithing is a new way of writing and we’re here to help. Send an email to [email protected] with the subject “Need assistance!” and we’d be happy to guide you through the process.
Try out Copysmith today and let us know what you think. Don’t forget to check out tutorials for our other templates here.