Why You Should Add YouTube Ads to Your Marketing Arsenal

by | Blog

A good video is well worth 1000 words. One of the most effective ways to market a business in 2021 is with video ads. It doesn’t cost too much, and it has a great return on investment. It’s a great way to convey a message to your target audience in a short timeframe.

If you are not using YouTube to generate leads, you are missing out on a huge opportunity. Here’s why.

Section 1: YouTube offers a great opportunity to generate leads!

Many people think of YouTube as simply a place to be distracted, but there are a lot of opportunities to generate leads through its advertising templates. And depending on whom you want to reach, you can use demographic targeting to reach your ideal customers.

People are watching more and more videos every day, especially on their smartphones, so it’s a great opportunity for you to reach out to potential customers during their day. When you advertise on YouTube, you can choose to run a video ad before another video. You can target your ad to show before a video that’s like your product or service.

YouTube is the global powerhouse in online video, boasting as the world’s second-most visited website, behind only Google. There are more than 2 billion users of YouTube every month and more than 78% of adults in the U.S. use YouTube. And it’s continuing to grow every day.

Source: Statista

Section 2: YouTube has an extensive range of targeting options to help you target the right audience.

Similar to other social media sites, you can always tailor your ad to a specific demographic. For example, you may specify the country you wish to target, the gender of your audience, the language they speak, and even the devices they use. However, you can also target audiences based on their shopping patterns accumulated through online data.

Affinity audiences are prospective customers who are the most likely to already be interested in a product or service that is like yours. According to YouTube’s own studies, by targeting your ad at this specific group of people, you’ll be able to reach the people who are most likely to purchase from you. With an affinity audience, you can target people who are similar to your pre-existing customers and have a higher chance of converting.

The second category of YouTube audiences is in-market audience. This means that viewers have expressed interest in your product and are actively looking to purchase your products or services.

The third category that YouTube allows you to target is the life event audience. Through a variety of Google algorithms, YouTube will be able to assess what you are looking for based on either what stage of your life it thinks the user is in or an event that just occurred.

Thus, YouTube offers premium audience classes to ensure that your ads are targeting precisely the right people. The main takeaway: If you are not using video in your marketing mix, you may be missing out on a huge opportunity.

Section 3: You Can Get It Done Within Seconds with Copysmith

Copysmith is a powerful tool that helps you create any kind of ad quickly and easily. Designed for use on all social media sites, Copysmith’s YouTube Video Description template is a painless way to create an attractive video that will help you get more clicks.

Copysmith helps entrepreneurs build their businesses. If you’re looking for a way to increase traffic and get more leads, we’re here to help. We’ll help you get your content out there and start getting leads so that you can start making money.

Need More Assistance?

Sure thing—we know copysmithing is a new way of writing and we’re here to help. Send an email to [email protected] with the subject “Need assistance!” and we’d be happy to guide you through the process.

Happy copysmithing!

Try out Copysmith today, and let us know what you think. Don’t forget to check out tutorials for our other templates here.