Why You Should Be Using Facebook Ads

by | Tutorials

Facebook is a great way to get new customers for your business. By using Facebook Ads, you can reach a targeted audience and bring them to your website. Not to mention—they are affordable and easy to set up.

But most businesses are not fully utilizing the numerous benefits that Facebook has to offer.

Getting Started

Find out what formats are most effective to bring the most conversions. Facebook Ads are a great way to reach your targeted audience that have been shown to be interested or need your advertised product or service.

Understanding the benefits of advertising on Facebook is helpful to start creating ads, but how do you plan to measure performance of ads? The first piece of advice is to consider a range of targeting options when developing ads.

Facebook will let you select up to 10 targeting options. You can use the drop-down menus under the top right of your ad. You can see that these are the easy ones to figure out without a lot of homework. Design other targeting options around your core demographic and business goals. You can include keywords, ad images and more to further tailor ads to suit your target audience. Facebook lets you include specified keyword phrases within ads but doesn’t allow displaying the linked search query in your ad. This means you must add keywords to your ad copy.

Tips and Tricks

Unlike traditional banner ads on the internet, there are a lot of things that you can take away from a good Facebook Ad. Here are the three most important things you need to remember when it comes to Facebook Ads.

Make It Personal

What you put on your ads shouldn’t be random. Proposition your brand and your products as a very specific solution for your client’s problems. Consumers like personalization.

Cross-Platforming

Are you a B2B company or a SaaS company? You’ll need to be on multiple different platforms to reach your audience. Facebook is a great start, but expanding to platforms like Instagram, Twitter and LinkedIn is a sure-fire way to expand your reach. Sites like Hootesuite allows you to create an ad and share it across multiple social channels from one easy-to-use platform.

When you run a Facebook Ads campaign, you must ensure you have a landing page available for your audience. Try to include shopping links near your call-to-action to improve conversions. Consider offering product samples for customers to view.

Keep Promoting Your Brand

Don’t just advertise the thing. Reposition the thing. Let your audience see the versatility, the technology, and the services that you offer in a continuously changing positive light. This is what makes Facebook so instrumental: it facilitates short term market strategy testing. It’s accessibility and reach allows businesses to expediently see what works and what doesn’t.

One of the biggest mistakes that businesses can make when implementing Facebook Ads is not advertising the relevant aspects of their products and services to their audience. Try to include the benefits that they are offering directly in your ad copy. This will drive more traffic to your site and ensure that you receive more sales.

A Facebook ad consists of several small pieces. Like most email marketing campaigns, your ads must have three parts: A product enticement, a call to action, and an image. Simple.

The Call-to-Action is the primary query that your ad will ask users to act on. It’s the purpose of the ad that puts users in the emotional state of buying quickly. The CTA can include how to contact you in case they need further information or assist in completing the purchase.

Use Copysmith for All Your Facebook Ad Needs

There are many reasons why you would want to advertise on Facebook. This includes reaching new customers, increasing conversion rates, and gaining exclusive and targeted content to further engages your audience.

One of the most convenient ways to create Facebook Ads is by turning to AI generated copy. Try integrating AI and Facebook copy is by subscribing to Copysmith for all of your content creating needs.

We employ AI to create Facebook Ads within seconds and with very minimal front-end work on your part, so that you can focus on the important aspects of your business and leave the hard work for us. With Copysmith, you can save time and money on the content writing aspect of the business while also getting your small business to the forefront of technology!

Need More Assistance?

Sure thing—we know copysmithing is a new way of writing and we’re here to help. Send an email to [email protected] with the subject “Need assistance!” and we’d be happy to guide you through the process.

Happy copysmithing!

Try out Copysmith today, and let us know what you think. Don’t forget to check out tutorials for our other templates here.