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Content creation and SEO — two activities that are often misunderstood. Some marketers will tell you that SEO is the best way to drive targeted traffic to your website. Others will tell you it’s the best way to convert that traffic into customers. But the challenge is, both of these things can be true.

Content is the engine of your businesses’ digital presence. From blog posts, to social media and video, your content will help you convey the value of your product or service and achieve your marketing goals. In this article we’ll walk you through the steps to creating a content strategy that will help you grow your audience and convert more customers.

Content creation is the cornerstone of SEO. It is what creates value for visitors to your site. It is what gets your site to rank in search engines and it is what creates a compelling experience for people to visit your website. However, content creation can often be a barrier to a business creating a strong online presence.

Creating relevant content is one of the most important elements of SEO best practices. When the content on your website is found relevant (i.e. incorporating specific keywords that line up with the keywords or phrases users enter to search engines) it’s more likely to increase your rankings. Establish keyword goals for each content piece you generate. And more importantly ensure that your page titles, h1 and meta descriptions are in alignment with those keywords.

At the end of the day, it’s as simple as creating valuable content that interests your target market. Learn more from your customers about their day to day challenges and roadblocks. Conduct customer interviews to hear more about how they’re using your product, what typically gets in their way and what matters most to them. Once you have insight to your customer pain points, it can help guide your overall content strategy.

How To Effectively Optimize Content For SEO

Once you have a clear vision for the goals of your content creation and SEO, it’s time to start thinking about what you need to create. Do you just need content to satisfy your customers? Do you need content to drive new sales? Establish content that responds to these situations proactively. Here are a few key things to consider regarding SEO and your content marketing:

1. The good (and bad) of SEO can be subjective as many teams utilize it differently. You can’t ever fully use SEO to your advantage if you’re not familiar with it. So before you start slapping keywords on your content, make sure you’re understanding and applying SEO best practices. Stay up to date with trends and updates

2. Write content that embraces all of the potential roles in your target audience. Write about topics that are focused on alleviating day-to-day pain points for users; a marketers’ day and processes will look quite different from someone on the accounting team. Focus less on your product or service, and more on how you can help make their lives easier.

3. Stick to original, written content. Growth hacks or articles that are based on clickbait can gain you a ton of traffic at once, but ultimately hurt your impact and make your content less useful to your audience. Instead brainstorm user-friendly content that is grounded in research and actual feedback from your customers.


When you’re creating content, you want to bring value to your audience in a form they can process and comprehend. When users know you understand their challenges, they’re more willing to listen to your advice.

Drive brand awareness through long form blogs and case studies to attract and keep people on your site. 

Use Copysmith templates like blog post ideas, content rewriter and listicles

 to efficiently generate even more great content.

Great content identifies potential objections and answers them proactively. Identify objections they might have around your solution to their problem. Common objections are price, or lack of urgency or trust; create content that builds bridges between your target audience and product or service.

Launch webinars that are focused on these topics and create opportunities for real time conversations with your leads and prospects. You’ll not only learn more about your audience, but they’ll hear directly from your team about value statements along with rebuttals to potential objections for a more streamlined sales process.

When it comes to converting prospects (and many other marketing initiatives) content is king. Invest in blogs and long form content in the short term, and while you won't’ see overnight success, over time you’ll start to see your organic traffic and conversion rates grow.

Copysmith is a powerful AI solution that empowers teams to scale marketing and drive growth through copy. If you’re looking for a way to increase traffic and get more leads, we’re here to help.

with our free trial today, we’d love to hear what you think. Don’t forget to check out tutorials for our other templates

How To Convert More Customers With Content Creation & SEO

Inbound Marketing has been a hot topic in the marketing industry for some time now.  But what exactly is Inbound Marketing? And how can you use it to improve your marketing strategy and generate qualified prospects for your business?

There's a lot of noise out there about what Inbound Marketing is, and how it can help to improve your business. But it's hard to separate fact from fiction, and to know where to begin if you're stuck in the middle of a creative block. In this blog we look at how you can make the most of bringing inbound marketing tactics into your business, and how it can benefit you.

Inbound marketing is a practice focused on attracting customers to a business and building relationships. It’s a strategy that leverages the power of digital tools, content, and social media to attract potential customers to your site, blog, or social networks. The end goal of inbound marketing is to make it easy for potential customers in your target markets to find you, engage with you, and be sold to.

Marketing segmentation will work wonders here.  Don’t try to be all things to all people; segment your messaging and marketing approach based on the users who get the most out of your product or service. Create specific messaging to answer hesitations or objections proactively.  Target users with messaging that answers pain points they experience on a regular basis and prove that you can be a solution to their problems.

Content marketing is a pivotal part of inbound marketing, and content marketing is a way to generate leads and sales by publishing valuable, relevant, and consistent content on your website.

Gated content campaigns, thought leadership webinars and retargeting social media campaigns are all great ways of catering your content and messaging to the audiences you want to attract.  Focus on answering pain points that users or potential customers face rather than your product details.  Meet them where they are to bridge the gap between their challenges and your product.

Historically, companies and brands would use outbound marketing tactics to reach out to their target demographic; this can take the form of trade shows, event marketing, email blasts, or cold calling.  While outbound marketing tactics may get you some visibility or success, it’s far more costly than inbound marketing tactics and more difficult to track from a ROI perspective.  When inbound marketing is done right, it should create efficiencies for both your sales and marketing teams and be a more efficient use of your marketing budget.

Inbound Marketing, Marketing Automation and Content Marketing Platforms:

Marketing Automation, Content Marketing Software and Inbound Marketing tactics go hand-in-hand.  Programs like HubSpot, Marketo or email marketing platforms like MailChimp and Active Campaign have been leading the way in creating more streamlined processes for marketers in the recent past.

With the introduction of artificial intelligence, in the form of content marketing platforms, users are starting to see more ways to streamline their process, augment human creativity and get one step closer to campaign launch.  Copysmith does just that.

Our goal is to supplement human creativity with machine learning, not replace it.  Get hours of time spent brainstorming or white-boarding back in your day, alleviate writer's block to prevent lost time and provide better and more enhanced ways of creating content for your brand.

How to Measure Success and Evaluate Return on Investment:

When it comes to measuring success, focus not just on volume of leads or potential customers, but quality of those customers as well.  If you’re converting a lot of customers, but seeing lots of churn, your campaign targeting may need to be adjusted.

Measure the potential revenue per lead along with your cost-per-lead (CPL) , or how much marketing cost it took to convert a single customer.  This works you in the direction of understanding more in-depth metrics like CAC, or the cost of acquiring a new customer.

Once you establish a baseline for CPL and CAC you can start to measure your marketing activities against it; keep an eye on trends here to understand whether your marketing is continuing to succeed, or whether you may need to make adjustments to your messaging or targeting.

Measure ROI of specific campaigns when it comes to paid advertising; understand how much each prospect and lead cost you to understand whether individual campaigns are successful or not.

inbound marketing is about attracting prospects to your business rather than you chasing after them.  By widening your marketing scope, identifying your key target audiences and taking a broader approach to attracting these individuals to your website, you can make a significant impact on your bottom line.

What is Inbound Marketing? And How to Make it Work for You

Remember the good old days when Amazon was just for books?  Today’s age looks a little different with digital commerce and online shopping becoming more prevalent daily.  With an estimated 12-24 million eCommerce stores in the global market, with numbers rising daily, it’s no surprise that many retailers are turning their eyes (and strategies) to online marketplaces.

If you’re running a business on Amazon, you already know the importance of content marketing. Content marketing is a powerful strategy that’s been proven to help Amazon sellers grow their business. But, how do you effectively gain organic reach? How do you stand out from the competition? In this blog, we’ll dive into Amazon’s best practices for content marketing to help you maximize organic reach and boost your sales.

As the largest marketplace in the world, Amazon is well-known for a stringent screening process that can make it a bit tricky to sell your products. In recent years with Amazon, it’s become even more challenging to simply set up a store and start selling. With ongoing changes to rules and regulations, it’s become increasingly difficult to build a successful Amazon presence.

Outside of regulatory challenges, competition between sellers is fierce.  Amazon sellers rarely sell handmade or one-of-a-kind items, making it even more difficult to differentiate your shop from another.  In these situations, price is king, with consumers becoming hyper-focused on value and looking for the best deal.

In spite of the challenges you face, content marketing might be your best friend. A content marketing strategy is a set of tactics to reach your audience more efficiently by creating branded content.  This helps provide alternative ways to differentiate your store, brand and products from competitors.

To build a comprehensive content marketing strategy, start by determining the audience groups that you want to target. Then create branded content that aligns with their interests, and aim for a disciplined process of creating content that incorporates keywords with high search volume and low keyword density; 

Create considerate blog content with tutorials on how to use, or get the most out of your products.  Give customers more reasons to understand why and how purchasing your product will change their lives, or help solve a perceived challenge.

Building your product description strategy from scratch is difficult, even for seasoned content creators.  Our 

 is a great solution for creating consistent, clear and actionable product descriptions to set your store apart from the rest.  This template saves hours of time, effort and money that could be better spent on other marketing activities.

Create consistency in your product imagery, whether it’s through similar backdrops, lighting or angles of photography.  Users will start to notice how you separate yourself from other products and recognize the visual cues that indicate your store from competitors.

Last but not least, remember that the goal isn’t to replicate the best content that your competitors are launching, but to eliminate duplicate content and focus on how your products can help customers for a better user experience.

Video may have killed the radio star, but it will certainly help your eCommerce store flourish.  

Did you know that 73% of users who watch videos are more likely to end up purchasing the product after-the-fact? 

On top of that, 94% of users cite videos as helpful in making purchasing decisions.

Product videos create opportunities for engaging content that allow users to visualize the product in ways that weren’t possible before.  

, eCommerce sites that use product videos as a part of their content strategy see on average 3x more organic traffic visits when compared to other types of content.

Build a library of video content surrounding your product. You can craft videos that highlight individual products that can be used to further promote your product pages; or build videos that highlight an entire collection of products for better visibility and cross-promotion.

For marketers and business owners alike, the trial and error of growing eCommerce businesses can be frustrating, but with time and investment in content strategies that are focused on consumers and their overall online experience, you’ll start to see your Amazon store flourish.

Content Marketing Strategy to Grow your Amazon Store

Your brand is an extension of you, your business or your ethos. Your reputation, your personality and your values are all intertwined in this one very important thing that you are creating. This is the foundation of who you are and how you want to be viewed by the world.

The first thing your customers will see when they visit your eCommerce store is your brand identity. It’s the foundation of your business, and it plays a crucial role in how your business is perceived by others; furthermore it creates the ability to instantly connect with or turn away potential customers. Your brand identity is more than just a logo or tagline; it’s the look and feel of your store, from the colors you choose to the products you sell.

When creating a new eCommerce brand, the question of what to name it requires serious consideration. While it might sound easy to name your brand, the reality is that choosing or creating a brand name can be a difficult and time-consuming process.  In most cases, a brand name is the first impression customers have of a company and can lead to lasting impressions if executed thoughtfully and effectively.

Some of the best brands in the world took months or years to come up with the perfect name.  The range of tools available to marketers make this less of a daunting task in modern day.

Compare available website domain names to narrow down what is the best fit for your brand.  Conduct market research and survey your target audience to understand what pains them, what keeps them up at night and what gets in the way of their daily tasks.

Headlines, Taglines and Sub-heads, Oh my!

Once you’ve established a name, your next step is to build on that with a tagline that exemplifies your brand tone.  Whether witty, compassionate or sarcastic your brand tone helps set the foundation for your brand copy.

A good tagline is worth 1,000 words. Well, maybe not literally, but taglines go far with establishing brand awareness.  We refer to taglines as, “The inspiring sentence that goes across everything you do.”

Our tagline template creates a range of options with one click - provide your target audience, company name, keywords to use or avoid and a brief description and voila!  Copysmith provides a range of taglines for your consideration and with your edits and added context, our artificial intelligence adapts and improves future content generations.

Once you have a name, logo, and tagline, the next step is to create your brand identity. Creating a brand identity through storytelling is a critical part of building strong brand awareness and instilling trust in your brand. Your brand identity should be memorable, should speak to your audience, and should be consistent across all of your marketing materials.

Our Brand Essence and UVP templates are perfect for this - build on your name, taglines and visual brand to further explain your products and services, mission and story. Set yourself apart from competitors with a unique value proposition.

Once you’ve identified your Brand Essence and Differentiators, it’s time to get down to business with Product Descriptions.

Regardless of the number of SKUs you have, creating quality product descriptions with SEO in mind is a challenge. Don’t know where to start? Check out our 

, with just a few simple details about your product, Copysmith can instantly generate content to support your inventory and get you one step closer to launch.  Whether you’re selling your products on Shopify, Amazon, Instagram or elsewhere, we’ve got you covered.

As an online business owner, you’ve likely already identified that one of your most important tasks is to successfully build a brand identity that represents your business. Furthermore when it comes to marketing, we’re still living in a world where content and organic traffic are considered the strongest sources of customers. 

If you can’t plant the right seed in the minds of consumers, it doesn’t matter what you have to offer. This requires a detailed plan for not only your product and services, but also for your marketing tactics and the way you position yourself overall.

Launching your eCommerce Brand Identity with Copysmith

eCommerce product descriptions are one of the elements that can make or break your conversion. If you get it right, you’ll increase your sales and your rankings. If you get it wrong, rest assured that it’s just a matter of time until your competitors take note.

Product descriptions are important, no matter what industry you are selling in. The product description is arguably the most important part of your eCommerce site and where most of your SEO and conversion optimizations should be focused. Thoughtful product information can not only get more users to your website, but also be used to convince them that your product is the right choice.

The Basic Principles of Good Product Descriptions

Let's start with the basics.  Your initial focus should be on the meta description, a browser-based snippet that Google and other search engines can use to display your product listing in Search Engine Result Pages (SERPs). It’s also one of the highest converting sections of an eCommerce site.

Stick to your character limits.  Google allows for 300 characters in product descriptions.  If you exceed characters, Google will truncate your results which could end up in the removal of pivotal information in your meta description.

Avoid using the same meta description for multiple products. Each meta description should be unique in nature and focused on important product elements and a call-to-action to push users towards the intended behavior, buying your product or service.

Including the Right Keywords in Product Descriptions

Picking the right keywords is essential as they give your customers clues about where to go and what action to take. The phrases you pick should be organic, human-centered, and simple to understand. Describe the benefit of your product in as few words as possible.  Focus on the benefit your customer will see rather than the product details you think are most important to them. This makes the value easy to understand for potential customers, and leaves room for a stronger call-to-action.

When it comes to SEO, put yourself in your customer's shoes to write more of the way users talk about your products.  Use search intent driven phrases to find buyers when they’re actively searching for a solution; i.e. “how to fertilize tomato plants”, or “how to keep my windows clean.”  Utilizing search-intent driven phrases with high search volume and low keyword density gives you the opportunity to rise above the competition for said keywords.

Using Marketing Best Practices to Increase Web Traffic and Conversions

Craft solid product descriptions with meta descriptions in mind.

  Copysmith’s product description templates are set up to streamline the process of generating thousands of product descriptions in just a few clicks.  

 to see how this can save your team hours of content writing.

 Keep in mind the fact that the purpose of a call-to-action is to prompt your customers to take an action, not to push your products onto them. The goal is to add value back to them rather than tell them all the reasons why your product is the best on the market.

Experiment and continuously adjust your strategies based on your specific needs and goals.  Setup automated abandoned cart campaigns to nudge customers in the direction of buying, even if they didn’t purchase your product on their first visit.

When it comes to meta descriptions, it’s imperative to build a unique selling point that shows your commitment to solving your customers’ unique challenges. If you have a product that solves a specific need for your customers, focus on telling them how it will help them.

We at Copysmith understand the challenge that marketers face in getting great products the attention they deserve on Google. You can spend hours tabulating data between Google analytics and a range of other SEO tools to craft product descriptions by hand, or you can use Copysmith to generate quality product descriptions in half the time.

eCommerce Product Descriptions & SEO: How to Rank Higher and Convert more Customers

 that use Shopify to sell their products online, you may be wondering if it’s time for your business to launch an online store with Shopify too.

So, where do you begin? There are a few things that you need to do when launching your store to make launch day seamless. Let’s take a look at some of the top tips you need to follow to publish your Shopify store.

With the plethora of information online, it can be difficult to know where to start. However, by breaking down the process into manageable steps, you will go into your online store launch with confidence.

Before doing anything else, you need to select an available domain to use for your website. Selecting a relevant domain is important because it lets your ideal customer know who you are. The best domain to select is the name of your business or social media handles. This makes it easy for customers to find your site, and it makes for a consistent digital brand experience for your end-users.

Next, you want to create your site and select a template that best represents your brand. If you don’t want to use a pre-made template, you can always 

 to create a site that’s unique to your business. You won’t be able to see your site layout anywhere else, and it allows you to have a site that looks exactly the way you want it to.

What’s an eCommerce store without products? After you’ve selected your domain and designed your site, you will need to add your products to your shop’s catalog. By using high-quality product images and optimized product descriptions, your business will be ready to sell products digitally. Try out our 

 in the Shopify App Store to generate product descriptions at the click of a button.

You may be able to tell the difference between a high-quality and low-quality product image, but what is an optimized product description?

In short, an SEO product description is a description that allows your site to get found in search engines like Google and Bing. By targeting the right keywords and elaborating on the different product benefits, your ideal buyer will be able to find your product in search engines and boost your overall reach.

: Need help with product descriptions? Check out our 

 to get endless ideas at the click of a button. Start your free trial 

Choosing a promotion strategy can be a daunting task if you don’t know where to begin. If you are working with a smaller budget, try taking advantage of all of the free promotional strategies you can including Instagram, Facebook, and Pinterest. Your opportunities are endless with social media, so be sure that you are posting consistently and using relevant hashtags to make it easier to get found by customers.

Other ways you can promote your products include paid advertising and email marketing. By using a mix of different promotional tactics, you will see your online business begin to grow and flourish in the digital landscape.

”? Responsive design is your site’s ability to resize depending on the device it’s being displayed on. Having a site that is responsive for mobile, tablet, and desktop is essential in today’s digital era because you want your store to be easily viewable to everyone.

Before publishing your site, be sure to preview each page individually to ensure that your site is responsive for all devices. This task may be tedious, but it is important for the success of your Shopify store.

It’s no secret that going back over your site can be drudging, but it’s something that needs to be done. Here are some of the things you need to check for before hitting “publish”.

Reviewing your site now will save you from missed out opportunities in the future.

Lastly, you want to set up an analytics account with Google Analytics and connect it to your site. You want to do this so you can review website traffic, traffic by source, session times, sales, and more! You can then take the data and tweak your site as you see fit in the future.

It’s 2021, and online shopping is only projected to continue to grow from here. In fact, it is estimated that there will be 

 who have made at least one purchase in 2021 as opposed to the 1.32 billion buyers in 2014.

This just goes to show that you don’t want to wait on opening up a digital storefront because if you do, you will miss out on digital sales. By using eCommerce platforms like Shopify, you will create an easier overall shopping experience for your customers - no matter their physical location.

By using the tips above, you will be ready to publish your store with confidence in 

Are you ready to build your online store and generate memorable website copy in just a few clicks? Start your 

Top Tips for Launching Products in Your Shopify Store

The biggest challenges we face are often the most difficult to identify. One of the biggest and most common challenges for modern marketing teams is burnout. It comes in many forms, but its most recognizable symptoms include: a lack of focus, procrastination, lack of creativity and general fatigue. Worse than the external symptoms, it can trigger mental health challenges and worsen quality of life.

Burnout is a global epidemic that affects most of our lives in some way or another. It’s important to understand the warning signs and what we can do as both managers and employees to keep ourselves from reaching this breaking point.

, a poll of 7,000 professionals nationwide found that marketing and communications professionals rated the worst among a range of job functions with high burnout rates at 83.3%.

Company culture has become prevalent in daily workplace conversations; Millennials make up around one-third of today’s workforce and Gen Z is following swiftly behind them.  For Millenials and Gen Z, their priorities are different than generations past and companies need to adapt to retain top talent.

Create opportunities for open communication across your organization and teams - have open door policies that create collaborative experiences, mentorship opportunities and open forums for professional development.

Setup regular 360 reviews that empower employees and managers to exchange feedback, rather than feedback continuously coming from the top of your organization down.  This provides managers with greater visibility to the challenges their teams face to better support them.

Empower your team to share their working hours with teammates and uphold their out-of-office time.  The concept of the traditional 9-5 work day is changing, and with that comes the challenge of upholding expectations and boundaries of work hours.  This gives employees the opportunity to set boundaries regarding when they’ll be responding to emails or instant messages, what times they can take meetings and most importantly, it provides an easier transition into their evenings, weekends and personal time.

Encourage your teammates to turn on out-of-office and turn off notifications on PTO.  Technology creates both opportunities and challenges in being able to login from anywhere with a WiFi connection.  While it makes for a great convenience during work hours, it creates greater challenges in fully stepping away. Without getting the benefit of taking time off, you’ll return to work less energized and more prone to burnout.

Utilize tools and automation to simplify daunting tasks:

To keep themselves focused, effective marketers adapt and learn new skills. Keeping up with new tools, KPIs and deadlines can leave your team drained, even if they’re not actively communicating it.

Marketing automation, artificial intelligence and the world of technology in general are ever-evolving, but they provide micro-optimizations to empower your team to work smarter, not harder.

Whether you need support on building thousands of SEO-optimized product descriptions for your eCommerce store, generating Instagram captions for your content calendar or simply need support on what headlines to A/B test for your paid ads, Copysmith is here to help.

Copysmith provides your team with the ability to keep content tasks moving, avoid writer's block and continuously push towards increasing your overall site traffic and revenue.

Wellness Tips to Prevent Burnout in Marketing Teams

We live in a world of immediacy, where if it doesn’t come fast enough, we don’t want it. This creates challenges for companies who need to launch faster than ever before to connect with (and more importantly, convert) customers.

In walks artificial intelligence.  AI brings new tools not only to improve our productivity, but also to enable us to participate in a more sustainable way of life in the long term.  It’s the next revolution in technology and provides the ability to augment human creativity to significantly increase productivity in a pivotal area of marketing strategy, content creation.

Copy includes any type of writing meant to persuade people to take action, such as buying a product or providing an email address. However, copy can take other forms, as well; i.e. digital advertising, scripts for video content, eCommerce product descriptions.

Content marketing aims to inform the public about your products and services while giving them convenient access to additional information that they would like to learn more about.

Content Marketing Strategy Improves Profitability

Marketing objectives and strategies are as unique as the perspective of the organization that implements them, but most focus on overall profitability.  There are three main ways to make a business more profitable with marketing strategy. You can increase traffic to conversion landing pages, increase the value of the product or service, or you can increase the percentage of web traffic that converts to customers.

Increasing marketing conversion rates is the most effective way to increase the profitability of a business. One of the easiest ways to improve conversion rates is through copy revisions and A/B testing to better understand what messaging or imagery your customers are connecting with. Now we now start to see how content is imperative in improving or optimizing these key metrics to improve profitability.

Copysmith’s platform elevates human creativity; it doesn’t replace writers, but rather revolutionizes how we as humans approach content creation.  Our focus is on tools and solutions that never leave you staring at a blank page.  Our templates inject collaboration, agility and innovation to the content process to keep your marketing team moving and launching faster.  Here are just a few examples of the templates Copysmith provides:

Generate Google Ad headlines, descriptions, call to action. Our AI is mindful of best practices, character limits and provides a range of options to choose from with just one click.


eCommerce is moving at lightning speed, with integrations to Instagram and other social media platforms, users are purchasing online now more than ever.  Our Amazon and Instagram shop product description templates are here to help you launch your store in record time.

Whether you’re selling directly to consumers or are more focused on B2B, create a range of content for social media platforms including Facebook, Instagram, Twitter and Linkedin to capture your audience’s attention.

Blogs, articles and other long form content take time and effort to perfect.  Using Copysmith, you can rely on our AI platform to take SEO best practices into account to build your blog outline, topics and overall structure to get one step closer to launch.

A Passion for Innovation, with an Eye on Results

We at Copysmith are focused on the future of innovation.  Bridging the gap between human creativity and artificial intelligence is just the beginning for us.  We’re busy behind the scenes building a platform to help sustain and grow marketing strategy.  Keep an eye on our blog or follow us on social media to stay up to date on the latest features, integrations and insights to how to best market in today's world.

 with our free trial today, we’d love to hear what you think. Don’t forget to check out tutorials for our other templates 

How Copysmith Grows Demand & Enhances Marketing Strategy 

Empathy is the ability to comprehend and share the feelings of others. It’s a pivotal element of emotional intelligence which is seen as an essential quality of leadership in our current day. More than that, empathy is something that we all can relate to; especially during times of hardship or uncertainty.

As marketers, we know that consumer buying decisions can be data-driven but at the end of the day for customers, it’s more simple than that. Their decisions are driven by emotion, desire or need. In this blog, we’ll break down more of the reasons why it’s pivotal to understand and empathize with customers throughout your marketing strategy.

The Role of Empathy in Marketing Strategy

Empathy in marketing is a strategy that empowers content creators to see the world through the customer's eyes. It leans away from the classic hard-sell approach as you consider the customer experience and think about how your product or service can help them get closer to the life they want.

For customers, their motivation could be anything from having more free time, improving their health or a better work-life balance. Understanding their day-to-day, likes and dislikes and overall challenges helps inform you how to better connect with them.

The first step to marketing with empathy is knowing your audience. Your customers are people, just like you; they have wants, needs and feelings that drive their buying behaviors and decision making. A great way to start is through these tactics.

 is the act of watching, consuming and participating in social channels where your target audience lives digitally. This allows you to see firsthand about the challenges they’re facing and in some cases, hear direct feedback that could improve your product or service. This could be your own social media support forums, Reddit channels or review aggregators like Google or Capterra.

Hearing about challenges directly from customers takes the guesswork out of your empathy approach. It provides direct examples of areas where prospects or customers need help, which provides marketers with the ability to proactively work those answers into their strategic approach.

Another great way of collecting consumer feedback is through 

. Are you curious about what your customers want from your product? Ask them! In the age of social media, users are more likely than ever to speak up about challenges and opportunities. At the end of the day, it’s a benefit to both parties as customers feel heard and your team gains insight to better connect with them.

Marketers oftentimes don’t have the value of interacting with customers or prospects directly, but their teammates do! These teams hear more of the challenges your customers face than anyone else and can share specific details to help support your overall marketing approach. Partner closely with your Customer Success and Sales team members. Schedule time to transfer knowledge between these teams to hear more about what customers are saying, what their challenges and concerns are to work into your approach.

Using marketing automation and tools, you can personalize your content.  Use tags to include the user's first name in your subject lines, or email greetings. This helps break down the barriers of “marketer” and “consumer” and empowers you to connect directly as people.

The hard-sell approach relies on telling users what and why they need to buy. Modern marketing tactics take that one step further to show users in live demos, Q&A sessions and webinars how you can support them.

Don’t rely on one-pagers or bullet points to sell your product, show prospects directly how you can help them, what is relevant to them and how this can help get them one step closer to a solution to their challenges.

Campaigns, communication and messaging are more genuine and therefore more effective in connecting with your targets. A good marketing strategy is one that steers away from the hard sell and emotionally connects with your audience.

Establishing trust with your prospects and customers shows, in more ways than one. As you build empathy and trust with your audiences, you’ll notice higher conversion rates, improved customer satisfaction and higher customer retention rates. 

Building customer loyalty goes a long way and Copysmith wants to help you on that journey. Copysmith is a powerful AI solution that empowers teams to scale marketing and drive growth through copy. If you’re looking for a way to increase traffic and get more leads, we’re here to help.


The Role of Empathy in Marketing Strategy & 5 Ways to Start Implementing

The biggest challenge for any business is acquiring new customers and generating leads. While you are probably aware that online advertising has a direct effect on generating sales, it may surprise you to find out that it is a more affordable method of reaching potential customers than traditional advertising options. As you also may know, people are also spending increasingly less time watching television ads. The biggest drivers for this trend are the rapid development of web technology and the growing presence of online video entertainment.

Online advertising has revolutionized the way brands reach their target audience. The internet offers an unlimited number of opportunities for companies to advertise their products and services. Here’s a breakdown of the differences between traditional advertising and online advertising.

Younger viewers prefer watching content on their devices, whereas older demographics remain steadfast in their preference for traditional broadcasting.

If you’re drafting a new marketing strategy: heed these changes in viewing habits, since they will certainly have an enormous impact on advertising results. When viewers change their behaviours, everyone is affected. Why? Because buyers and sellers of products and services need to adjust customers’ activities to match new needs. When TV became the primary distributor of entertainment programs for children from a young age, advertisers were—all of a sudden—able to reach families more efficiently. The TV networks gave productivity-related products and services prime time commercial slots; advertisers could spend ad dollars in the most attractive time slot.

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