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Our mission is to help you produce accurate, effective content that you can deploy instantly. Head over to our blog page to view some case studies if you're not convinced!

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If you’ve ever tackled an article or blog post, you’ve undoubtedly experienced writer’s block. It can be triggered by fear over how your writing will be perceived by others or whether or not it will meet your own expectations, or your business goals. Writer's block is a condition that every marketer has suffered from at some point in time. While it manifests in different ways for everyone, the root cause is often the same - lack of inspiration or self-doubt.

In the early days, an idea for an article or blog post strikes you and you feel motivated to write. However, when your deadline approaches, you realize you’ve written and rewritten and deleted and re-written and still haven’t gotten anywhere. Writer’s block can be frustrating and create even bigger challenges in hitting your deadlines and metrics for marketing. Let’s talk more about how to help you get over your writer’s block when it arises.

Writer’s block is a real issue for content creators. It’s a problem that can have a disastrous impact on your business if it isn’t proactively addressed.  Every day, hundreds of pieces of content are added to the internet and it’s getting increasingly difficult for businesses to stand out from their competition.

Ranking higher on search engines, gaining more leads to convert to customers and keeping your product or service top of mind for your customers can be a challenge if your team isn’t able to regularly produce and launch quality content.

Here are a few ways you can solve for writer’s block:

When your second latte of the day doesn’t get creativity flowing, get some fresh air.  Henry David Thoreau famously said, “I took a walk in the woods and came out taller than the trees.”  Take a walk around the block or just take a few moments to sit outside and clear your mind.  

Move away from the screen and get creative with visualizing your content approach.  Take a step back and put pen to paper (or marker to whiteboard) to map out your goals, intent and audience for your content.  From there, you can start to craft small pieces like a headline, or a topic that you know is important to your customers.

Many writers are famous for specific routines or processes that they follow to provoke inspiration.  Others follow different schools of thought regarding working, like the 

, which has historically been used for studying, but is more recently being adopted as a method for working hours.

Looking for a more permanent fix? With the rise of AI copywriting, some individuals fear that humans will be replaced by machines. While some may fear the loss of human connection with their audience, this is not the case. Instead, AI helps the humans it works with to be more creative while doing less of the work; freeing your team up to spend time where it’s most needed.

Copysmith is a powerful AI solution that empowers teams to scale marketing and drive growth through copy. If you’re looking for a way to increase traffic and get more leads, we’re here to help.

with our free trial today, we’d love to hear what you think. Don’t forget to check out tutorials for our other templates

How to Cope When Writer's Block Hits

The last decade has been a defining period in how big corporations, as well as small businesses, view content marketing. Today, all businesses, big and small, are allocating a part of their marketing spends on content marketing to enjoy better SEO rankings and gain more social media visibility. 

is a huge deal, and it is all set to become even bigger this year. While experts expect a growth of 

 in marketing spends, most marketers are planning to increase their content marketing

professional out there claims to be an expert. The competition is immense. It is very easy to drown in the sea of millions of content marketing experts and very, very difficult to stand out in the crowd.

One quick Google search will let you know what I’m talking about. 

professionals are more driven than ever to devise creative strategies to surpass their competition and make a mark in the overpopulated

and a whole lot of ingenuity, you can stand out as a content marketing expert too. Here are a few ways you can stand out:

The first and foremost (also the most sensible) thing to do when setting out on your 

 journey is to figure out a way to differentiate your services from the rest. Experiment with various 

tand where your strengths lie. Work on making that your niche.

strategy. But if you can deliver something your competitors cannot, you’ve struck gold. It could be anything from specific 

This, however, is easier said than done. It can be a while before you discover your niche and even longer to establish your credibility. But once you do find your differentiating factor, hold on to it and build your

is a dynamic field, one that is constantly transforming. It is also filled to the brim. To stand out, you must tap into the pool of your ingenuity and come up with innovative, never-before-used solutions to hack business growth via 

techniques, give them a creative spin. Look for various angles to work on a topic and develop content that brings value to the readers.

If you are jumping to social media only when you want to promote new content on your website, you are not utilizi

To remain active on your social media handles and drive engagement, you will have to develop strategies that are focused on creating specific content for social media. And since these platforms are heavily reliant on visual content, investing your time and resources in creating visually impactful content for social media can serve your interests well.

, less is not more, and consistency is the key. Be consistent in creating and publishing content. Diversify your portfolio and make your presence felt on various 

But given how difficult it is to create high-quality pieces of content, being consistent can be quite the challe

nge. It will need you to be on your toes, constantly seeking out various resources and putting in those extra hours of hard work day after day. Trust us, in the end, when the results are out, and your strategies are proven to be effective, it will all be worth it.

When we say that you must create more content, we don’t mean that you do it at the cost of quality. If you 

expert, your mantra should always be ‘quality over quantity’.

For example, let’s say you manage to increase your 

budget, and now you can afford to create more content. The new content you are creating is, say, five times more than what your competitor produces in a week, but it is mediocre at best. Who do you think is going to enjoy better results? Well, it won’t be you.

While it is important to gain and maintain momentum to succeed in the 

space, it is also equally important to give people high-quality content that they enjoy. Prioritizing quality over quantity will ensure a loyal user base. Depending on the resources at your disposal, you can start by bringing better writers on board and spending more man-hours on performing thorough research on the given topics. You can also hire graphic designers and photographers to up the visual aspect of your 

, smartphones are owned by at least 48.33% of the current world population, meaning there are roughly 3.8 billion smartphone users around the world! Given how important smartphones have become in our day-to-day lives, these statistics are likely to enjoy a sharp upward trajectory in the coming years.

expert, if you are overlooking the growing usage of smart handheld devices and no

t optimizing your content accordingly, you are missing out on a lot.

However, optimizing your content for mobile devices goes beyond making your web pages compatible with mobile devices. It is also important to establish an understanding of the kind of content that people are searching for on their phones. While these users majorly access social media on their mobiles, quick impulse Google searches are also mostly performed on these devices.

Your best bet, in this situation, is to segregate your content and create specific content for mobile users. Device a strategy that takes customer journeys into a

ccount and addresses the immediate needs and queries to maximize your ROI on mobile 

stantly evolving. Every day there are new trends that you can benefit from, and new challenges that you are likely to face. The only way to ensure you don’t break is by becoming flexible and able to adapt to your new surroundings swiftly.

Yes, you spent a lot of time creating a fool-

rategy, but if in the wake of an unexpected change, your strategy is rendered useless, don’t shy away from trying out new tactics.

xplore more ‘unconventional’ content types, expand and establish your presence on various 

 and do your best to address the shifts in content consumption. The only sure-shot way to hack enviable growth in the 

arena is a willingness to change with time. It will not only ensure exponential growth for your 

As with everything else, to build a thriving career

and establish your expertise in this field, it is important to adopt a targeted approach. As you continue to operate in this dynamic space with new ideas and creative strategies, you must keep an eye on the bigger picture, on the goals that you wish to achieve. And if you are not committed to putting in the effort and making 

Remain open to learning, unlearning, and relearning t

as many times as you need to. You are in it for the long haul. Put in the hard work and strive to be better at creating content. Stay updated with the latest in the world of blogging and use this knowledge to improve your 

strategies. If the world has moved on to better blogging technologies while you are still using outdated blogging platforms, you will find yourself lagging before long.

Remember, if you are in it to win it, you should be willing to diversify your content-creation strategies and experiment with various content types that can complement your 

perfect recipe for success in the world of 

 for every business are different. Everything is variable – right from buyer personas to targeted geographics. Moreover, even your definition of effective and successful may vary from that of your competition.

Therefore, you must have clarity of thought when creating specific strategies that are suitable for your business. And as long as you are prepared to put in the work to expand your reach and hold the dwindling attention span of your readers, you stand a chance to stand out from the crowd of 

How to Stand Out in an Overpopulated World of Content Marketing Experts

Back in the day, marketing and technology lived in two separate worlds. And while they’ve always been connected, each side mostly kept to its own school of thought. But now, technology is being integrated into marketing strategies more than ever before. And why not? The two are moving closer to each other, becoming more compatible and complimentary.

When it comes to the introduction of AI into marketing strategy, the biggest challenge marketers face is that the number of tools available to them is overwhelming, making it difficult to know where to start. When really, the answer is simple; marketers and Artificial Intelligence (AI) experts have a very important reason to work together: streamlining and augmenting the process of human creativity. That’s right — AI isn’t created to replace human intelligence, but rather be a much needed starting point and continued sounding board to iterate.

Artificial intelligence is changing the marketing game faster than you may realize. While the concept of AI is not new, with computer intelligence being applied to data processing since the 1950s, recent innovations have made it possible for businesses to take advantage of AI in ways previously deemed impossible.  Let's dive into the reasons why AI will continue to be prevalent in the world of content marketing in the years to come.

Content management systems are traditionally defined as website platforms or marketing automation systems. But the next wave of content creation is powered by artificial intelligence. AI copywriting is the next phase in content management.

Brainstorming that used to take hours can be done in a matter of minutes with platforms like Copysmith.  And with integrations with key marketing platforms such as 

 and more launching each week, our goal is to help marketing teams cut down the time spent on both creating content and launching it to your intended audience.

Our CEO, Shegun Otulana, said it best, “We are excited to be at the forefront of the next revolution in technology and the ability for Artificial Intelligence to augment human creativity and significantly increase productivity.”

Our goal is to support the creative industry in the form of AI as a constant partner.  A solid support system that is always there to help your team push through writer’s block, burn out or lack of inspiration; or to simply collaborate on your existing content to improve its performance, and your bottom line.

When it comes to content, collaboration is key.  Whether it’s with your own internal teammates, other teams within your organization or your clients, collaboration and feedback is a natural part of the content generation process.

We at Copysmith have revolutionized the content creation process with our 

; specifically built for the purpose of collaborating.  Share folders, projects and workspaces with your team; and you can even give access to your customers to review messaging for a more streamlined feedback loop.


All in all, we’re excited to see how the collaboration between AI and marketing will grow in the coming months and years.  And Copysmith will be here to support you and your marketing team along the way.

How Artificial Intelligence Enhances Marketing Collaboration 

, you can now generate and launch Google ad campaigns in record time. What used to take hours, can be done in a matter of minutes with our Google Ads integration! 

Whether you need to launch A/B tests, promote a new product or just need to change up your current messaging a bit, Copysmith has you covered. 

To get started, simply add Google Ads as one of your integrations directly in Copysmith. From there, Copysmith takes over. Use the widget to select the campaign you want to create ads for and just like magic, instantly launch fresh ad copy to your campaigns. For how to set it up in your account, check out 

Launch new ad groups directly from Copysmith, at the click of a button

Minimize time spent switching between Copysmith and Google Ads

Create even more opportunities for A/B testing headlines and ad copy to increase overall campaign performance

This exciting feature is available to all users for a limited time - 

Google Ads is now integrated with Copysmith!

 to add another layer of SEO enrichment features in Copysmith content generations.

With just one click, gain access to valuable SEO data, not only on what keywords you should use, but how frequently those words should appear in your content to improve search ranking.  Instantly generate main keywords and topics with an associated score for recommended keyword frequency for long-form content.

If that wasn’t enough, we also threw in blog topic scoring. Gain insight directly from search engine data about your blog topics and how to best optimize to rank higher and gain more traffic than ever. 


With this new integration in Copysmith, and powered by 

Provide an added layer of SEO optimization across all templates

Seamlessly toggle through files to compare keywords between topics

View SEO optimization results attached to your content files, and they only improve with time!

 to learn how to use this exciting new feature!

This is available for a limited time to all users, 

Better SEO driven content - powered by Frase

Hey eCommerce Managers - struggling with too many products and too little time? We get it. That’s exactly why we created a 

Copysmith has already shown users how creating product descriptions by hand is a way of the past, but now you can directly integrate your Shopify store for the effort of saving you time and hassle. Minimize time wasted on clicking back and forth between Copysmith and Shopify and automatically update product descriptions in real-time from your workspace.

Use your Shopify API key to directly connect your Copysmith account to your eCommerce store. Once integrated, all of your individual products will appear in your Copysmith workspace for even more streamlined product description generation.

With this integration, your product data is automatically synced to your Copysmith workspace, all you need to do is input product characteristics, branded keywords and keywords to avoid and 

A range of product descriptions are generated per usual, but we’ve added a direct export function to Shopify that automatically updates your product descriptions at the click of a button.  And just like that, your product descriptions are instantly updated and published on Shopify!

Easily toggle between individual products and the full product library to create cohesion in your messaging. What are you waiting for?  

Connect your Shopify store with Copysmith!

With a strong desire for more excellent content and an increasing demand for efficient writing, it's challenging to write powerful, high-quality copy.

Here are some sure-fire copywriting pieces of advice that work:


1. Make your content as simple as possible.

Trying to simplify your material doesn't have to mean getting rid of the technical jargon.

It involves making your information as simple and clear as necessary. This helps your audience understand your proposal and perks right away.

Every one of the finest copywriters and advertisers understands the importance of research. The Father of Advertising, David Ogilvy, advised loading your consciousness with knowledge so that you have lots of material to engage with.

The more knowledge you have, the more options you have to choose from.

Another copywriting tip is to create intrigue. Use it whenever you don't know what to compose ahead or how to improve your manuscript. “Speak the truth, but make it interesting,” David Ogilvy once said. You can't bore folks into purchasing your goods, you know. You could only persuade them to buy it.”

So, how can you make your text more exciting and interesting?

Make it readable and pleasant to the eye.

Use your unique voice or one-of-a-kind selling proposal to your advantage.

4. Provide your viewers exactly what they're looking for.

Gary Halbert, a copywriter, shares a story on the best benefits a restaurant may have. It didn't have nice cuisine, reasonable prices, or a convenient location. The hungry audience is the secret to any restaurant's success. You begin with a bunch of people who have expressed a desire to eat, and then you fulfill that want.

You could only fuel and direct desire; you can't create it. Great content writing provides your viewers exactly what they're looking for.

We want to play with words as writers and content marketers. This is sometimes acceptable. But, in most cases, to be clear and concise will pay off more than being clever.

Gary Bencivenga, a million-dollar copywriter, put it this way. Effective copywriting isn't clever wordsmithing; it's salesmanship in print. The more self-effacing and inconspicuous your selling ability is, the more successful you will be. Copywriters who flaunt their abilities are like fishermen who expose the hook.

Effective writers know when and how to bend the rules of perfect grammar, syntax, and mechanics. This may seem counterintuitive. You should speak to your customer in terms they can comprehend.  It is often more valuable than composing things by the book.

7. Anything you write should have a purpose.

With the rise of content marketing, many marketers are creating content. Having a vast content library can be quite beneficial. But only if every item serves a purpose and fits into the larger strategy.

“In the current business world, it is pointless to be a brilliant, unique thinker. Unless you can market what you establish,” David Ogilvy observed. On its own, clever, smart content isn't going to help you. First, make sure your content attracts your viewers, generates trust, and promotes sales.

When you're stuck writing, the problem isn't always a lack of creativity or expressions. The problem is with the lack of time to dedicate to the task. If you're experiencing problems, Eugene Schwartz's copywriting tip and productivity hack might help.

Shut the door and switch off your cellphone first. Emails and social media should be closed or signed out. Remove as many interruptions as you can.

After that, take a seat and set a time limit of 33 minutes. The only option you can do with that half an hour is to ponder about it and start working on your writing assignment.

Take a 10-minute break after the alarm goes off and then repeat.

Schwartz was one of the highest-paid copywriters in the 1950s and 1960s. Thanks to this system, he was able to write for about 3 hours a day, 5 days a week.

Don't be scared to attempt anything fresh and unique because it might just succeed. Find and build relationships with dissenters, nonconformists, and rebels in your field. This will enable you to see what brilliant ideas may emerge. Let your subconscious build links between concepts by unplugging your logical thought process. That's when you'll have the most creative content and copywriting concepts.

Lampropoulos saw a specific copywriting project early in his career as his opportunity to get into the major leagues, so he went all out. He worked every single feeling the reader would have while stuffing it with evidence pieces, testimonies, and price explanations. It was one of his greatest successful direct-mail campaigns with 4 years of mailing.

The key to using emotions in your content is to think about what your prospect's innermost want is right now. You can draw to a variety of emotions, but the major driving emotions are the strongest. The deepest emotions unaffected by logical thinking are:

One of the most basic copywriting rules is to avoid using adverbs and adjectives to make a good word better. Find the most appropriate word to express the idea, emotion, or images. It strengthens your writing and makes you, the author, more invisible. This allows the reader to better feel, perceive, and comprehend what you're trying to say.

Active speech is simpler to comprehend and expresses your message easier and quicker than passive voice. It is stronger and generally shorter. Passive voice makes you appear weak, reactive, or as if you're being controlled. In comparison, aggressive voice asserts control.

Many authors keep their most powerful points for last when it should be the opposite. Because more people read the opening of your message than the end, presenting your best choice upfront is more compelling. The greatest strength can attract more attention than weaker aspects, so it's a good place to start.

Resume writers and school administrators recommend adding specific statistics in your CV. That’s because they rapidly show your skills and experience. This copywriting strategy applies to almost anything you create. It strengthens your copy by drawing attention to yourself. It makes you seem much more trustworthy and unique, too. “Because so much advertising is imprecise and general,” says Bob Bly. “being particular in your content sets it apart from other commercials and increases attention.”

When you back up your claims with solid evidence, you'll come out as more assured and trustworthy. This convinces skeptic viewers that you understand what you're talking about. Statistics and figures, methods, testimonials, case studies, and success stories are only a few copywriting strategies to back up your assertions.

By using the tips above, you will be ready to write your content with confidence in no time.

. I regularly write about Hosting, Web servers and WordPress. I have more than 9 years industry experience.

Best Copywriting Tips You Haven’t Heard Before

Team Plans are now available in Copysmith!  You asked for it, and we delivered; the first ai-powered content marketing software with team collaboration features.  Users can now share folders, files and content generations with other team members in a shared workspace.

With our brand new Team plan, you won’t just save time on generating quality content at the click of a button; you’re now empowered to collaborate with your clients or team members directly in Copysmith.

These features create even more opportunities for collaboration in your teams and more cohesive copy and messaging for your brand(s).

Add and remove users for shared folders and generations in one unified workspace

 Seamlessly share folders with other team members or customers to streamline content feedback and approval processes

 Folder owners can share access to and collaborate on individual generations or entire folders of generations

Process all billing and payments through a single account


This is only the beginning for team and collaborative features in Copysmith - 

 and trust us, you’ll never look back. Be sure to follow us on social media to stay up to date on all the exciting features and announcements to come - Happy Copysmithing!

Team Collaboration Features, Now in Copysmith!  

Content creation and SEO — two activities that are often misunderstood. Some marketers will tell you that SEO is the best way to drive targeted traffic to your website. Others will tell you it’s the best way to convert that traffic into customers. But the challenge is, both of these things can be true.

Content is the engine of your businesses’ digital presence. From blog posts, to social media and video, your content will help you convey the value of your product or service and achieve your marketing goals. In this article we’ll walk you through the steps to creating a content strategy that will help you grow your audience and convert more customers.

Content creation is the cornerstone of SEO. It is what creates value for visitors to your site. It is what gets your site to rank in search engines and it is what creates a compelling experience for people to visit your website. However, content creation can often be a barrier to a business creating a strong online presence.

Creating relevant content is one of the most important elements of SEO best practices. When the content on your website is found relevant (i.e. incorporating specific keywords that line up with the keywords or phrases users enter to search engines) it’s more likely to increase your rankings. Establish keyword goals for each content piece you generate. And more importantly ensure that your page titles, h1 and meta descriptions are in alignment with those keywords.

At the end of the day, it’s as simple as creating valuable content that interests your target market. Learn more from your customers about their day to day challenges and roadblocks. Conduct customer interviews to hear more about how they’re using your product, what typically gets in their way and what matters most to them. Once you have insight to your customer pain points, it can help guide your overall content strategy.

How To Effectively Optimize Content For SEO

Once you have a clear vision for the goals of your content creation and SEO, it’s time to start thinking about what you need to create. Do you just need content to satisfy your customers? Do you need content to drive new sales? Establish content that responds to these situations proactively. Here are a few key things to consider regarding SEO and your content marketing:

1. The good (and bad) of SEO can be subjective as many teams utilize it differently. You can’t ever fully use SEO to your advantage if you’re not familiar with it. So before you start slapping keywords on your content, make sure you’re understanding and applying SEO best practices. Stay up to date with trends and updates

2. Write content that embraces all of the potential roles in your target audience. Write about topics that are focused on alleviating day-to-day pain points for users; a marketers’ day and processes will look quite different from someone on the accounting team. Focus less on your product or service, and more on how you can help make their lives easier.

3. Stick to original, written content. Growth hacks or articles that are based on clickbait can gain you a ton of traffic at once, but ultimately hurt your impact and make your content less useful to your audience. Instead brainstorm user-friendly content that is grounded in research and actual feedback from your customers.


When you’re creating content, you want to bring value to your audience in a form they can process and comprehend. When users know you understand their challenges, they’re more willing to listen to your advice.

Drive brand awareness through long form blogs and case studies to attract and keep people on your site. 

Use Copysmith templates like blog post ideas, content rewriter and listicles

 to efficiently generate even more great content.

Great content identifies potential objections and answers them proactively. Identify objections they might have around your solution to their problem. Common objections are price, or lack of urgency or trust; create content that builds bridges between your target audience and product or service.

Launch webinars that are focused on these topics and create opportunities for real time conversations with your leads and prospects. You’ll not only learn more about your audience, but they’ll hear directly from your team about value statements along with rebuttals to potential objections for a more streamlined sales process.

When it comes to converting prospects (and many other marketing initiatives) content is king. Invest in blogs and long form content in the short term, and while you won't’ see overnight success, over time you’ll start to see your organic traffic and conversion rates grow.

How To Convert More Customers With Content Creation & SEO

Inbound Marketing has been a hot topic in the marketing industry for some time now.  But what exactly is Inbound Marketing? And how can you use it to improve your marketing strategy and generate qualified prospects for your business?

There's a lot of noise out there about what Inbound Marketing is, and how it can help to improve your business. But it's hard to separate fact from fiction, and to know where to begin if you're stuck in the middle of a creative block. In this blog we look at how you can make the most of bringing inbound marketing tactics into your business, and how it can benefit you.

Inbound marketing is a practice focused on attracting customers to a business and building relationships. It’s a strategy that leverages the 

, content, and social media to attract potential customers to your site, blog, or social networks. The end goal of inbound marketing is to make it easy for potential customers in your target markets to find you, engage with you, and be sold to.

Marketing segmentation will work wonders here.  Don’t try to be all things to all people; segment your messaging and marketing approach based on the users who get the most out of your product or service. Create specific messaging to answer hesitations or objections proactively.  Target users with messaging that answers pain points they experience on a regular basis and prove that you can be a solution to their problems.

Content marketing is a pivotal part of inbound marketing, and content marketing is a way to generate leads and sales by publishing valuable, relevant, and consistent content on your website.

Gated content campaigns, thought leadership webinars and retargeting social media campaigns are all great ways of catering your content and messaging to the audiences you want to attract.  Focus on answering pain points that users or potential customers face rather than your product details.  Meet them where they are to bridge the gap between their challenges and your product.

Historically, companies and brands would use outbound marketing tactics to reach out to their target demographic; this can take the form of trade shows, event marketing, email blasts, or cold calling.  While outbound marketing tactics may get you some visibility or success, it’s far more costly than inbound marketing tactics and more difficult to track from a ROI perspective.  When inbound marketing is done right, it should create efficiencies for both your sales and marketing teams and be a more efficient use of your marketing budget.

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