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Guest posting as a link building SEO tactic has been around for many years. Over time as Google has changed how they use links to evaluate content or cracked down on link spam, the practice has become a topic of debate in the digital marketing industry. And with Google’s July 2021 update focused specifically on 

, you may be tempted to give up on creating guest content altogether.

However, using guest blogging is still an effective SEO strategy. Below we dive into how to use SEO content to improve how you approach it, as well as how to do it correctly.

When you approach writing a guest post for another website, approach it just like you would your own articles. Basic SEO blog writing fundamentals like the ones found in 

 from Search Engine Journal always apply, whether you’re writing for your own blog or someone else’s. The following tips are examples of Google search optimization best practices for creating blog content.

 – One to two are enough, but don’t keyword stuff your guest blogs. Use natural variations, and related keywords will help prevent that from happening. Plus, it will make your guest blogs more engaging for readers.

 – They help search engine web crawlers like the ones used by Google understand your blog post. They also make your articles easier to digest for readers. Furthermore, chunking your guest content into snackable sections also makes it convenient for repurposing by the website owner.

 – Meta descriptions are the short summaries you see under the title link to a search result. They’re usually between one and three sentences. You also want to include your main keyword or keywords in your meta descriptions.

 – Alt text is used to describe images in your blogs. It’s another tool that helps web crawlers and it makes your posts accessible to people who are visually impaired. You shouldn’t keyword stuff your alt image text, but it’s ok to include a keyword in your alt image descriptions if it’s natural to do so.

 – You should link to other high-authority websites, However, it’s vital you make the anchor text for your links SEO-friendly. 

 on anchor text from the SEO experts at Moz recommends that it’s:

Not keyword dense – meaning no keywords to very few keywords

According to SEMrush’s Melissa Fach on guest blogs and SEO, Google has been trying to get content creators and SEO professionals 

 so much on link building and keyword optimization for nearly a decade. Instead, they want to emphasize web content in search results that match their mission to provide high quality, useful, accurate and informative content that matches searcher intent.

 from Panda to Bidirectional Encoder Representations from Transformers(BERT) and others have had the goal of weeding out thin content from the search engine results pages (SERPs) or improving their search engine’s understanding of context and search query intent.

 – Look at your SEO guest blogging strategy from Google’s stated mission and focus on searcher intent. Focus on creating guest content that answers search queries, answers common customer questions, addresses pain points or solves a widespread problem. Put yourself in your target customers’ shoes when you write articles for yourself or other websites.

In 2015, Google released the first version of their Search Quality Evaluator Guidelines, and in 2020 they published the 

. The purpose of the guide is to help Google’s Search Quality Raters clear requirements for evaluating search engine and search result quality. Google uses people as evaluators as part of its stated mission to provide useful, relevant and informative content in its search results. There are two main factors in every version of the publication that you need to pay attention to when you’re approaching SEO and guest blogging.

E-A-T – Expertise, Authoritativeness, Trustworthiness

 is a content standard Google uses to help them provide high-quality pages in their search results. They want to provide their users with content written by subject matter experts that their readers can trust. In terms of guest blog posts consider the topic of the website or blog as well as the area of expertise it covers.

 is a content standard Google uses to evaluate if a page’s content might adversely affect a user’s “happiness, health, financial stability or safety.” They apply this standard to topics such as health and safety, finance, news, the law and government, shopping and groups of people. When you approach providing guest content, you need to evaluate the topic and the website to help you decide who should write the copy. Can you write it or do you need to hire or interview an expert or experts to help you create it?

We could write an entire article on how to go about finding and choosing online publications and blogs to pitch guest content to. Briefly, stick to websites in your or your clients’ niche. Bear in mind that larger publications might be tougher and might not accept guest content submissions. They also usually have specific content goals and campaigns planned out months in advance.

Once you have identified the sites you want to contact about guest blogging, do your own research in the following areas:

 – It’s your job to search for a blog’s guest posting guidelines and follow them. If a site doesn’t have any posted guidelines and you can’t ask them in advance, look at about three to five blog articles to get an idea of formatting, length and image requirements.

Don’t rely on the online publication for topics

 – Use the same SEO tools and tactics you employ when you approach topic research for your own blog. Look at the sites’ blogs you want to target and find content and topic gaps between them and their competitors. Companies like SEMrush and Ahrefs have tools to help you find topics and keywords, including to perform competitive analysis.

– If possible, try to choose topics that remain relevant over time. It’s ok if some things change, including statistics, procedures, laws or trends. Once your guest article gets published, continue to track it and inform the publisher via email whenever you notice any potential updates they might want to add.

Over time how Google and online publications in general approach guest posting has changed. Well-known sites in your industry that used to seek out guest content may have stopped accepting submissions, including via email outreach. And Google often alters their guidelines for how to use links in guest articles. Pay attention to their announcements.

Beyond staying on top of Google’s changes and improvements to how they index and display content in their SERPS, there are some practices that will harm your SEO rather than help it. To help you avoid any mistakes, don’t fall into any of the following guest posting bad habits:

– Don’t use form email templates to pitch guest posting to webmasters, blog editors and company SEO or marketing teams. Your email will usually be ignored or reported as spam, and you’re doing no favors for yourself or your brand’s reputation. Instead, focus on building real relationships with editors and on personal communication with them.

– Link building schemes, exchanging backlinks and purchasing links are all things you should not be doing as part of your guest content SEO strategy. Over the years, Google has gotten very effective at rooting out this kind of content and their most recent core algorithm update at the end of July 2021 was designed to help eliminate link spamming. You can find out more about 

, and for more information on Google linking best practices, see 

Don’t ignore publication website quality

 – Don’t pitch a guest post to a website just because it’s in your niche or related to a client’s area of expertise. Analyze the quality of the site and don’t submit blog articles to them if you discover issues such as bad reviews, poor content quality that either doesn’t cover topics or contains lots of errors in grammar and spelling, uses keyword stuffing, or has deceptive design elements and a poor user experience.

Despite Google’s ever-changing guidelines, including on how they look at links, guest blogging is still an effective aspect of any SEO strategy. Educating yourself in how to research and approach online publications, staying abreast of Google updates and announcements and using the same SEO fundamentals you employ on your own website will ultimately help your guest blog efforts to succeed.

The Importance of SEO Content in Guest Posting

If you’ve ever tackled an article or blog post, you’ve undoubtedly experienced writer’s block. It can be triggered by fear over how your writing will be perceived by others or whether or not it will meet your own expectations, or your business goals. Writer's block is a condition that every marketer has suffered from at some point in time. While it manifests in different ways for everyone, the root cause is often the same - lack of inspiration or self-doubt.

In the early days, an idea for an article or blog post strikes you and you feel motivated to write. However, when your deadline approaches, you realize you’ve written and rewritten and deleted and re-written and still haven’t gotten anywhere. Writer’s block can be frustrating and create even bigger challenges in hitting your deadlines and metrics for marketing. Let’s talk more about how to help you get over your writer’s block when it arises.

Writer’s block is a real issue for content creators. It’s a problem that can have a disastrous impact on your business if it isn’t proactively addressed.  Every day, hundreds of pieces of content are added to the internet and it’s getting increasingly difficult for businesses to stand out from their competition.

Ranking higher on search engines, gaining more leads to convert to customers and keeping your product or service top of mind for your customers can be a challenge if your team isn’t able to regularly produce and launch quality content.

Here are a few ways you can solve for writer’s block:

When your second latte of the day doesn’t get creativity flowing, get some fresh air.  Henry David Thoreau famously said, “I took a walk in the woods and came out taller than the trees.”  Take a walk around the block or just take a few moments to sit outside and clear your mind.  

Move away from the screen and get creative with visualizing your content approach.  Take a step back and put pen to paper (or marker to whiteboard) to map out your goals, intent and audience for your content.  From there, you can start to craft small pieces like a headline, or a topic that you know is important to your customers.

Many writers are famous for specific routines or processes that they follow to provoke inspiration.  Others follow different schools of thought regarding working, like the 

, which has historically been used for studying, but is more recently being adopted as a method for working hours.

Looking for a more permanent fix? With the rise of AI copywriting, some individuals fear that humans will be replaced by machines. While some may fear the loss of human connection with their audience, this is not the case. Instead, AI helps the humans it works with to be more creative while doing less of the work; freeing your team up to spend time where it’s most needed.

Copysmith is a powerful AI solution that empowers teams to scale marketing and drive growth through copy. If you’re looking for a way to increase traffic and get more leads, we’re here to help.

with our free trial today, we’d love to hear what you think. Don’t forget to check out tutorials for our other templates

How to Cope When Writer's Block Hits

The last decade has been a defining period in how big corporations, as well as small businesses, view content marketing. Today, all businesses, big and small, are allocating a part of their marketing spends on content marketing to enjoy better SEO rankings and gain more social media visibility. 

is a huge deal, and it is all set to become even bigger this year. While experts expect a growth of 

 in marketing spends, most marketers are planning to increase their content marketing

professional out there claims to be an expert. The competition is immense. It is very easy to drown in the sea of millions of content marketing experts and very, very difficult to stand out in the crowd.

One quick Google search will let you know what I’m talking about. 

professionals are more driven than ever to devise creative strategies to surpass their competition and make a mark in the overpopulated

and a whole lot of ingenuity, you can stand out as a content marketing expert too. Here are a few ways you can stand out:

The first and foremost (also the most sensible) thing to do when setting out on your 

 journey is to figure out a way to differentiate your services from the rest. Experiment with various 

tand where your strengths lie. Work on making that your niche.

strategy. But if you can deliver something your competitors cannot, you’ve struck gold. It could be anything from specific 

This, however, is easier said than done. It can be a while before you discover your niche and even longer to establish your credibility. But once you do find your differentiating factor, hold on to it and build your

is a dynamic field, one that is constantly transforming. It is also filled to the brim. To stand out, you must tap into the pool of your ingenuity and come up with innovative, never-before-used solutions to hack business growth via 

techniques, give them a creative spin. Look for various angles to work on a topic and develop content that brings value to the readers.

If you are jumping to social media only when you want to promote new content on your website, you are not utilizi

To remain active on your social media handles and drive engagement, you will have to develop strategies that are focused on creating specific content for social media. And since these platforms are heavily reliant on visual content, investing your time and resources in creating visually impactful content for social media can serve your interests well.

, less is not more, and consistency is the key. Be consistent in creating and publishing content. Diversify your portfolio and make your presence felt on various 

But given how difficult it is to create high-quality pieces of content, being consistent can be quite the challe

nge. It will need you to be on your toes, constantly seeking out various resources and putting in those extra hours of hard work day after day. Trust us, in the end, when the results are out, and your strategies are proven to be effective, it will all be worth it.

When we say that you must create more content, we don’t mean that you do it at the cost of quality. If you 

expert, your mantra should always be ‘quality over quantity’.

For example, let’s say you manage to increase your 

budget, and now you can afford to create more content. The new content you are creating is, say, five times more than what your competitor produces in a week, but it is mediocre at best. Who do you think is going to enjoy better results? Well, it won’t be you.

While it is important to gain and maintain momentum to succeed in the 

space, it is also equally important to give people high-quality content that they enjoy. Prioritizing quality over quantity will ensure a loyal user base. Depending on the resources at your disposal, you can start by bringing better writers on board and spending more man-hours on performing thorough research on the given topics. You can also hire graphic designers and photographers to up the visual aspect of your 

, smartphones are owned by at least 48.33% of the current world population, meaning there are roughly 3.8 billion smartphone users around the world! Given how important smartphones have become in our day-to-day lives, these statistics are likely to enjoy a sharp upward trajectory in the coming years.

expert, if you are overlooking the growing usage of smart handheld devices and no

t optimizing your content accordingly, you are missing out on a lot.

However, optimizing your content for mobile devices goes beyond making your web pages compatible with mobile devices. It is also important to establish an understanding of the kind of content that people are searching for on their phones. While these users majorly access social media on their mobiles, quick impulse Google searches are also mostly performed on these devices.

Your best bet, in this situation, is to segregate your content and create specific content for mobile users. Device a strategy that takes customer journeys into a

ccount and addresses the immediate needs and queries to maximize your ROI on mobile 

stantly evolving. Every day there are new trends that you can benefit from, and new challenges that you are likely to face. The only way to ensure you don’t break is by becoming flexible and able to adapt to your new surroundings swiftly.

Yes, you spent a lot of time creating a fool-

rategy, but if in the wake of an unexpected change, your strategy is rendered useless, don’t shy away from trying out new tactics.

xplore more ‘unconventional’ content types, expand and establish your presence on various 

 and do your best to address the shifts in content consumption. The only sure-shot way to hack enviable growth in the 

arena is a willingness to change with time. It will not only ensure exponential growth for your 

As with everything else, to build a thriving career

and establish your expertise in this field, it is important to adopt a targeted approach. As you continue to operate in this dynamic space with new ideas and creative strategies, you must keep an eye on the bigger picture, on the goals that you wish to achieve. And if you are not committed to putting in the effort and making 

Remain open to learning, unlearning, and relearning t

as many times as you need to. You are in it for the long haul. Put in the hard work and strive to be better at creating content. Stay updated with the latest in the world of blogging and use this knowledge to improve your 

strategies. If the world has moved on to better blogging technologies while you are still using outdated blogging platforms, you will find yourself lagging before long.

Remember, if you are in it to win it, you should be willing to diversify your content-creation strategies and experiment with various content types that can complement your 

perfect recipe for success in the world of 

 for every business are different. Everything is variable – right from buyer personas to targeted geographics. Moreover, even your definition of effective and successful may vary from that of your competition.

Therefore, you must have clarity of thought when creating specific strategies that are suitable for your business. And as long as you are prepared to put in the work to expand your reach and hold the dwindling attention span of your readers, you stand a chance to stand out from the crowd of 

How to Stand Out in an Overpopulated World of Content Marketing Experts

Back in the day, marketing and technology lived in two separate worlds. And while they’ve always been connected, each side mostly kept to its own school of thought. But now, technology is being integrated into marketing strategies more than ever before. And why not? The two are moving closer to each other, becoming more compatible and complimentary.

When it comes to the introduction of AI into marketing strategy, the biggest challenge marketers face is that the number of tools available to them is overwhelming, making it difficult to know where to start. When really, the answer is simple; marketers and Artificial Intelligence (AI) experts have a very important reason to work together: streamlining and augmenting the process of human creativity. That’s right — AI isn’t created to replace human intelligence, but rather be a much needed starting point and continued sounding board to iterate.

Artificial intelligence is changing the marketing game faster than you may realize. While the concept of AI is not new, with computer intelligence being applied to data processing since the 1950s, recent innovations have made it possible for businesses to take advantage of AI in ways previously deemed impossible.  Let's dive into the reasons why AI will continue to be prevalent in the world of content marketing in the years to come.

Content management systems are traditionally defined as website platforms or marketing automation systems. But the next wave of content creation is powered by artificial intelligence. AI copywriting is the next phase in content management.

Brainstorming that used to take hours can be done in a matter of minutes with platforms like Copysmith.  And with integrations with key marketing platforms such as 

 and more launching each week, our goal is to help marketing teams cut down the time spent on both creating content and launching it to your intended audience.

Our CEO, Shegun Otulana, said it best, “We are excited to be at the forefront of the next revolution in technology and the ability for Artificial Intelligence to augment human creativity and significantly increase productivity.”

Our goal is to support the creative industry in the form of AI as a constant partner.  A solid support system that is always there to help your team push through writer’s block, burn out or lack of inspiration; or to simply collaborate on your existing content to improve its performance, and your bottom line.

When it comes to content, collaboration is key.  Whether it’s with your own internal teammates, other teams within your organization or your clients, collaboration and feedback is a natural part of the content generation process.

We at Copysmith have revolutionized the content creation process with our 

; specifically built for the purpose of collaborating.  Share folders, projects and workspaces with your team; and you can even give access to your customers to review messaging for a more streamlined feedback loop.


All in all, we’re excited to see how the collaboration between AI and marketing will grow in the coming months and years.  And Copysmith will be here to support you and your marketing team along the way.

How Artificial Intelligence Enhances Marketing Collaboration 

, you can now generate and launch Google ad campaigns in record time. What used to take hours, can be done in a matter of minutes with our Google Ads integration! 

Whether you need to launch A/B tests, promote a new product or just need to change up your current messaging a bit, Copysmith has you covered. 

To get started, simply add Google Ads as one of your integrations directly in Copysmith. From there, Copysmith takes over. Use the widget to select the campaign you want to create ads for and just like magic, instantly launch fresh ad copy to your campaigns. For how to set it up in your account, check out 

Launch new ad groups directly from Copysmith, at the click of a button

Minimize time spent switching between Copysmith and Google Ads

Create even more opportunities for A/B testing headlines and ad copy to increase overall campaign performance

This exciting feature is available to all users for a limited time - 

Google Ads is now integrated with Copysmith!

 to add another layer of SEO enrichment features in Copysmith content generations.

With just one click, gain access to valuable SEO data, not only on what keywords you should use, but how frequently those words should appear in your content to improve search ranking.  Instantly generate main keywords and topics with an associated score for recommended keyword frequency for long-form content.

If that wasn’t enough, we also threw in blog topic scoring. Gain insight directly from search engine data about your blog topics and how to best optimize to rank higher and gain more traffic than ever. 


With this new integration in Copysmith, and powered by 

Provide an added layer of SEO optimization across all templates

Seamlessly toggle through files to compare keywords between topics

View SEO optimization results attached to your content files, and they only improve with time!

 to learn how to use this exciting new feature!

This is available for a limited time to all users, 

Better SEO driven content - powered by Frase

Hey eCommerce Managers - struggling with too many products and too little time? We get it. That’s exactly why we created a 

Copysmith has already shown users how creating product descriptions by hand is a way of the past, but now you can directly integrate your Shopify store for the effort of saving you time and hassle. Minimize time wasted on clicking back and forth between Copysmith and Shopify and automatically update product descriptions in real-time from your workspace.

Use your Shopify API key to directly connect your Copysmith account to your eCommerce store. Once integrated, all of your individual products will appear in your Copysmith workspace for even more streamlined product description generation.

With this integration, your product data is automatically synced to your Copysmith workspace, all you need to do is input product characteristics, branded keywords and keywords to avoid and 

A range of product descriptions are generated per usual, but we’ve added a direct export function to Shopify that automatically updates your product descriptions at the click of a button.  And just like that, your product descriptions are instantly updated and published on Shopify!

Easily toggle between individual products and the full product library to create cohesion in your messaging. What are you waiting for?  

Connect your Shopify store with Copysmith!

With a strong desire for more excellent content and an increasing demand for efficient writing, it's challenging to write powerful, high-quality copy.

Here are some sure-fire copywriting pieces of advice that work:


1. Make your content as simple as possible.

Trying to simplify your material doesn't have to mean getting rid of the technical jargon.

It involves making your information as simple and clear as necessary. This helps your audience understand your proposal and perks right away.

Every one of the finest copywriters and advertisers understands the importance of research. The Father of Advertising, David Ogilvy, advised loading your consciousness with knowledge so that you have lots of material to engage with.

The more knowledge you have, the more options you have to choose from.

Another copywriting tip is to create intrigue. Use it whenever you don't know what to compose ahead or how to improve your manuscript. “Speak the truth, but make it interesting,” David Ogilvy once said. You can't bore folks into purchasing your goods, you know. You could only persuade them to buy it.”

So, how can you make your text more exciting and interesting?

Make it readable and pleasant to the eye.

Use your unique voice or one-of-a-kind selling proposal to your advantage.

4. Provide your viewers exactly what they're looking for.

Gary Halbert, a copywriter, shares a story on the best benefits a restaurant may have. It didn't have nice cuisine, reasonable prices, or a convenient location. The hungry audience is the secret to any restaurant's success. You begin with a bunch of people who have expressed a desire to eat, and then you fulfill that want.

You could only fuel and direct desire; you can't create it. Great content writing provides your viewers exactly what they're looking for.

We want to play with words as writers and content marketers. This is sometimes acceptable. But, in most cases, to be clear and concise will pay off more than being clever.

Gary Bencivenga, a million-dollar copywriter, put it this way. Effective copywriting isn't clever wordsmithing; it's salesmanship in print. The more self-effacing and inconspicuous your selling ability is, the more successful you will be. Copywriters who flaunt their abilities are like fishermen who expose the hook.

Effective writers know when and how to bend the rules of perfect grammar, syntax, and mechanics. This may seem counterintuitive. You should speak to your customer in terms they can comprehend.  It is often more valuable than composing things by the book.

7. Anything you write should have a purpose.

With the rise of content marketing, many marketers are creating content. Having a vast content library can be quite beneficial. But only if every item serves a purpose and fits into the larger strategy.

“In the current business world, it is pointless to be a brilliant, unique thinker. Unless you can market what you establish,” David Ogilvy observed. On its own, clever, smart content isn't going to help you. First, make sure your content attracts your viewers, generates trust, and promotes sales.

When you're stuck writing, the problem isn't always a lack of creativity or expressions. The problem is with the lack of time to dedicate to the task. If you're experiencing problems, Eugene Schwartz's copywriting tip and productivity hack might help.

Shut the door and switch off your cellphone first. Emails and social media should be closed or signed out. Remove as many interruptions as you can.

After that, take a seat and set a time limit of 33 minutes. The only option you can do with that half an hour is to ponder about it and start working on your writing assignment.

Take a 10-minute break after the alarm goes off and then repeat.

Schwartz was one of the highest-paid copywriters in the 1950s and 1960s. Thanks to this system, he was able to write for about 3 hours a day, 5 days a week.

Don't be scared to attempt anything fresh and unique because it might just succeed. Find and build relationships with dissenters, nonconformists, and rebels in your field. This will enable you to see what brilliant ideas may emerge. Let your subconscious build links between concepts by unplugging your logical thought process. That's when you'll have the most creative content and copywriting concepts.

Lampropoulos saw a specific copywriting project early in his career as his opportunity to get into the major leagues, so he went all out. He worked every single feeling the reader would have while stuffing it with evidence pieces, testimonies, and price explanations. It was one of his greatest successful direct-mail campaigns with 4 years of mailing.

The key to using emotions in your content is to think about what your prospect's innermost want is right now. You can draw to a variety of emotions, but the major driving emotions are the strongest. The deepest emotions unaffected by logical thinking are:

One of the most basic copywriting rules is to avoid using adverbs and adjectives to make a good word better. Find the most appropriate word to express the idea, emotion, or images. It strengthens your writing and makes you, the author, more invisible. This allows the reader to better feel, perceive, and comprehend what you're trying to say.

Active speech is simpler to comprehend and expresses your message easier and quicker than passive voice. It is stronger and generally shorter. Passive voice makes you appear weak, reactive, or as if you're being controlled. In comparison, aggressive voice asserts control.

Many authors keep their most powerful points for last when it should be the opposite. Because more people read the opening of your message than the end, presenting your best choice upfront is more compelling. The greatest strength can attract more attention than weaker aspects, so it's a good place to start.

Resume writers and school administrators recommend adding specific statistics in your CV. That’s because they rapidly show your skills and experience. This copywriting strategy applies to almost anything you create. It strengthens your copy by drawing attention to yourself. It makes you seem much more trustworthy and unique, too. “Because so much advertising is imprecise and general,” says Bob Bly. “being particular in your content sets it apart from other commercials and increases attention.”

When you back up your claims with solid evidence, you'll come out as more assured and trustworthy. This convinces skeptic viewers that you understand what you're talking about. Statistics and figures, methods, testimonials, case studies, and success stories are only a few copywriting strategies to back up your assertions.

By using the tips above, you will be ready to write your content with confidence in no time.

. I regularly write about Hosting, Web servers and WordPress. I have more than 9 years industry experience.

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