6 Best Product Description Writing Software

6 Best Product Description Writing Software

AI Copywriting Tools Comparison

Writing product descriptions for all of your products is challenging and time-consuming, to say the least.

As a product description writer, you must:

• Have a deep understanding of the product’s features and benefits
• Generate a product description that drives the intended result (sales) 
• Communicate the value to the reader accurately and succinctly
• Format the content to meet the specifications of different eCommerce stores and optimize for search engines

So, if you’re generating multiple product descriptions for your Amazon, Shopify, eBay, or Etsy storefronts, it will take time to write them by hand and launch them on time, hence resulting in lost sales.

To avoid this and enhance your return on marketing investment, you need product description writing software.

With this, you can automate the process of generating product descriptions for your eCommerce store.

In this post, we’ll share what to consider before choosing a product description writing software. We’ll also analyze the six best product description generators, their core features, pros, and cons. 

Update: Copysmith has launched Describely, a new e-Commerce dedicated AI powered product content creation platform. Describely is our new platform built to help eCommerce storefront owners generate product descriptions at scale. Sign up for a free trial to start writing product descriptions for free. No credit card required.

Four Things to Consider Before Choosing a Product Description Writing Software

A good product description explains what a product is, its core features, and why the reader should buy it.

So, every product description writing software should do this effortlessly in less time. Aside from this, there are other features that you should look out for when choosing a content writing software to generate product descriptions for your eCommerce store.

Below are some of them.

Product description writing templates

Product description writing templates are AI pre-made templates for generating product descriptions automatically.

With these templates, you’ll no longer generate product descriptions from scratch again. Instead, they guide you through the process of creating product descriptions for your eCommerce store.

An AI copywriting tool can be referred to as a product description writing software if it has these templates.

Bulk import and export

If you own an eCommerce store, you’d most likely have many products in your product listing.

A product description writing software should make it easy to upload a long list of products, generate their descriptions automatically, and export them at once.

Integrations

A good product description writing software should integrate with relevant eCommerce software and apps. 

For example, if you own an eCommerce store on Amazon, it’d be easier if you could upload your generated product descriptions automatically to your storefront rather than doing so manually.

Plagiarism checker

If you hope to convince your storefront visitors and rank high on Google, you must avoid plagiarising content.

So, a product description writing tool should have a built-in plagiarism checker or integrate with one.

That way, you can avoid any legal issues that may arise from using plagiarized content unknowingly.

Which Is The Best Product Description Writing Software For eCommerce Teams

Now that you know the things to consider let’s review the best product description writing software in the market, one after the other.

1. Copysmith: The Overall Best Product Description Writing Software

Copysmith is an AI-powered copywriting platform built for eCommerce storefront owners and large marketing teams.

Aside from being an excellent tool for overcoming writer’s block and combating burnout, it’s also helpful in generating content at scale.

Let’s review Copysmith against the must-have features of a product description writing software outlined earlier to see why we call it the best tool in this category.

Product description writing templates

Copysmith has numerous product description writing templates for specific use cases.

This includes:

• Amazon product description
• Instagram product description
• eBay product description
• Etsy product description
• Flipkart product description
• Product reviews reply
• Sales email generator

If you want to generate a generic product description, there is a template for that.

We built these templates to help you generate product descriptions that conform to the standard of each eCommerce store, such as word count and content form.

For instance, if you want to generate a product description for your Amazon store, you can use our platform’s Amazon product description template.

Below is an example of an Amazon product description generated by Copysmith:

Let’s compare this to the eBay product description:

As you can see, the content format is different. That’s because both eCommerce stores have different requirements for writing product descriptions.

So, the templates help to generate product descriptions that meet the standard requirements of the stores where you list your products.

Bulk import and export

Copysmith allows you to generate multiple product descriptions automatically.

All you need to do is to upload a list of products in a CSV file, and the platform will generate the product descriptions and export them simultaneously. 

Below is an example:

Integrations

Copysmith integrates with third-party apps like Frase, Shopify, Microsoft Word, Google Docs, WooCommerce, and Zapier.

These integrations help you to upload your product descriptions directly to your eCommerce stores. 

For example, with the Frase integration, you can conduct topic research to generate SEO-driven product descriptions directly from the Copysmith platform.

Plagiarism checker

Copysmith integrates with Turnitin, a leading plagiarism checker. 

With this, you can generate and use unique product descriptions for your eCommerce store.

Other features

Other features that make Copysmith the best product description writing software include:

• It allows you to add your brand voice and tone to the generated content.
• It has a built-in grammar checker powered by Grammarly.
• It has a workflow for generating a new copy, a revised copy, and an optimized copy.
• It has numerous templates for generating product descriptions that fit your needs.
• It supports multiple languages.

Pros

• It has a great user interface.
• It supports bulk content generation and export.
• It integrates with third-party tools.
• It has a built-in plagiarism checker and a grammar checker.
• It supports multiple languages.
• It has a flexible pricing plan for any business size.

Cons

• The Turnitin plagiarism checker may not be available in all plans.
• It has no mobile app for on-the-go use.

Pricing

Copysmith has a 7-day free trial. Its pricing plan is as follows:

• Starter Plan: $19/month
• Professional Plan: $59/month
• Teams Plan: Custom pricing

Try Copysmith for free

Sign up for Copysmith free trial to start generating your product descriptions at scale.

2. Describely: The Best Product Description Writing Software for eCommerce Storefronts

Describely is another best product description writing software.

Unlike Copysmith, which supports all content types, Describely is built specifically for generating product descriptions for eCommerce stores. 

So, if you need a dedicated product description writing software, Describely is your best option.

Let’s review this tool against the must-have features of a product description writing software outlined earlier.

Product description writing templates

Describely has numerous templates for generating product descriptions.

Each template is for specific eCommerce use cases like:

• Amazon product description
• Instagram product description
• eBay product description
• Etsy product description
• Flipkart product description
• Sales email generator

Each template guides you through the process of generating product descriptions for each eCommerce store.

Bulk import and export

Like Copysmith, Describely allows you to upload multiple products in a CSV file, generate their product descriptions automatically, and export them all simultaneously.

Integrations

Describely integrates with popular eCommerce platforms like Shopify, WooCommerce, and Amazon.

For example, with the Shopify integration, you can upload your generated product descriptions automatically to your storefront.

Plagiarism checker

Describely integrates with Turnitin plagiarism checker. 

This helps to ensure that your product descriptions are unique and free from plagiarism.

Other features

Other features that make Describely the best product description writing software include:

• It allows you to add your brand voice and tone to the generated content.
• It has a built-in grammar checker powered by Grammarly.
• It supports multiple languages.

Pros

• It has a great user interface.
• It supports bulk content generation and export.
• It integrates with eCommerce platforms like Shopify and WooCommerce.
• It has a built-in plagiarism checker and a grammar checker.
• It supports multiple languages.
• It has a flexible pricing plan for any business size.

Cons

• It is focused only on generating product descriptions.
• It has no mobile app for on-the-go use.

Pricing

Describely has a 7-day free trial. Its pricing plan is as follows:

• Starter Plan: $19/month
• Professional Plan: $59/month
• Teams Plan: Custom pricing

Try Describely for free

Sign up for Describely free trial to start generating your product descriptions at scale.

3. Jasper: The Best Product Description Writing Software for Content Marketers

Jasper is an AI-powered copywriting platform for content marketers.

Unlike Copysmith and Describely, which are built for eCommerce use cases, Jasper is focused on generating copy for multiple marketing channels.

So, if you’re looking for a product description writing software that supports all content types for your eCommerce business, Jasper is your best option.

Below is a quick review of Jasper against the must-have features of a product description writing software.

Product description writing templates

Jasper has templates for generating product descriptions.

But unlike Copysmith and Describely, which are focused on eCommerce use cases, Jasper supports multiple marketing channels like:

• Blog post
• Email
• Social media
• Product reviews

Bulk import and export

Jasper doesn’t support bulk import and export of product descriptions.

Integrations

Jasper integrates with tools like Frase and SurferSEO to generate SEO-driven product descriptions.

Plagiarism checker

Jasper integrates with Copyscape plagiarism checker.

With this, you can generate and use unique product descriptions for your eCommerce store.

Other features

Other features that make Jasper the best product description writing software include:

• It has a built-in grammar checker powered by Grammarly.
• It supports multiple languages.

Pros

• It supports all content types for marketing channels.
• It integrates with third-party tools like Frase and SurferSEO.
• It has a built-in plagiarism checker and a grammar checker.
• It supports multiple languages.
• It has a flexible pricing plan for any business size.

Cons

• It doesn’t support bulk content generation and export.
• It has no mobile app for on-the-go use.

Pricing

Jasper has a 7-day free trial. Its pricing plan is as follows:

• Starter Plan: $19/month
• Professional Plan: $59/month
• Teams Plan: Custom pricing

Try Jasper for free

Sign up for Jasper free trial to start generating your product descriptions at scale.

4. Ink: The Best Free Product Description Writing Software

Ink is a free AI-powered product description writing software.

Unlike other tools on this list, Ink is free to use, which makes it the best option if you’re on a budget.

Here’s a quick review of Ink against the must-have features of a product description writing software.

Product description writing templates

Ink has templates for generating product descriptions.

Like other tools on this list, it guides you through the process of generating product descriptions for eCommerce use cases.

Bulk import and export

Ink doesn’t support bulk import and export of product descriptions.

Integrations

Ink doesn’t integrate with eCommerce platforms.

Plagiarism checker

Ink integrates with Copyscape plagiarism checker.

Other features

Other features that make Ink the best free product description writing software include:

• It allows you to add your brand voice and tone to the generated content.
• It has a built-in grammar checker powered by Grammarly.
• It supports multiple languages.

Pros

• It is free to use.
• It has a built-in plagiarism checker and a grammar checker.
• It supports multiple languages.

Cons

• It doesn’t support bulk content generation and export.
• It has no mobile app for on-the-go use.
• It doesn’t integrate with eCommerce platforms.

Pricing

Ink is free to use.

Try Ink for free

Sign up for Ink free trial to start generating your product descriptions at scale.

5. Writesonic: The Best Product Description Writing Software for Bloggers

Writesonic is an AI-powered product description writing software for bloggers.

Unlike other tools on this list, Writesonic is built specifically for generating product descriptions for blog posts.

Below is a quick review of Writesonic against the must-have features of a product description writing software.

Product description writing templates

Writesonic has templates for generating product descriptions.

But unlike other tools on this list, it guides you through the process of generating product descriptions for blog posts.

Bulk import and export

Writesonic doesn’t support bulk import and export of product descriptions.

Integrations

Writesonic integrates with popular content marketing platforms like WordPress and Medium.

With the WordPress integration, you can upload your generated product descriptions automatically to your blog.

Plagiarism checker

Writesonic integrates with Copyscape plagiarism checker.

With this, you can generate and use unique product descriptions for your blog posts.

Other features

Other features that make Writesonic the best product description writing software include:

• It allows you to add your brand voice and tone to the generated content.
• It has a built-in grammar checker powered by Grammarly.
• It supports multiple languages.

Pros

• It integrates with content marketing platforms like WordPress and Medium.
• It has a built-in plagiarism checker and a grammar checker.
• It supports multiple languages.
• It has a flexible pricing plan for any business size.

Cons

• It doesn’t support bulk content generation and export.
• It has no mobile app for on-the-go use.

Pricing

Writesonic has a 7-day free trial. Its pricing plan is as follows:

• Starter Plan: $19/month
• Professional Plan: $59/month
• Teams Plan: Custom pricing

Try Writesonic for free

Sign up for Writesonic free trial to start generating your product descriptions at scale.

6. Copy.ai: The Best Product Description Writing Software for Freelancers

Copy.ai is an AI-powered product description writing software for freelancers.

Unlike other tools on this list, Copy.ai is built specifically for generating product descriptions for freelance projects.

Below is a quick review of Copy.ai against the must-have features of a product description writing software.

Product description writing templates

Copy.ai has templates for generating product descriptions.

But unlike other tools on this list, it guides you through the process of generating product descriptions for freelance projects.

Bulk import and export

Copy.ai doesn’t support bulk import and export of product descriptions.

Integrations

Copy.ai doesn’t integrate with eCommerce platforms.

Plagiarism checker

Copy.ai integrates with Copyscape plagiarism checker.

Other features

Other features that make Copy.ai the best product description writing software include:

• It allows you to add your brand voice and tone to the generated content.
• It has a built-in grammar checker powered by Grammarly.
• It supports multiple languages.

Pros

• It is free to use.
• It has a built-in plagiarism checker and a grammar checker.
• It supports multiple languages.

Cons

• It doesn’t support bulk content generation and export.
• It has no mobile app for on-the-go use.
• It doesn’t integrate with eCommerce platforms.

Pricing

Copy.ai is free to use.

Try Copy.ai for free

Sign up for Copy.ai free trial to start generating your product descriptions at scale.