9 Best Website Content Writing Software To Help You Become a Better Marketer

AI Copywriting Tools Comparison

Every exceptional piece of website content goes through a series of stages, such as: 

  • Content ideation (This entails identifying the specific topics and keywords you want to write about)
  • Content outline (This includes creating content briefs and providing style guides to writers)
  • Content research (This involves reaching out to subject matter experts to share insights with you)
  • Content writing (This includes writing strong headlines, engaging introductions, error-free sentences, etc.)

Suppose you choose to do all these manually; you’ll take more time than necessary and most likely be left behind by your faster and smarter competitor. 

This is where website content writing software comes in.

They help you streamline your writing process and automate some or all of the content creation tasks so that you can focus on other important aspects of your business.

In this post, we will discuss the best website content writing software for marketers and creators.

Let’s begin.

Copysmith is our platform, and we built it for large marketing teams who need to create great content at scale. You can sign up for a 7-day free trial of Copysmith and start writing for free. No credit card required.

9 Best Website Content Writing Software for Your Marketing Needs

Irrespective of what you are looking to achieve, you’ll find the perfect website content writing software that caters to your needs in the list below.

Let’s analyze each of them, plus highlight their core features, pros, and cons.

1. Copysmith: The Overall Best Website Content Writing Software

Copysmith is an AI writing platform for creating marketing-related content. It generates both long-form and short-form content and serves mainly large marketing teams.

If you need a tool to help you overcome writer’s block, rank higher on search engines, and create content for you on-demand, this is the right one.

While it serves everyone who creates website content, you will benefit from using Copysmith the most if you are in any of the following categories:

  • eCommerce storefront owners
  • Agencies
  • Enterprise companies

To see how well it can help you write website content, let’s discuss some of its standout features.

Blog intro

Copysmith can help you write an engaging introduction for your blog post.

And since the introduction is the first main part of any content, it only makes sense that we show you how our platform can help you write an effective one. 

This also means getting over writer’s block if you don’t know how to get started with your blog post.

Here is an example of a blog post introduction we wrote using our platform:

writing blog post introduction Copysmith

All we did was insert the title of our article. The result is what you see on the left side of the screenshot.

It may also interest you to know that there are ten variations of results for every content you generate with our platform.

Product descriptions

If you own a storefront on any eCommerce platform or are in charge of writing product descriptions for one, Copysmith will be of great help to you. 

It writes bespoke product descriptions for different eCommerce platforms.

Its product description writing templates include:

  • Etsy product description
  • eBay product description
  • Amazon product description
  • Product review reply
  • Amazon product description
  • Product description

We understand that each eCommerce platform is unique, and writing content for them should not be a struggle, even if you aren’t a writer.

Suppose you deal in men’s shoes and want to sell them on Etsy. Instead of writing a generic product description and adjusting it to suit Etsy’s style, Copysmith can help you create one that’s tailor-made for Etsy.

Here is an example:

By looking at the sample above, you can see that you’ll have nearly nothing to add to the copy, which helps you move really fast. 

Bear in mind that there are at least ten versions of the copy you are seeing above that you can choose from.

Here is another example of a product description we wrote for a LED ring light to be sold on Amazon, using Copysmith’s Amazon product description template:

product desc2 result

We only inserted brief information about our product while it came up with something that tells our audience everything they need to know.

Writing product descriptions of this accuracy can take you from 15 minutes to one hour. But our platform wrote this in under one minute.

But that’s not all. Let’s take one more example. Here is a product description for a wireless router to be sold on eBay:

Content ideation output

Again, all we provided was barebone information, and it helped us generate a catchy product description.

Landing page

Landing page copy ideally contains essential information such as benefits, features, testimonials, CTAs, etc.

Writing and weaving these pieces of information together in a perfect order takes time.

With Copysmith, you can generate high-converting landing page copy that includes everything you should have on your website in minutes.

Let us show you an example of a landing page copy it wrote about our platform:

landing page copiy generate

As you can see, we provided it with a little bit of information, and it generated the copy on the right side of the screenshot above.

Blog outline

Outlines are essential for writing high-quality blog posts, especially if you lead a content team. However, they take some time to put together, which you could spend on other essential tasks as the Content Strategist or Head of Content.

This is another area where our platform can help you with.

With this, you no longer have to worry about creating blog outlines for your team members from scratch again.

Here is one example of a blog outline written by Copysmith:

For the example above, we wanted to create an outline for a blog post on how to build an online store.

All it took us was to write the title and description, and Copysmith generated a workable blog outline within minutes.

Blog Kickstarter

Block Kickstarter is a feature on our platform for generating an entire blog post from scratch. It takes your idea and fleshes it into an easy-to-read, digestible blog post.

How does this work? 

First, enter your blog post idea, as we did in the screenshot below. In our case, we wanted to write about how to write a blog post.

AI blog kickstarter 2

Once you do that, our platform will suggest several ideas you can work on.

copysmith idea generated display

For this example, it suggested some of the following content ideas:

  • How to write a blog post: 10 simple steps to get started
  • How to write a blog post: 10 tips for engaging readers
  • How to write a blog post: 10 tips for crafting engaging content

If you aren’t pleased with these suggestions, you can use the “Generate More” button to get more ideas.

Once you’ve chosen an idea to work on, you will be shown some outlines, like this:

blog idea ii

Many outlines are usually suggested, but you can generate more if you don’t like any of them.

After this, the next step is to edit your outline to suit what you need:

You can also generate more of these if you aren’t satisfied with the initial suggestions. Once you have done that, you are asked to select how you want the outline to appear, and if there is any removal or addition you’d like to make.

Once you are okay with this step, all you have to do next is generate the blog post.

Here is a sample first draft for the example above:

copysmith complete blog sample

As you can see, we’ve just created a full blog post in a couple of minutes.

While your competitor is going back and forth with ideation, writing an outline, and creating the first draft, you would have written and published many blog posts if you want to.

Content rewriter

Our content rewriter template will help you make your content better, paragraph by paragraph. 

Whether that’s an email, a landing page, or a blog post, you can use our platform for a rewrite.

Take a look at the example below. Even though the original paragraph we entered into the platform isn’t that bad, Copysmith’s version sounds better:

This is useful if you have outdated content you want to refresh before republishing it on your website.

Integrations 

One of the most prized perks of using Copysmith is its integrations. It integrates with many third-party tools and software that our target users already use and love.

Here is an overview of these integrations and why they are important.

Frase

Our integration with Frase helps our users optimize their content for better search ranking on Google. 

This works by suggesting secondary keywords that you can use in your content after inserting your primary keyword.

Below is an example of Frase working in Copysmith:

seo keyword

Typically, you’d generate your content in an AI writing tool and use either Frase or Surfer SEO to optimize it for better ranking. This integration changes that and brings the benefits of two apps into a single platform.

WooCommerce

woocommerce

For eCommerce storefront owners on WordPress, this integration is a big help. It lets you access Copysmith from your WordPress CMS and create content for your storefront.

This also means an opportunity to update content in real-time and create as many product descriptions as possible.

Google Docs 

google doc

If you are a lover of Google Docs, like most marketers, then you’d be happy to know that Copysmith integrates with Google Docs. This makes it possible to use the AI writing assistant whenever needed in Google Docs.

Whether that’s writing your introduction, getting content ideas, creating outlines, rewriting your content, etc., all can be done in Google Docs.

This makes your job easier and faster and saves you from spending mental energy switching between apps.

Now, you have seen some of the types of content Copysmith can help you generate and how it helps your workflow with its integrations.

The next question would be: are these generated content original? The next section will answer that.

Plagiarism checker

Copysmith comes with a built-in plagiarism checker. We understand that many users might be bothered about the originality of their content, so we made this part of the complete package of using our platform.

Our plagiarism checker is very easy to use and access. It’s at the top right corner of your workspace:

copysmith find workspace
Clicking on it will show you if your content has some plagiarized text, like this:
result found nofification

If your content is plagiarism-free, you’ll get a notification like this:

plagiarism-check

And that’s it. It is effortless to use and saves you from all worries about plagiarism.

Workflow and in-app collaboration

Another notable feature of Copysmith that will be of great interest to you is the workflow and in-app collaboration.

Most AI content creation tools support individual users. Hence, if you work in a large marketing team and want to share generated content with your team members, you’ll find it difficult to use.

On the other hand, our platform has an in-app collaboration feature that lets you bring your team together to the same virtual workspace.

To do this, all you have to do is send them an invite through their email address:

invite team member pop-up

Since a content team is usually diverse in the sense that you’ll need a content strategist, a writer, an editor, and so on, Copysmith allows you to assign everyone a role:

copysmith-collaborate-assign-roles-bl

But that’s not all. Bringing everyone onboard also enables you to keep tabs on your workflow. That way, you can quickly check who is working on a specific campaign and when last a task was worked on.

Here is what that workflow looks like:

table-row

As you can see, this eliminates the difficulty of communicating and working together as a team, which would have required you to use multiple apps like Trello, Slack, Google Docs, and so on.

Copysmith Pricing

Copysmith Pricing New

Copysmith has three pricing plans: Starter, Professional, and Enterprise.

The Starter plan costs $19/month. This gives you access to 50 credits, 20 plagiarism checks, and all templates.

The Professional plan increases your credit access to 400 and 100 plagiarism checks. This costs $59 per month.

It is worth noting that each one of these plans has a 7-day free trial that you can sign up for now.

The Enterprise plan comes with more exclusive features such as bulk content creation, content import and export, workflow and in-app collaboration, etc.

Book a demo with our team to learn more about this and see it in action. 

2. Semrush

Semrush is an SEO tool for conducting keyword research and optimizing Google Ad campaigns. 

Its use cases include competitor analysis, link building, and keyword research.

Here are some of its core features that are useful for website content writing.

SEMRush writing assistant

SEMRush writing assistant helps make your content better for ranking and readability.

It is helpful for topic research and can give you 100s of topic ideas to work on. It also makes your content more SEO friendly, improves readability and engagement, and helps you maintain a consistent tone of voice.

Keyword research

SEMRush keyword research tool lets you discover a number of information that can help you rank well on search engines.

It helps you:

  • Discover the organic and advertising value of any keyword
  • Find ways to outrank your competitors for their most profitable keywords
  • Discover keyword gaps and find newer opportunities to rank on Google 

Competitor analysis

SEMRush competitor analysis helps you find out the reach of your competitor’s online presence and their strategies.

This covers traffic research, organic research, advertising research, and a social media tracker.

These insights can help you arrive at a content marketing strategy to win your competitor or, at least, learn from what they are doing right.

SEMRush pricing

SEMRush pricing

SEMRush Pro plan costs $119.95/month. This gives you rank tracking, domain analytics, and backlink analytics access. 

The Guru plan costs $229.95 per month. It gives you everything in the Pro plan plus historical data, content marketing platform, and Google Data Studio integration.

The last plan costs $449.95 per month. This gives you everything in the previous plans, plus the Share of Voice metric and API access.

3. Grammarly

Grammarly is an AI writing assistant that helps make your content error-free. It proofreads your content in real-time, identifies common  errors, and suggests how to improve it.

Below are Grammarly’s top features.

Grammar and spelling checks

The most common use case for Grammarly is grammar and spelling checks. It shows you when you have committed grammatical and spelling errors and suggests corrections that you can implement immediately.

Punctuation, context, and structure check

Aside from the grammar and spelling checks, Grammarly also takes note of errors in punctuation, context, and structure check.

This gives you better alternatives that you can use to make your sentence clearer and better.

Plagiarism check

Grammarly premium plan also comes with a plagiarism checker. With this, you don’t need a separate tool to check your content for plagiarism.

Grammarly Pricing

grammarly pricing

Grammarly has a forever-free plan. This comes with limited features like spelling and grammar checks and checks punctuation and structure.

Then it has a premium plan whose features include tone check, formality level check, fluency level, and additional advanced suggestions. This costs $12 per month.

The Business plan costs $15 per month. It gives you everything in the previous plans, a style guide, snippets, brand tones, an analytics dashboard, and other interesting features.

4. CoSchedule Headline Studio

The CoSchedule headline studio is a website content writing tool for scoring headlines based on how well they will perform with the reader and generate social shares and clicks.

The following are its core features.

Headline SEO Score

This feature shows you how your headline stacks up against the competition on the search engine. It also helps to improve your headlines by providing SEO suggestions, keyword quality, keyword density, etc.

Word Bank

The word bank in CoSchedule Headline Studio is where you can find curated power and emotional words to trigger specific reactions to your headline.

CoSchedule Headline Studio Pricing

CoSchedule Headline Studio Pricing

The CoSchedule headline studio has a forever-free plan. However, this only gives you access to the headline score and Thesaurus.

The premium plan starts at $9 for five premium headlines per month. The second plan costs $29 per month to generate 20 premium headlines. Finally, the last plan costs $49 per month, and it lets you generate 60 premium headlines.

5. Anyword

Anyword is an AI copywriting software for creating marketing and ad copy. It generates both short-form and long-form content, but it’s more focused on content that drives conversion.

To see if Anyword is a good fit for your marketing needs, we’ll discuss its most notable features below.

Ad copy

Going by Anyword’s features, it’s apparent that it is focused on creating ads and any type of copy aimed at converting the reader.

Its array of ad templates includes:

  • Google ads
  • Facebook ads
  • LinkedIn ad text
  • Twitter ads
  • Pinterest ads copy

Preset keyword library

Anyword has a preset keyword library. This is a library of keywords you want to use in your copy. For example, this might be about new arrivals, new features, product updates, etc.

Predictive performance analytics 

The predictive performance analytics in Anyword is a feature that scores your content based on how likely it is to resonate with the readers. 

It also suggests areas of improvement to make your content better. 

We recently published this comprehensive review of the best Anyword alternatives. You can check it out to learn more about them.

Anyword Pricing 

Anyword Pricing

Anyword basic plan costs $99 per month. It gives you 30,000 credits as well as instant score and analytics. It also lets you use the blog post wizard and gives you one user seat.

The second pricing plan comes with everything in the basic plan but lets you generate unlimited words and connect Anyword to your landing page for continuous optimization. This costs $399 per month.

The Enterprise plan costs $999 per month. It has more features like enterprise-grade services and integrations, brand guidelines filter, and custom models.

6. Hemingway App

Hemingway app is a writing app for identifying errors that can affect the readability of your content.

It corrects the overuse of adverbs, passive voice, and complex sentences. 

Below are the major features of the Hemingway app.

Readability Score

The Hemingway app displays how easy it is to read your content by using numbers 1 – 10 as grades and different colors to show specific types of errors.

For example, if your text is highlighted in purple, it means that your sentence is complex and green means you have used a passive voice.

This lets you correct your errors and increase the readability level of your content.

Integration with WordPress and Medium

Hemingway integrates with WordPress and Medium. This allows you to publish content directly to these platforms and avoid the stress of copying and pasting.

User-friendly Writing Interface 

Hemingway is a writing app with a beautiful interface and minimalist design. 

Therefore, using it makes writing a less cumbersome task and lets you minimize distractions.

Hemingway App Pricing

Hemingway is primarily a free app, but if you would like to download it as a stand-alone app on your PC or Macbook, it costs $19.99. 

7. Wordtune

Wordtune is a website content writing tool for turning thoughts into clear texts. It’s all about better communication, and it works by taking your first draft and turning it into compelling writing.

Below are some of its major features.

Sentence Rewriter

The sentence rewriter requires you to insert your sentence as it occurs to you, then it takes that sentence and polishes it up for easy understanding.

Tone Checker

Wordtune also has a tone checker. This helps you transform your content from one tone of voice into another.

For example, if you always write in a formal tone, this feature can help turn your content into something casual and fun to read. 

Wordtune Pricing

Wordtune Pricing

Wordtune has a forever-free plan, which gives you ten rewrites each day. 

The premium plan costs $9.99 per month. With this plan, you can have unlimited access to content rewriting, casual and formal tones, and shortening and expanding texts.

The Premium for Team comes with everything in the premium plan and team billing.

8. MarketMuse

Marketmuse is an AI-enabled content marketing tool. It analyzes content, suggests topics to cover, and develops SEO-driven briefs to help you create great content.

Here is the highlight of its most prominent features.

Inventory and Content Audit

MarketMuse takes inventory of your website pages and audits them. It then measures the content quality and helps you organize your best content opportunities.

This shows you which pages are performing best on your website and what types of content you should prioritize to get better results from your content marketing campaigns.

Content Brief

MarketMuse generates content briefs that you can use to create expert-level content.

It also comes with a real-time Content Score whose suggestions you can use to make your content better and recommendations on internal and external links.

MarketMuse Pricing

Marketmuse Pricing 

MarketMuse has a forever-free plan that lets you conduct 15 queries each month. It also allows you to use some of its suite of applications, including Optimization, Research, Questions, Connect, and Compete.

The Standard plan costs $7,200 a year. This allows up to 100 queries per month, unlimited projects, and access to all the applications.

The Premium plan costs $12,000 a year. With this, you’ll have access to an on-demand content brief,  domain analysis, and use all the applications.

9. Content Harmony

Content Harmony is an AI content creation tool for automating your content marketing process. It helps marketing teams find related keywords, creates data-driven content briefs, and grades content.

Now, we will take a look at Content Harmony’s notable features.

Keyword Report

The Keyword Report gathers every information you need regarding a keyword in one place and displays them on a dashboard. This takes away all the hassle of opening too many tabs and closing them while figuring out how to rank for one keyword.

Some of the things you’ll see in your Keyword report are:

  • Search intent
  • Topic analysis
  • Competitors outlines
  • Questions
  • Competitor analysis
  • Visual analysis

Content Brief

Putting together all the insights in the Keyword Report, Content Harmony will also help you generate a comprehensive content brief that covers the SEO aspect and all other necessary information.

This puts your content team on track and shows them what to include in each piece of content.

Content Harmony Pricing 

MarketMuse has a forever-free plan that lets you conduct 15 queries each month. It also allows you to use some of its suite of applications, including Optimization, Research, Questions, Connect, and Compete.  The Standard plan costs $7,200 a year. This allows up to 100 queries per month, unlimited projects, and access to all the applications.  The Premium plan costs $12,000 a year. With this, you’ll have access to an on-demand content brief,  domain analysis, and use all the applications.  Content Harmony  Content Harmony is an AI content creation tool for automating your content marketing process. It helps marketing teams find related keywords, creates data-driven content briefs, and grades content.  Now, we will take a look at Content Harmony’s notable features.  Keyword Report  The Keyword Report gathers every information you need regarding a keyword in one place and displays them on a dashboard. This takes away all the hassle of opening too many tabs and closing them while figuring out how to rank for one keyword.  Some of the things you’ll see in your Keyword report are:  Search intent Topic analysis Competitors outlines Questions Competitor analysis Visual analysis  Content Brief  Putting together all the insights in the Keyword Report, Content Harmony will also help you generate a comprehensive content brief that covers the SEO aspect and all other necessary information.  This puts your content team on track and shows them what to include in each piece of content.  Content Harmony Pricing

Content Harmony Standard price costs $99 per month. This gives you access to 12 content briefs and 50 search intent reports.

The Pro plan gives you access to 50 content briefs and 500 search intent reports.

The last pricing plan is the Enterprise plan, and this gives you access to 200+ content briefs, 5,000+ search intent reports, and more. 

Choosing The Best Website Content Writing Software For Your Marketing Needs

In this post, we have reviewed the best nine website content writing software for different use cases in this post.

Choosing the right one will depend on your marketing goals as an individual or a team. For example, if you want a tool for conducting keyword research before writing website content, Semrush may be the right choice.

If you are only looking to create good content briefs, you can think of MarketMuse and Content Harmony. 

And if you are trying to check your content for grammatical errors and improve its flow, you can use Grammarly, Hemingway App, and Wordtune.

However, if you are looking for a copywriting software that can help with content ideation, content creation, and on-page SEO optimization, Copysmith is the best one. 

It helps automate your content creation process and lets you get more done in less time.

Aside from creating original and high-quality content, Copysmith also:

  • Creates content in bulk
  • Supports import and export of content
  • Allows downloading of content in multiple formats
  • Manages workflow and in-app collaboration
  • Integrates with third-party marketing tools and software.

To see how Copysmith can help you create website content, sign up for a 7-day free trial and start writing for free. No credit card required.

Frequently Asked Questions (FAQs) About Website Content Writing Software

Below are answers to some common questions about website content writing software.


Which software is best for content writing?


Copysmith is the best software for content writing. This is because it takes care of most aspects of content creation, including ideation, writing, and distribution. 


What software do content writers use?


Content writers use different types of software, depending on their marketing needs. This may be an all-in-one tool like Copysmith or a singular purpose tool like Grammarly. The most popular tool for any writer would be the one that serves their goal the most.


Is there software that makes your writing better?


Yes, there are software that can help to improve your writing. Some of them are Copysmith, WordTune, and Grammarly.