5 Best Automated Copywriting Software [In-depth Review]

AI Copywriting Tools Comparison

Automated copywriting software are tools that help users craft killer content by automating the copywriting and content creation process using artificial intelligence.

This includes sales copywriting, product description writing, Facebook ads, email subject lines, etc.

These tools vary in content output, use cases, and features that make the users’ job easier.

We decided to write this post because our platform (Copysmith) is an AI copywriting software; hence we have a lot of experience in the industry.

That way, we can fill the knowledge gap and help anyone looking for automated copywriting software to make the right choice for their specific needs.

We cover the criteria you should consider before choosing an automated copywriting software. Afterwards, we cover how each tool mentioned in the post measures up to the criteria.

Are you working in a large marketing team and need to create great content at scale? Sign up for a 7-day free trial of Copysmith now and start writing for free. No credit card required.

Things to Consider Before Choosing an Automated Copywriting Software

Based on our experience in the AI copywriting industry, here are things you should consider before choosing an automated copywriting software.

AI copywriting templates

AI copywriting templates refer to the use cases and features that each AI writing software supports.

As you know, content types differ depending on their purpose.

How you’d write a Google ad is different from how you’d write a blog post. Hence, the templates are the number of content types an automated copywriting tool supports.

Some tools support 30 templates. Others support up to 90. At the same time, some support less than that. You should note that it’s not the number of templates that matters but how each helps you complete your copywriting tasks faster and makes you more productive as a marketer.

Content export feature

The content export feature is a must-have for automated copywriting software. This is because, in most cases, you’ll be using the generated content on the software elsewhere.

For instance, if you generated Google Ads using copywriting software, you’ll most likely post it on your Google Ads accounts.

Hence, it will be easier if the automated copywriting tool allows downloading the generated content instead of manual copy and paste. That way, you can review the final copy before it goes live.

Bulk content generation

Automation tools speed things up and minimize human errors as much as possible.

While humans cannot produce much content at once, an ideal automated copywriting software should.

This is beneficial for creating headlines in bulk for A/B Testing, social media ads, and product descriptions.

Workflow management and in-app collaboration

Content creation typically requires many people to work together. This includes the head of marketing, copywriter, editor, and sometimes even clients or customers.

Content planning, ideation, writing, editing, and so on occur among these team members,

Therefore, good automated copywriting software should simplify this by lightening the burden of going back and forth between different apps.

With a workflow where you can track the progress of each task and collaborate with everyone on your team, you save a lot of time and mental bandwidth.

Integration with third-party apps

Software hardly works alone, and integrations save you time and effort where you already work, hence the need for them.

So, another factor you should consider in automated copywriting tools is the integration with other third-party apps that can benefit you.

That way, you can work seamlessly across multiple tools without flipping from one software to another. That way, you achieve more productivity and get more done in less time.

Now, let’s look at some of the best automated copywriting tools and see how their features and use cases compare.

1. Copysmith

Copysmith is an AI copywriting software for generating marketing-related content. This includes product descriptions, social media ads, Google ads, blog posts, and others.

Copysmith was born out of the need to help marketers get over writer’s block and fight burnout. It enables you to get started with content when you can’t find an idea and generates high-quality content on-demand.

With its many stand-out features, every content creator stands to gain from Copysmith, but those who work in large teams and create much content will benefit the most.

This includes:

eCommerce marketing teams
Enterprise marketing teams
Large marketing agencies

Let’s take a look at how Copysmith fares vis-a-vis the baseline criteria.

How Many AI Copywriting Templates Does Copysmith Support?

Copysmith has over 35 AI writing templates. Each of these templates satisfies a single use case and delivers excellent output for the user.

Some of the templates you’ll see on Copysmith are:

Blog ideas
Blog intros
Blog outline
Amazon product description
Carousel ad
Facebook ad
Instagram ad
LinkedIn ad text
Ad headlines
Ad ideas
Listicles
And so on

For context, below is a Facebook ad we generated using the Copysmith Facebook ad template.

If you run an advertising agency, a template like this can help your team immensely. Instead of spending hours writing Ads to use for different campaigns, you can generate them with our software while you focus on other things that move the needle for your business.

Does Copysmith Allow You to Export Generated Content?

Yes, Copymsith allows users to export their content in different formats. This includes TXT, PDF, Docx, and CSV.

Below is an example showing you how to download the generated content in multiple formats using Copysmith.

As you can see, each of these formats serves different purposes for marketers. The PDF format, for example, is helpful if you want to share the content with someone else on your team who doesn’t need edit access.

The Docx format allows other team members to edit the content further and add illustrations and images if they want to.

Does Copysmith Support the Generation of Content in Bulk?

Copysmith supports the generation of bulk content, whether this is for ads, headlines, or product descriptions.

The screenshot below shows you several templates that you can generate in bulk on Copysmith.

Generation of multiple headlines and ad content is essential for ad agencies as they often have to develop new ad content for A/B Testing.

eCommerce marketers also need this as they often write various product descriptions.

With Copysmith’s bulk copy generation feature, you can trim off a significant amount of the time you spend creating content. But this helps in more than just one way.

Another way is to look at it from the angle of creativity. Humans can’t generate great content at every minute of the day. A copywriter who tries such is likely to be beset by burnout, fatigue, writer’s block, and other issues.

But Copysmith is a website content writing software that can’t be affected by any of these. This enables you to create the content you need whenever you need it.

Can You Collaborate in Copysmith and Manage Your Workflow?

At Copysmith, we understand that the best content is usually a result of teamwork.

This would typically mean that marketers joggle between apps, writing in one, discussing with team members in another, seeking approval in another, and so on.

A recent survey by Harmon.ie shows that the average worker uses about nine apps each day, which leads to app fatigue. Many survey respondents affirm that their tasks could be simpler if the number of apps they use is reduced.

However, using Copysmith for content creation, this story changes for the better.

You can invite your team members in-app for collaboration by sending them an invite through their email address.

You can assign them roles in the same place:

While working on tasks, you can also monitor the workflow and see how each project progresses.

With this, you don’t need to ping your team members in Slack continuously for updates.

You can always track the progress of each task and nudge your team in the right direction—all in a single app.

How Many Third-party Apps Does Copysmith Integrate With?

Copysmith integrates with several third-party apps such as WooCommerce, Shopify, Google Ads, Zapier, Hootsuite, Frase, and more in the pipeline.

These integrations were built with Copysmith users in mind.

Let’s begin with our integration with Frase.

All you need to do is insert the seed keyword, and Frase recommends other secondary keywords that you can strategically include in your copy for improved search rankings.

Another essential integration of Copysmith is Google Ads. This helps marketers who create, manage and launch ads stay more productive, as they can upload their newly written ads from our platform directly into their Google ads account from their workspace.

Another essential integration of Copysmith is with Hootsuite. This enables you to post or schedule posts directly to your social media accounts from your Copysmith account.

Once you install Copysmith on your Hootsuite’s account, you’ll be able to post or schedule generated social media content directly to Hootsuite and your social media platforms.

Copysmith Pricing

Copysmith has three pricing tiers. The lowest plan costs $19 per month. This plan is for individuals who are just getting started. It gives you access to 50 credits, 20 plagiarism checkers, access to all features, and all the integrations.

The second plan starts at $59 per month. With this, you have access to all templates, 400 credits, 100 plagiarism checks, and integrations.

The last pricing package is the custom plan. And with it, you can get access to all the available templates, integrations, content import and export, custom templates, in-app collaboration, and a dedicated account manager.

This would also give you unlimited credits and unlimited and unlimited plagiarism checks. For this, you’ll need to book a demo.

Want to see how Copysmith works before opting for any of our paid plans? Sign up for a 7-day free trial today and start writing for free. No credit card required.

2. Rytr

Rytr is an AI writing assistant that helps humans to create quality content at a faster speed.

Let’s analyze the essential features of automated copywriting software that Rytr has.

AI Copywriting Templates

Rytr has over 30 templates for different use cases. This includes:

Email
Business idea pitch
Blog idea
Blog outline
Facebook ads
Twitter ads
Landing page
Product descriptions, etc.

Content export feature

Rytr allows for downloading content in Docx and HTML formats only. With Copysmith, you have more content export options, including PDF, TXT, and CSV.

Bulk generation of copies

Rytr does not support the generation of bulk copies. So if you want to generate tons of copies at once, you’d need to look for another tool, like Copysmith, which supports this.

Workflow and in-app collaboration

Rytr has a workflow feature but does not support in-app collaboration. The workflow feature lets you keep tabs on your ongoing projects and organize them well for easy access.

Integration with third-party apps

Rytr integrates with SEO Analyzer. This feature allows users to optimize their content for relevant keywords.

Looking for other Rytr alternatives? We recently published a comprehensive article about the best Rytr alternatives and competitors.

Rytr Pricing

Rytr has a forever-free plan. With it, you can generate up to 5,000 characters every month, access all templates, use the in-built plagiarism checker, and join the premium community.

The second pricing plan, which costs $9 per month, lets you generate 50,000 characters, access 30+ templates, use the built-in plagiarism checker, and join the premium community.

The last pricing package is $29. This comes with unlimited characters, access to all templates and the premium community, and a dedicated account manager.

3. Jasper AI (Previously Jarvis)

Jasper AI is an AI writing tool for creating short-form and long-form content. Now, let’s take a look at how Jasper stands among its peers in terms of features.