5 Best Automated Copywriting Software [In-depth Review]

AI Copywriting Tools Comparison

Automated copywriting software are tools that help users craft killer content by automating the copywriting and content creation process using artificial intelligence.

This includes sales copywriting, product description writing, Facebook ads, email subject lines, etc.

These tools vary in content output, use cases, and features that make the users’ job easier.

We decided to write this post because our platform (Copysmith) is an AI copywriting software; hence we have a lot of experience in the industry.

That way, we can fill the knowledge gap and help anyone looking for automated copywriting software to make the right choice for their specific needs.

We cover the criteria you should consider before choosing an automated copywriting software. Afterwards, we cover how each tool mentioned in the post measures up to the criteria.

Are you working in a large marketing team and need to create great content at scale? Sign up for a 7-day free trial of Copysmith now and start writing for free. No credit card required.

Things to Consider Before Choosing an Automated Copywriting Software

Based on our experience in the AI copywriting industry, here are things you should consider before choosing an automated copywriting software.

AI copywriting templates

AI copywriting templates refer to the use cases and features that each AI writing software supports.

As you know, content types differ depending on their purpose.

How you’d write a Google ad is different from how you’d write a blog post. Hence, the templates are the number of content types an automated copywriting tool supports.

Some tools support 30 templates. Others support up to 90. At the same time, some support less than that. You should note that it’s not the number of templates that matters but how each helps you complete your copywriting tasks faster and makes you more productive as a marketer.

Content export feature

The content export feature is a must-have for automated copywriting software. This is because, in most cases, you’ll be using the generated content on the software elsewhere.

For instance, if you generated Google Ads using copywriting software, you’ll most likely post it on your Google Ads accounts.

Hence, it will be easier if the automated copywriting tool allows downloading the generated content instead of manual copy and paste. That way, you can review the final copy before it goes live.

Bulk content generation

Automation tools speed things up and minimize human errors as much as possible.

While humans cannot produce much content at once, an ideal automated copywriting software should.

This is beneficial for creating headlines in bulk for A/B Testing, social media ads, and product descriptions.

Workflow management and in-app collaboration

Content creation typically requires many people to work together. This includes the head of marketing, copywriter, editor, and sometimes even clients or customers.

Content planning, ideation, writing, editing, and so on occur among these team members.

Therefore, good automated copywriting software should simplify this by lightening the burden of going back and forth between different apps.

With a workflow where you can track the progress of each task and collaborate with everyone on your team, you save a lot of time and mental bandwidth.

Integration with third-party apps

Software hardly works alone, and integrations save you time and effort where you already work, hence the need for them.

So, another factor you should consider in automated copywriting tools is the integration with other third-party apps that can benefit you.

That way, you can work seamlessly across multiple tools without flipping from one software to another. That way, you achieve more productivity and get more done in less time.

Now, let’s look at some of the best automated copywriting tools and see how their features and use cases compare.

1. Copysmith

Copysmith is an AI copywriting software for generating marketing-related content. This includes product descriptions, social media ads, Google ads, blog posts, and others.

Copysmith was born out of the need to help marketers get over writer’s block and fight burnout. It enables you to get started with content when you can’t find an idea and generates high-quality content on-demand.

With its many stand-out features, every content creator stands to gain from Copysmith, but those who work in large teams and create much content will benefit the most.

This includes:

eCommerce marketing teams
Enterprise marketing teams
Large marketing agencies

Let’s take a look at how Copysmith fares vis-a-vis the baseline criteria.

How Many AI Copywriting Templates Does Copysmith Support?

Copysmith has over 35 AI writing templates. Each of these templates satisfies a single use case and delivers excellent output for the user.

Some of the templates you’ll see on Copysmith are:

Blog ideas
Blog intros
Blog outline
Amazon product description
Carousel ad
Facebook ad
Instagram ad
LinkedIn ad text
Ad headlines
Ad ideas
Listicles
And so on

For context, below is a Facebook ad we generated using the Copysmith Facebook ad template.

If you run an advertising agency, a template like this can help your team immensely. Instead of spending hours writing Ads to use for different campaigns, you can generate them with our software while you focus on other things that move the needle for your business.

Does Copysmith Allow You to Export Generated Content?

Yes, Copysmith allows users to export their content in different formats. This includes TXT, PDF, Docx, and CSV.

Below is an example showing you how to download the generated content in multiple formats using Copysmith.

As you can see, each of these formats serves different purposes for marketers. The PDF format, for example, is helpful if you want to share the content with someone else on your team who doesn’t need edit access.

The Docx format allows other team members to edit the content further and add illustrations and images if they want to.

Does Copysmith Support Bulk Content Generation?

Yes, Copysmith allows users to generate content in bulk.

As seen in the screenshot below, you can generate bulk product descriptions with the Copysmith bulk content generator.

This is a time saver for large eCommerce marketing teams who have to upload thousands of product descriptions to their online store.

In addition to the product description, you can use the bulk content generator for:

Ad headlines
Blog ideas
Landing page headlines
SEO meta descriptions
Ad ideas

Does Copysmith Support Workflow Management and In-app Collaboration?

Yes, Copysmith comes with a workflow management and in-app collaboration feature.

That way, you and your team can create, share, and review the content together on the app without copying and pasting from one app to another.

In addition, you can assign tasks to other team members, share ideas and leave feedback on content drafts.

Below is an example showing you how the workflow management feature on Copysmith works.

What About Integration with Third-Party Apps?

Copysmith supports many integrations with third-party apps like Google Ads, Shopify, WooCommerce, Google Docs, Zapier, Hootsuite, Frase, Google Drive, and Microsoft Word.

These integrations benefit marketers who already use these tools for their marketing campaigns and workflow processes. That way, you don’t have to switch between these apps while you work.

Copysmith Pricing

Copysmith pricing comes in three tiers:

Starter ($19/month)
Professional ($59/month)
Enterprise (custom pricing)

Copysmith Pros and Cons

Pros:

Over 35 content creation templates
Integrations with third-party apps
In-app collaboration and workflow management
Great customer support

Cons:

No free plan

2. Jasper

Jasper is another great AI writing assistant software that helps you create high-quality content.

Formerly known as Jarvis, Jasper is an AI writing software that helps you generate different marketing content using AI.

Jasper was trained using machine learning and artificial intelligence models based on over a million articles to learn the art of copywriting and content creation. That way, it helps you write better and faster.

It’s suitable for small and medium-sized businesses, especially freelance writers who need to create content at scale without spending much time writing from scratch.

How Many AI Copywriting Templates Does Jasper Support?

Jasper supports over 50 AI copywriting templates.

Some of these templates include:

Long-form content
Blog posts
Product descriptions
Blog posts topic ideas
Blog post conclusion paragraph
Blog post outline
Blog post intro paragraph
And many others

Here is an example of an Amazon product description Jasper generated.

Does Jasper Allow You to Export Generated Content?

Jasper doesn’t support content export directly within the app. To do that, you’ll have to copy and paste the content you generate.

Does Jasper Support Bulk Content Generation?

No, Jasper doesn’t support bulk content generation.

Does Jasper Support Workflow Management and In-app Collaboration?

No, Jasper doesn’t support workflow management and in-app collaboration.

What About Integration with Third-Party Apps?

Jasper supports a few integrations. These include Surfer SEO and Grammarly.

The Surfer SEO integration helps you write long-form content that ranks high on search engines, while Grammarly helps you eliminate grammatical errors in your writing.

Jasper Pricing

Jasper pricing comes in two tiers:

Starter ($29/month)
Boss Mode ($59/month)

Jasper Pros and Cons

Pros:

Over 50 content creation templates
Surfer SEO and Grammarly integrations

Cons:

No content export feature
No workflow management and in-app collaboration
No bulk content generation

3. Copy.ai

Copy.ai is another great AI copywriting software that helps marketers and copywriters generate high-quality content faster.

Like Copysmith, Copy.ai helps you generate marketing content such as social media ads, product descriptions, blog posts, and website copy.

It has over 50 content templates, and it’s suitable for small and medium-sized businesses who need to create marketing content quickly without sacrificing quality.

How Many AI Copywriting Templates Does Copy.ai Support?

Copy.ai supports over 50 AI copywriting templates.

Some of these templates include:

Blog post titles
Blog post ideas
Blog post intros
Product descriptions
Product benefits
Google ads
Facebook primary text
Instagram product showcase
Instagram captions
And many others

Does Copy.ai Allow You to Export Generated Content?

No, Copy.ai doesn’t support content export directly within the app.

To do that, you’ll have to copy and paste the content you generate.

Does Copy.ai Support Bulk Content Generation?

No, Copy.ai doesn’t support bulk content generation.

Does Copy.ai Support Workflow Management and In-app Collaboration?

No, Copy.ai doesn’t support workflow management and in-app collaboration.

What About Integration with Third-Party Apps?

Copy.ai doesn’t support any integration with third-party apps.

Copy.ai Pricing

Copy.ai pricing comes in two tiers:

Free plan (forever free)
Pro plan ($35/month)

Copy.ai Pros and Cons

Pros:

Over 50 content creation templates
Forever free plan

Cons:

No content export feature
No workflow management and in-app collaboration
No bulk content generation
No integration with third-party apps

4. Writesonic

Writesonic is another great AI writing assistant software that helps you create marketing content faster.

Like the AI copywriting software mentioned above, Writesonic helps you create different types of content using its AI models.

It’s suitable for small and medium-sized businesses, especially freelance writers who need to create content at scale without spending much time writing from scratch.

Writesonic has over 40 copywriting templates for different types of content.

Some of these include:

Ads
Product descriptions
Blog posts
Landing pages
And many others

Does Writesonic Allow You to Export Generated Content?

Yes, Writesonic allows you to export your content directly within the app.

Below is a screenshot showing the Writesonic content export feature.

Does Writesonic Support Bulk Content Generation?

No, Writesonic doesn’t support bulk content generation.

Does Writesonic Support Workflow Management and In-app Collaboration?

No, Writesonic doesn’t support workflow management and in-app collaboration.

What About Integration with Third-Party Apps?

Writesonic supports a few integrations. These include WordPress and Zapier.

The WordPress integration helps you push content directly to your WordPress website.

At the same time, the Zapier integration helps you connect Writesonic with other third-party apps that you already use.

Writesonic Pricing

Writesonic pricing comes in two tiers:

Starter ($15/month)
Professional ($45/month)

Writesonic Pros and Cons

Pros:

Over 40 content creation templates
WordPress and Zapier integrations
Content export feature

Cons:

No workflow management and in-app collaboration
No bulk content generation

5. Scalenut

Scalenut is an AI-powered content creation platform that helps marketers and copywriters generate high-quality content faster.

Like the AI copywriting software mentioned above, Scalenut helps you create different types of content using its AI models.

It’s suitable for small and medium-sized businesses who need to create content quickly without sacrificing quality.

How Many AI Copywriting Templates Does Scalenut Support?

Scalenut supports over 40 AI copywriting templates.

Some of these include:

Blog post titles
Blog post ideas
Blog post intros
Product descriptions
Product benefits
Google ads
Facebook primary text
Instagram product showcase
Instagram captions
And many others

Does Scalenut Allow You to Export Generated Content?

No, Scalenut doesn’t support content export directly within the app.

To do that, you’ll have to copy and paste the content you generate.

Does Scalenut Support Bulk Content Generation?

No, Scalenut doesn’t support bulk content generation.

Does Scalenut Support Workflow Management and In-app Collaboration?

No, Scalenut doesn’t support workflow management and in-app collaboration.

What About Integration with Third-Party Apps?

Scalenut doesn’t support any integration with third-party apps.

Scalenut Pricing

Scalenut pricing comes in two tiers:

Individual plan ($29/month)
Growth plan ($79/month)

Scalenut Pros and Cons

Pros:

Over 40 content creation templates
Forever free plan

Cons:

No content export feature
No workflow management and in-app collaboration
No bulk content generation
No integration with third-party apps

Conclusion

Now that you know the top AI copywriting software to help you create marketing content faster, which one will you choose?

These tools will save you a lot of time and help you create high-quality content at scale.

However, you should choose the one that fits your needs and budget.

Copysmith is great for you if you need bulk content generation, third-party integrations, and workflow management. But if you don’t need these features, you may go with other AI copywriting software.

It’s your call.

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