6 Top Content Marketing Tools You’ll Need In 2023

Bill Gates wrote an essay about digital marketing in 1996 entitled Content is King and  it’s very much true in this day and age. Content reigns as the most effective way to attract leads and convert them into paying customers. To make sure your content marketing is on point, you need tools. Content marketing tools are simply the tools you need to produce, publish and promote your content. 

These tools can be extremely helpful in simplifying and organizing your content marketing process. By using the right tools, you can save time and effort, and produce better results. 

The content marketing industry has come a long way since 1996 and it is only getting bigger and better from here. So, what tools do you need to succeed in this fast-paced, always-changing field?

We have compiled a list of the top content marketing software that will be essential for you in 2023. From organizing your workflow to creating content, these are the best content tools that will help you achieve your marketing goals and reach your target audience. Check them out below! 

Project Management

When it comes to content marketing, you need a project management tool to keep track of your ever-growing to-do list.

With a project management tool, you can be on top of all the tasks associated with your content marketing campaigns, assign deadlines and track progress. This will help ensure that everything stays on schedule and you are not falling behind – why? Because consistency is the key in content marketing: 

First, posting quality content regularly has an impact on your audience. It helps build trust and authority. 

Second, it helps the algorithms to notice you. Consistently posting content is how you gain traction in social media and become more visible in search engines. 

Here are two popular project management tools that will help you stay on top of your content marketing efforts: 


Hubspot has established itself as one of the leading CRM (customer relationship management) tools out in the market because of how scalable it is. If you are already using Hubspot, its project management tool will help you plan and manage all of your tasks in one place, no need to use third-party tools. 

Hubspot’s project management software helps teams to work efficiently. You can:

  • Create and assign tasks, 
  • Add notes, 
  • Set deadlines, 
  • Check the task status, 
  • And view all of your tasks in a calendar.

Keep in mind, Hubspot is more of a CRM than a project management tool so it does not have advanced features like viewing your workflows in Gantt charts or Kanban boards. If you just need the basics features of a project management software to go along with your CRM then this checks all the boxes. 

You can use Hubspot’s project management tool for free. Their paid plan starts at $45 per month. 


Trello is a project management tool teams use to collaborate with one another. It mainly employs a Kanban-style dashboard where you simply drag and drop cards into different stages of your workflow. Each card contains the task to be done. 

Trello’s simple and easy-to-use interface is what makes it popular. With just a few clicks, you can set up your project in no time – no hassle, no fuss – it’s pretty straightforward. 

Here’s what you can do using Trello: 

  • Add description and attachment to a task so that relevant information and resources are all in one place. 
  • Invite members to a card so they can leave their comments. You can also assign members to a task. Any actions made on the card will notify all members. 
  • Add colored labels to easily categorize each task. 
  • Add subtasks using checklists. 
  • Set due dates. 
  • See who did what for each card with the activity log. 
  • Customize your board by adding a background photo, cover photo and stickers. 
  • Automate your workflows and tasks so you can spend your time on what truly matters. 

You can try Trello for free – their free plan covers all of your project management needs, perfect for small teams! If your team needs more work to be done then you can check out their paid plan which starts at $5 per month. 

Trello has iOS and Android mobile apps as well as Windows and Mac desktop apps so you can bring it wherever you work. 

Creating Visual Content

In a world where people scroll endlessly, one way to catch people’s attention is by having visually appealing content. But more than that, having great visuals is how you stand out – it helps your audience to remember you better and for your message to stick longer. 

In order to create striking visual content, you will need a tool to take your visuals to the next level and really impress your audience.


Canva is a great tool for creating visual content. This online graphic design platform makes it easy for anyone to create professional-quality visuals. With thousands of templates, you can easily create any type of graphic you need – from logos, posters, infographics to videos – you name it, Canva got you covered.  

Plus, their easy-to-use editor makes it simple to customize any template to fit your needs. Just simply drag and drop! 

You can also collaborate with your team in real-time. 

Canva has a free plan that has all of your visual content needs. Paid plan starts at $12.99 per month. You can also design wherever you want with its iOS, Android, Windows and Mac apps. 

SEO and Analytics

Search engine optimization, SEO for short, is a digital marketing strategy that aims to make your website visible in search engines like Google. 

Making your content SEO-focused is how you gain visibility online that is why an SEO tool comes in handy for the following reasons: 

  • First, it helps analyze your website and give insights on where you can make improvements. 
  • Second, it helps identify keywords that will give your ranking a boost. 
  • Third, it tracks the ranking of your website so that you can see how it is performing over time. 
  • Fourth, it generates customized reports so you will have in-depth knowledge on your SEO standing to help you plan your future content strategies. 

Here are two SEO and analytics tools that will help you optimize your content and help increase your rank in search engine results pages: 


Semrush is a content marketing tool that takes care of everything SEO. 

From performing keyword research, identifying link building opportunities, running an SEO audit, analyzing your competition’s performance and helping you come up with new content ideas – this tool gives data-backed suggestions to help improve your website’s ranking. 

Semrush is a tool you can use in every stage of SEO content marketing – from strategy, execution and optimization, to results tracking and reporting. This is one comprehensive tool that will give you an edge in your SEO efforts. 

Semrush offers a 7-day free trial so you can take it for a spin. Their paid plan starts at $119.95 per month.

Google Analytics

Google Analytics is a powerful analytics and reporting tool that gives you a better understanding of your customer’s behavior and journey as they interact with you online across devices. It provides the insights you need to guide your SEO and marketing efforts… amazing, right?

Google Analytics can identify where your traffic is coming from, what devices are being used, how long they are staying on the pages of your website as well as their geographical locations to name a few. It can also generate custom reports such as giving you an insight into which pages of your website are performing well, and also poorly. 

One of the most powerful features of this tool is its predictive analytics. Google analyzes customer data to uncover trends and patterns to predict their future behavior, helping you make better business decisions. 

Google Analytics has a free version that is more than enough for small to medium-sized businesses. 

You can integrate Google Analytics with other Google marketing solutions such as Google Ads and Google Search Console to name a few. 

Content Creation

Digital marketing starts and ends with words – that is why written content is an essential aspect of content marketing – why? 

  • First, written content boosts your search engine rankings so customers can find you easily online. 
  • Second, it demonstrates your knowledge and expertise so you can establish your business as an authority in your industry. 
  • Third, it provides entertainment and education to your target audience, helping you build a loyal following. 

At the end of the day, written content attracts leads organically and turns those leads into paying customers – but to do so, you need to write quality content or in other words, content that is full of value and your users will enjoy reading. 

Fortunately, there is a tool that can help you write quality content in no time. 


Good content takes a lot of time and effort to create – you have to research, brainstorm, draft, edit and proofread. Copysmith is an AI-powered tool that takes care of all the tedious tasks in creating content. 

From social media captions to blog posts, Copysmith has you covered. It generates engaging content that leads to better conversions. 

Creating social media captions is easy with Copysmith. First, simply select the template you want to create from the drop-down list. 

Adjust the setting according to the variation, language and creativity you need for your content. Copysmith can translate your content to more than 75 languages so you can capture a wider audience.

You can also adjust the length of your content and ask suggestions for SEO optimized words. 

Simply input what your content is about. Remember, the AI will generate based on what you have inputted so make sure you provide a detailed description. The colored bar below will give a hint if you have provided the needed information.

After that, add the relevant keywords. Voila, the AI will generate the content that you asked.  

This is one of the features of Copysmith that sets it apart from its competition. If you look closely, selecting a caption will show the number of characters and words as well as the score readability. 

Content that is easier to read leads to better engagement. 

If you are not satisfied with the AI-generated content, you can improve the writing. Simply choose between Enhance, Rewrite and Extend

You can also check for plagiarism to make sure your content is unique.

In less than three minutes, you have a variety of social media captions written for you! Cool, right?

But there’s more – Another feature of Copysmith that stands out is that it lets you collaborate and launch content with your teammates. You can simply assign a teammate to a content task and set work status so you can move work forward easily. 

Creating content that converts is easy with Copysmith. Ready to get started? Sign up today and get your unlimited 7-day free trial now, no credit card required. 

You can also bring Copysmith where you work with its integrations, from Chrome extension to their API, so you and your team can launch your content marketing campaigns faster. 


Content is the bread and butter of any successful marketing strategy. It helps you connect with your customers and create a relationship of trust. When you consistently produce high-quality content that provides value, customers will keep coming back for more.

Creating quality content takes a lot of time and effort. Fortunately, there are tools at your disposal that will help you in every stage of your content marketing campaigns – from planning and creating content to tracking the results of your efforts. 

These content marketing tools simplify the laborious process of content marketing while helping you create better content. Copysmith is an AI-powered content creator that helps you write better content fast. Try Copysmith today, no credit required. Sign up now for your unlimited 7-day trial and start writing content that converts for free.