The Top 5 eCommerce Email Campaigns That Convert
If you’re looking to take your eCommerce business to the next level, email campaigns are a great way to increase conversions and drive sales. But you probably knew that, right? You probably already have a beautifully curated and expansive email list; you’ve been sending off well-intentioned emails to prospective or existing customers; and have been trying everything to engage returning users with friendly updates about your products.
So, what’s next? Now that you’ve done all the leg work, it’s all about the tailoring.
You’re on your way to driving more sales and growing your business—but there’s always room for improvement. Luckily, we’ve compiled a list of the top 5 eCommerce email campaigns that convert, so you can start driving more sales and growing your business. So, try incorporating some of these top converting eCommerce email campaigns into your strategy to take things to the next level!
Welcome Emails
Converting your eCommerce website visitors into email subscribers is key to growing your business. This is exemplified by the fact that users who are met with a welcome email will be 40% more likely to interact with your content in the following 180 days. Just because they haven’t made a purchase yet, does not mean that those email addresses aren’t useful in turning them into future buyers.
Welcome emails are a great way to start building a relationship with your new subscribers and get them excited about what you have to offer. This is the first opportunity you have to make a good impression on your new customer, so make sure your welcome email is engaging and informative.
Don’t forget to include a discount code or free shipping offer to encourage them to shop with you.
Discount and promotional codes
This brings us to another way to keep your email campaigns engaging for prospective customers: promo codes. To entice new customers and reward existing customers be generous and offer them discount codes. This not only helps convert those who are on the fence about making a purchase, but also builds customer loyalty from the get-go. Plus, it’s a great way to collect valuable data about your customers’ preferences and buying habits.
Abandoned Cart Emails
As any online retailer knows, it’s incredibly frustrating when you see a customer add items to their cart, only to abandon the purchase later on. But did you know that cart abandonment emails are actually one of the most effective types of ecommerce emails?
According to research from Bluecore, cart abandonment emails have an average conversion rate of 2.63%, and a click-to-conversion rate of 21.78%. That means that for every 100 people who receive a cart abandonment email, nearly three of them will go back and complete their purchase. And for every 100 people who click on a link in a cart abandonment email, nearly 22 will make a purchase.
Your online store’s abandoned cart email campaign can be the key to recovering lost sales and boosting your business’s bottom line. But first, you need to make sure your campaign is designed to convert. Keep your message brief and focused on the benefits of completing their purchase.
Product Launch Emails
Product launch emails are one of the most important and common types of eCommerce email campaigns because they can have a major impact on sales. They give a company an opportunity to highlight new or limited-edition products and drive sales. If done right, product launch emails can create a sense of urgency and excitement that encourages customers to buy. However, if they’re not executed well, product launch emails can come across as spammy or unprofessional. To make sure your product launch email is successful, keep it short and sweet.
Customer Satisfaction Surveys
After a product has launched, it’s important to check back in with customers to see if things are running smoothly. Setting up a feedback system is like getting an early-warning system to help you spot and fix problems before they get too big. And when you ask for input, it makes customers feel valued—which will make them less likely to leave. By reaching out to your customers and asking for feedback through customer satisfaction emails, you can learn what’s working well and where you need to address pain points. So don’t be afraid to reach out—your survey could be the key to success!
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Copysmith helps eCommerce and marketing managers everywhere to grow their businesses. If you’re looking for a way to increase traffic and get more leads, we’re here to help. We’ll help you get your content out there so you can focus your time where it’s most needed.
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