How AI Can Help You Grow Your Small Business

by | Blog

Integrate AI into your business to give it the boost it needs all while making your life easier!

No matter what stage your business is at, implementing AI can help take it to the next level. Employing new technologies, like Artificial Intelligence, can help you cut costs, boost sales, save time, and give you an edge over your competitors. The reality is that your customers are using AI in their everyday lives (from a Google search to digital assistants), so it’s important that you keep up and take advantage of the tools available to 21st-century businesses.

In fact, some of the most successful businesses have fully embraced AI as their business model: Alibaba, Alphabet (Google), Amazon, Facebook, IBM, etc. Let’s dive into the different ways AI can help small businesses.

1. Revolutionizes your Customer-Relationship Management systems.

Being on top of your customer relations is crucial, yet it can become difficult once you start building a larger customer base. Online platforms such as Salesforce can give you a birds eye view of what’s going on with your business. Customer-Relationship Management (CRM) systems, or any platform that allows you to connect and interact with your customers instantaneously, can help you significantly improve the sales process through any communication channel.

With AI specifically, you can gather and analyze data in real time to help your business pivot or expand. AI-integrated CRMs allow you to maximize your marketing budget to get more lead generation and traction to your business. In addition, AI can be used to gain market and industry-level insights to help you understand your customer base and how to effectively target them.

Simplifies Customer Communications.

You can easily simplify your customer communications by integrating an automatic Chatbot to your website. A virtual sales rep that works all day and every day to serve your customers, and it never takes bathroom breaks! They can answer your customers’ recurring questions or direct them to a resource to give them more information instantaneously, helping customers find what they’re looking for easily. Customers can turn to Chatbots to get the information they need quickly and reliably, so it’s important that your Chatbot is well designed and formatted to provide a valuable customer experience.

Chatbots are fairly easy to implement as they don’t require any coding experience. They also work well with both service and product-based businesses.

2. Gain Competitive Intelligence

With AI, you can analyze every aspect of your competitor’s business quickly and easily to monitor its performance. There are numerous competitor analysis tools that use AI to do just that so you know what changes your competitors are making. You can track your competitor’s social media content, changes in website design, pricing, language, and much more. This data can help you efficiently and immediately respond to the changes happening in your industry in a way that was never possible before AI. With competitive analysis tools such as Sprout Social and Social Blade, you can spend more time on conducting effective marketing strategies and campaigns for your business based on what’s working for your competitors.

3. Automate Human Resource Tasks

One important way that AI can help is by streamlining the hiring and onboarding process. AI tools can weave through applicants to find candidates that match the role you’re looking, increasing the chance you find the perfect candidate and saving you time. Simplify the onboarding process by using AI software that can help new employees get their questions answered and familiarize themselves with the workflow and culture.

You can also use AI to acquire feedback from new employees about how HR can continue to improve. AI tools allow employees to provide anonymous feedback that could help you understand how to make the hiring and onboarding process more efficient and effective.

4. Machine Learning Grows With Your Business

AI is the future. This undeniable fact should in equal parts scare and comfort you. Adopting an AI function now will give you an edge further down the line when the technology becomes more complicated. Since the technology is constantly developing and modifying, your business will grow and improve as well.

Simple additions to your business such as Chatbots and Customer-Relationship Management Systems. Machine learning and AI can have infinite possibilities and applications, and so can your small business, so integrating with AI is the way to go!

5. Copysmith Can Supercharge Your Content and Copy Needs

One of the most convenient and easiest ways to integrate AI is by subscribing to Copysmith for all of your content creating needs. We use AI to create everything from blog posts, Instagram captions, landing pages, Google ads, product descriptions and so much more so that you can focus on the important aspects of your business and leave the hard work for us. With Copysmith, you can save time and money on the content writing aspect of the business while also getting your small business to the forefront of technology!

Happy Copysmithing! 🚀

Try out Copysmith today, and let us know what you think. Don’t forget to check out tutorials for our other templates here.