Writing product descriptions for all of your products is challenging and time-consuming, to say the least.
As a product description writer, you must:
- Have a deep understanding of the product’s features and benefits
- Generate a product description that drives the intended result (sales)
- Communicate the value to the reader accurately and succinctly
- Format the content to meet the specifications of different eCommerce stores and optimize for search engines
So, if you’re generating multiple product descriptions for your Amazon, Shopify, eBay, or Etsy storefronts, it will take time to write them by hand and launch them on time, hence resulting in lost sales.
To avoid this and enhance your return on marketing investment, you need product description writing software.
With this, you can automate the process of generating product descriptions for your eCommerce store.
In this post, we’ll share what to consider before choosing a product description writing software. We’ll also analyze the six best product description generators, their core features, pros, and cons.
Update: Copysmith has launched Describely, a new e-Commerce dedicated AI powered product content creation platform. Describely is our new platform built to help eCommerce storefront owners generate product descriptions at scale. Sign up for a free trial to start writing product descriptions for free. No credit card required.
Four Things to Consider Before Choosing a Product Description Writing Software
A good product description explains what a product is, its core features, and why the reader should buy it.
So, every product description writing software should do this effortlessly in less time. Aside from this, there are other features that you should look out for when choosing a content writing software to generate product descriptions for your eCommerce store.
Below are some of them.
Product description writing templates
Product description writing templates are AI pre-made templates for generating product descriptions automatically.
With these templates, you’ll no longer generate product descriptions from scratch again. Instead, they guide you through the process of creating product descriptions for your eCommerce store.
An AI copywriting tool can be referred to as a product description writing software if it has these templates.
Bulk import and export
If you own an eCommerce store, you’d most likely have many products in your product listing.
A product description writing software should make it easy to upload a long list of products, generate their descriptions automatically, and export them at once.
Integrations
A good product description writing software should integrate with relevant eCommerce software and apps.
For example, if you own an eCommerce store on Amazon, it’d be easier if you could upload your generated product descriptions automatically to your storefront rather than doing so manually.
Plagiarism checker
If you hope to convince your storefront visitors and rank high on Google, you must avoid plagiarising content.
So, a product description writing tool should have a built-in plagiarism checker or integrate with one.
That way, you can avoid any legal issues that may arise from using plagiarized content unknowingly.
Which Is The Best Product Description Writing Software For eCommerce Teams
Now that you know the things to consider let’s review the best product description writing software in the market, one after the other.
1. Copysmith: The Overall Best Product Description Writing Software
Copysmith is an AI-powered copywriting platform built for eCommerce storefront owners and large marketing teams.
Aside from being an excellent tool for overcoming writer’s block and combating burnout, it’s also helpful in generating content at scale.
Let’s review Copysmith against the must-have features of a product description writing software outlined earlier to see why we call it the best tool in this category.
Product description writing templates
Copysmith has numerous product description writing templates for specific use cases.
This includes:
- Amazon product description
- Instagram product description
- eBay product description
- Etsy product description
- Flipkart product description
- Product reviews reply
- Sales email generator
If you want to generate a generic product description, there is a template for that.
We built these templates to help you generate product descriptions that conform to the standard of each eCommerce store, such as word count and content form.
For instance, if you want to generate a product description for your Amazon store, you can use our platform’s Amazon product description template.
Below is an example of an Amazon product description generated by Copysmith:
Let’s compare this to the eBay product description:
As you can see, the formats are different to fit the specific needs of each platform, and the platform added more information than I did in my description.
For each generation you make, you’ll have a range of product description options to choose from. This one above is just one of the ten outputs for this example.
Some other perks of using Copysmith to generate product descriptions include SEO optimization, tone of voice selection, and language selection.
Bulk import and export
Copysmith allows you to import a CSV file of your products and generate product descriptions in bulk.
All you need to do is enter some details regarding your product, then upload the CSV as shown in the screenshot below:
This is very helpful when you have SKUs that you need descriptions for. Instead of generating them one after the other, this feature allows you to upload all the SKUs at once and generate product descriptions in minutes.
After generating these product descriptions, you can also export them in a CSV format, among several export options available on Copysmith.
Here is an example below:
This is different from what is obtainable in most product description writing software, where you must copy and paste your content manually to use it elsewhere.
Imagine that you have hundreds or thousands of product descriptions to export, and the only option available is to copy and paste them one after the other. That’d be a grueling exercise, so we built this feature to help you overcome that.
Integrations
Copysmith also integrates with many third-party apps useful for eCommerce storefront owners.
Let’s take a look at some of them.
WooCommerce Integration
If your eCommerce store is built on WordPress using WooCommerce, this integration enables you to access Copysmith from your website and write product descriptions directly.
You will also be able to upload and update your content in real-time without leaving your website to access Copysmith. This saves you time and allows you to use two apps in one place.
Shopify Integration
Copysmith also integrates with Shopify. Once you link your account to Shopify, you’d be able to upload your product descriptions directly to Shopify and update existing content in real-time.
The Shopify icon in the screenshot below is for uploading content directly to Shopify.
After generating your product descriptions on our platform, all you need to do is click on it, and you’d upload it to your Shopify storefront immediately.
Google Docs Integration
Copysmith integrates with Google Docs, making it easy to access our platform.
There are many use cases for this. An example is when you write product reviews and need a third party to review them.
It is also useful when creating landing pages for your eCommerce store, and you need inputs from other team members before publishing it.
Frase Integration
For your product description to rank on Google and other search engines, you need to optimize it for those channels.
We understand this, so we partnered with Frase to bring this feature into our platform.
With this integration, you can rest assured of generating product descriptions that rank high on Google.
Here is how it works…
Before generating your product descriptions, you’ll specify the exact keyword you want to rank for.
Once you do, our platform will suggest other secondary keywords you should include in your descriptions to stand a high chance of ranking on Google for it.
The screenshot below shows you how this feature works on our platform.
Plagiarism checker
Copysmith has a built-in plagiarism checker.
The plagiarism checker icon is at the right top corner of your workspace, and with a click, you can find out if any part of your product description is plagiarized.
If it is plagiarism-free, you’ll see a notification like this:
Otherwise, you’d be notified like in the screenshot below:
Copysmith Pricing
Copysmith has three pricing plans.
The starter plan costs $19 per month. This gives you 50 credits, 20 plagiarism checks, access to all templates, integrations, and in-app support.
The professional plan gives you access to everything in the starter plan plus 400 credits and 100 plagiarism checks. It costs $59 per month.
Each of these plans comes with a 7-day free trial. So, you can sign up now to start writing for free.
The Enterprise plan gives you access to other exclusive features like workflow and in-app collaboration, bulk import and export, custom templates, plus access to everything in the previous plans. You’d also get unlimited credits and unlimited plagiarism checks.
Kindly book a demo with our team to learn more about this plan.
2. Anyword
Anyword is an AI copywriting software for creating marketing-related content.
To see how well Anyword can help you write product descriptions, let’s look at its features based on the established criteria.
Product description writing templates
Anyword has a product description template for eCommerce platforms such as Shopify and Amazon.
You can create product descriptions that conform with each platform with these templates.
Bulk import and export features
Anyword doesn’t support importing or exporting documents.
So, if you are using Anyword for product description writing, you’d have to fill in your product’s detail manually.
Integrations
Anyword integrates with websites for automatic landing page optimization.
Aside from this, it doesn’t integrate with any other third-party app.
Hence, you can’t use your favorite marketing and eCommerce apps on the software. This slows you down, especially if you want to complete a task using more than one app.
Plagiarism checker
Anyword doesn’t have a plagiarism checker. So if you want to test your generated product descriptions for plagiarism, you’d have to use an external tool such as Copyscape and Grammarly.
Anyword Pricing
Anyword has four pricing plans.
The free plan gives you access to 1,000 words per month and one user seat.
The Data-driven basic plan costs $79 per month, which is billed annually, and it’s the lowest paid plan on Anyword. You can generate 30,000 words, write blog posts, and have one user seat with it.
The Data-driven unlimited plan gives you access to unlimited words, five user seats, and a dedicated account manager. It costs $239 per month and is billed annually.
The Enterprise plan costs $999 per month. This gives you access to a custom number of seats, custom models, and API access.
Looking for other alternatives to Anyword? Check out this comprehensive post we wrote about the best Anyword alternatives.
3. Writesonic
Writesonic is an AI writing assistant for generating long-form and short-form content such as articles, blog posts, ads, landing page copy, etc.
Let’s see how Writesonic fares compared to the features of a product description writing software.
Product description writing templates
Writesonic has product description writing templates focused mainly on Amazon. They are as follows:
- Amazon product titles
- Amazon product descriptions
- Amazon product features
- Amazon sponsored ads
- Sales emails
Bulk import and export
Writesonic doesn’t support bulk import and export of content. Hence, you have to insert information about your product manually.
So, Writesonic may not be efficient if you have many product descriptions to write simultaneously.
Integrations
Writesonic integrates with Semrush. This helps you optimize your product descriptions for search ranking and gives you more insights into boosting your product descriptions’ chances of ranking on search engines.
Plagiarism checker
Writesonic doesn’t have a plagiarism checker. So if you want to run your generated product descriptions for plagiarism tests, you’d have to copy and paste them into other plagiarism checker tools. Alternatively, you can opt for other Writesonic alternatives that support this feature.
Writesonic Pricing
Writesonic has a free trial that gives you ten credits to test the tool out.
The first paid plan costs $15 per month, and it gives you 100 credits, access to all basic features, Semrush integration, and long-form writing assistant.
The second plan costs $45 per month. It gives you access to all basic features, Semrush integration, long-form writing assistant, one user seat, and unlimited credits.
The third plan costs $95 per month. This gives you everything in the previous plans, two user seats and priority support.
The final pricing plan costs $195. It gives you everything in the other plans, priority support, and four user seats.
If you want to know how Writesonic compares to our platform, here’s an in-depth post we wrote about Writesonic vs Copysmith.
4. Copy AI
Copy AI is an automated copywriting software for generating marketing copy.
Let’s see how its features compare to the must-have features of a product description writing software.
Product description writing templates
Copy AI has only one product description template without any particular template for any eCommerce platform.
This means that once you generate your product description using Copy AI, it’s up to you to edit it to suit the style of your desired platform.
Bulk import and export
Copy AI doesn’t support bulk import and export of content. So, you only have the option of manually inserting information about your product descriptions on the software. And if you want to use the generated content elsewhere, you’ll have to copy and paste it manually.
Integrations
Copy AI doesn’t integrate with any third-party software. Hence, you cannot use your favorite eCommerce and marketing apps together with it.
Plagiarism checker
Copy AI doesn’t have a plagiarism checker. To run your content for plagiarism check, you’d need to copy it to another software. Alternatively, you can consider other Copy AI alternatives and competitors that support that feature.
Copy AI Pricing
Copy AI has a forever-free plan that gives you 100 credits in the first month of use and ten credits in the following months. With this plan, you can access all the features and test Copy AI to see if it’s a perfect fit for you.
Then, there is a $49 monthly plan. With this, you can generate an unlimited number of words and access all available features.
The enterprise plan gives you access to exclusive features such as in-app collaboration.
Want to know the differences between Copysmith and Copy AI? Here’s a detailed Copysmith vs. Copy AI post that we published recently.
5. Jasper AI (Jarvis)
Jasper is an AI copywriting platform built to help users create both-long form and short-form content.
For product description writing, let’s see how many of the must-have features Jasper supports.
Product description writing templates
Jasper has three AI templates for writing product descriptions. These include:
- Product description
- Amazon product features
- Amazon product description (paragraph)
Bulk import and export
Jasper doesn’t support bulk import and export of content. It only allows you to manually fill in the needed information and copy and paste your generated content elsewhere. If you want to create multiple product descriptions simultaneously, you can consider other Jasper alternatives that support this feature.
Integrations
Jasper only integrates with Surfer SEO. This can help boost your chances of ranking high on search engines with your product description.
Plagiarism checker
Jasper has a plagiarism checker, although you’d have to add more funds to your account before accessing it.
Jasper Pricing
Jasper has two pricing plans.
The first plan – specifically for short-form content costs $29 per month.
This allows you to generate up to 20,000 words, access short-form copy templates, and unlimited user logins.
The second plan costs $59 per month. It’s for long-form content creation, and it allows you to generate up to 100,000 words.
If you’re wondering how Jasper compares to our platform, we recently published this in-depth post comparing Copysmith and Jasper.
6. Peppertype
Peppertype is a virtual content assistant for creating marketing-related content.
Below, we’ll assess how it compares to the must-have features of a product description writing software.
Product description writing templates
Peppertype supports product description writing templates such as:
- Amazon product title
- Amazon product features
- Amazon product description
- eCommerce product description
Bulk import and export
Peppertype doesn’t support importing files, but it allows you to download your content in a CSV format, which is helpful for eCommerce storefront owners who want to write many product descriptions.
Our platform gives you more options in this regard. First, you can import a CSV of your product listing, even if they are in hundreds, and you can download them in different formats, including CSV, Docx, and PDF.
Integrations
Peppertype doesn’t integrate with any third-party software. Unfortunately, this prevents users from linking their Peppertype account to some of their favorite apps.
Plagiarism checker
Peppertype has a plagiarism checker, but it’s only available to its Enterprise subscribers.
Peppertype Pricing
Peppertype’s starter plan costs $35 per month. You can generate 50,000 words, access all templates, and active customer support with this.
The growth plan costs $199 per month. This gives you access to everything in the Starter plan, in-app collaboration, and content export.
The enterprise plan gives you access to exclusive features such as brand voice, bulk content generation, grammar, and plagiarism checkers.
Looking for other alternatives to Peppertype? Check out this comprehensive post we wrote about the best Peppertype alternatives.
Which Product Description Writing Software is the Best?
In this piece, we have reviewed the six best AI copywriting software for writing product descriptions.
These include:
- Copysmith
- Anyword
- Writesonic
- Copy AI
- Jasper
- Peppertype
We also discussed four things before choosing a product description generator: product description writing templates, bulk import and export, integrations, and plagiarism checker.
Copysmith is the best product description writing software based on these criteria.
For example, its eCommerce writing section boasts no less than seven templates for different eCommerce stores.
In content export, it’s the only AI copywriting software that allows you to import a CSV of your product and gives you multiple download options.
It has more integrations than any software on the list. Plus other perks such as its SEO feature and in-app collaboration.
If you’d like to see Copysmith at work and generate product descriptions for your eCommerce store at scale, you can now sign up for a 7-day free trial. No credit card required.