Anyword Vs Copy AI: An In-depth Comparison

AI Copywriting Tools Comparison

As the number of AI copywriting tools in the market grows, choosing the right one is also becoming harder – thanks to the many reviews that are not objective.

We know about this because we’ve read many about our platform, Copysmith, and others.

Since we have experience and expertise in this niche, we decided to write an in-depth post comparing Copy AI and Anywordso that you can choose the one that’s best for your marketing needs based on quality information.

In this article, you’ll learn what these tools are for, whom they serve, and what features differentiate them from one another.

Do you manage an eCommerce store and create content at scale? Sign up for a 7-day free trial of Copysmith now and start writing for free. No credit card required.

Anyword Vs Copy AI: Comparison Table

Here is a comparison table that shows you a quick overview of how these two tools compare.

Feature	Anyword	Copy AI
Area of strength	Landing page content	Social media content
Workflow and in-app collaboration	Doesn’t support in-app collaboration	Has in-app collaboration in its custom plan
Integration with third-party apps	Connects to landing pages	Doesn’t integrate with any third-party app
Plagiarism checker	Doesn’t have a plagiarism checker	Doesn’t have a plagiarism checker
Bulk generation of content	Doesn’t support bulk-generation of content	Doesn’t support bulk-generation of content
Pricing	Starts at $79 per month	Starts at $49 per month

What is Anyword?

Anyword is an AI writing assistant for generating effective marketing content. It’s great for “crafting and optimizing” content that drives more sales and increases conversion.

Who is Anyword for?

Let’s take a look at Anyword’s primary target users.

Agencies

Anyword helps agencies who might want to perform A/B testing to do so easily.

Startup founders

Suppose you are a startup founder and can’t afford a professional copywriter yet. In that case, Anyword can help you create some of your content, such as landing page copy, social media content, and blog outlines.

Sales teams

Another set of users who would benefit from Anyword is sales teams. Using Anyword, you can automate feature announcements, new arrivals, and other sales-related writings.

But these explanations would mean nothing if we don’t highlight some of Anyword’s core features.

Let’s take a look at some of them one after the other.

Anyword Core Features

If you are wondering, what are the things Anyword can do that Copy AI can’t?

Well, each of them has its areas of strength and core features that make it a perfect fit for its target users. And that’s what we are going to discuss now.

Landing page copy

Anyword focuses on driving sales and increasing conversion. This is why it has a template for creating a landing page.

This template can take care of anything you want to write on a landing page, including:

Product titles
Descriptions
Meta descriptions
CTAs

Predictive performance score

Predictive Performance Analytics is a feature that gives you predictive scores on how likely your content will succeed with your target audience.

It also shows you how to improve your content further, such as what to add and remove. And it tells you how well your content is performing as you work out all the corrections.

Preset keyword library

The preset keyword library is a feature that enables you to have a library of keywords you want to use in your content.

These keywords typically draw attention to your content and get actions from users, such as new product/feature announcements, coupons, promotions, etc.

Automatic continuous copy optimization

Anyword gives you an automatic continuous copy optimization on your website in its advanced features.

Flagging bad variations

When you use Anyword to generate content, it gives you different variations. Some of these variations are good, and some aren’t.

So, Anyword has a feature that lets you flag bad variations and encourage the generation of good variations.

So, when you create your next content, outputs similar to the flagged variations will be avoided, and you’ll get more of the good variations.

With that explained, we can now take a look at some of the cons of using Anyword.

Cons of Anyword

Here are some downsides which might make you opt for other alternatives to Anyword.

Doesn’t support the generation of content in bulk

Anyword doesn’t support content generation in bulk, although that would have been an added advantage for its users.

Since Anyword focuses on driving conversions and sales, A/B testing is an integral part of that.

If you do a lot of A/B Testing in your agency and need to create Facebook ads, Google ads, and product descriptions, you may need to generate content in bulk for that purpose.

Compared to our platform, we have a feature for generating copy in bulk.

We built this with the interest of our users, who are primarily large marketing teams and eCommerce storefront owners, at heart.

We understand that agencies may have multiple clients to work with at a time, eCommerce site owners could have hundreds of product descriptions to write, and ad agencies could have A/B testing to do.

Every one of these circumstances would call for generating different copy variations.

Our platform’s bulk copy generation feature supports different templates like

Facebook ads
Ad headlines
Blog outlines
SEO metatag
Social media captions

More of those are in the screenshot below:

Doesn’t have in-app collaboration

Another con of Anyword is that it doesn’t support in-app collaboration. The importance of in-app collaboration in a content generation tool can’t be overemphasized. When creating content for marketing purposes, it’s rare for the whole copy to be written by one person.

Even if it is, you’ll likely need feedback and suggestions from your team members before you hit publish.

If you use a tool without in-app collaboration support, you might be going back and forth from your content creation app to the app you use for team collaboration.

And that means you are going to spend more time creating content because of the distraction and other challenges that come with switching between two apps.

But with a tool that supports in-app collaboration, you can create content and give team members access to suggest edits and leave comments without leaving the app.

And this would help you save time and stay focused.

What is Copy AI?

Copy AI is a copywriting tool that’s great for writing social media content such as Facebook ads, Instagram captions, and even long-form content.

Now that you know what Copy AI is, let’s go into the target users who would benefit from this tool the most.

Who is Copy AI for?

While Copy AI supports writing all types of copy, it’s great for writing social media content.

Solopreneurs

Copy AI is great for solopreneurs who manage their business and do most of the work independently.

If you are a solopreneur, Copy AI can help you write your:

Website copy
Product descriptions
Blog posts
Social media content
Emails
Meta descriptions

Since it supports all these types of content, it makes it easy for solopreneurs to use just one tool for all their content needs.

Marketing managers

Marketing managers who need to write emails, social media content, blog posts, and website copy will benefit from Copy AI.

If you manage a marketing team and have been getting copy from freelance writers, Copy AI will help you produce some of that content.

But that’s not all. It will also help your freelance writers produce content faster because they won’t be writing from scratch anymore. Instead, they’ll be editing and adding a bit of their voice to the copy generated by Copy AI.

Agencies

Copy AI is also great for agencies and startups with multiple clients to work with at a time.

If you are an agency owner or marketing agency with many clients to create content for, Copy AI can help you write:

Blog posts
Social media content
Emails
Website copy

Copy AI Core Features

Here are some of the core features of Copy AI:

Social media content

Copy AI supports generating different types of social media content, including:

Social media posts
Facebook ads
Instagram captions
Hashtags
LinkedIn posts

With this feature, Copy AI helps you stay active on social media and engage with your audience without much effort.

Website copy

Another area Copy AI focuses on is website copy, including:

Landing pages
Product descriptions
About us pages

Email writing

Copy AI helps you write your email copies, especially email templates. For instance, it can help you write:

Cold email templates
Follow-up email templates
Sales email templates

Blog post wizard

One of the most significant features of Copy AI is its Blog Post Wizard.

This feature makes it easy for you to write long-form content such as blog posts without writer’s block.

The blog post wizard helps you break your blog post into three main sections:

Title
Outline
Content

With this, you can have a clearer direction of where your article is headed and what information to put in each section.

Cons of Copy AI

Here are some downsides which might make you opt for other alternatives to Copy AI.

Doesn’t have a plagiarism checker

While Copy AI is a great tool, it doesn’t have a plagiarism checker. This means you’ll have to use a different plagiarism checker tool to ensure the content is original before you publish it.

But using two tools for content creation and plagiarism checking might take more time than you would spend using just one tool.

Compared to Copysmith, we built a plagiarism checker inside our app to save you time and keep your content authentic.

We also went as far as building a bulk plagiarism checker for large marketing teams who have to check many copies for originality.

Doesn’t support content optimization

Copy AI doesn’t support content optimization. This is because it doesn’t have an advanced feature like Predictive Performance Analytics for getting feedback on your content’s performance.

And if you can’t measure your content’s performance, you might not be able to increase conversion rates.

But if you use a copywriting tool with Predictive Performance Analytics, you can:

Measure your content’s performance
Get actionable insights on how to improve your content
Fix all issues with your content before you publish it

Doesn’t support in-app collaboration

Another downside of Copy AI is that it doesn’t support in-app collaboration, which can save you time and keep you more productive as you won’t need to switch between apps.

But that’s not all. You’ll also get to avoid the back and forth between your content creation app and collaboration app.

Copysmith: Your Alternative to Anyword and Copy AI

Copysmith is the best alternative to Anyword and Copy AI, especially for large marketing teams, eCommerce storefront owners, and enterprises.

Unlike Copy AI and Anyword, our platform has the following advantages:

In-app collaboration

We built in-app collaboration in our tool because we understand that content creation is a team activity.

And having to switch from one app to another to get team members’ suggestions or input on the content you are creating would reduce your productivity.

So, our in-app collaboration feature supports:

Sharing your copy with team members and getting their suggestions
Giving team members access to view and comment on your content

And since this happens in the same app, you’ll get to stay more productive and focused, as you won’t need to leave the app.

Content optimization

Our platform has an advanced feature for content optimization called Predictive Performance Score.

With this feature, you can measure your content’s performance before publishing it.

It also gives you suggestions on how to improve your copy to increase its chances of converting your readers.

With the Predictive Performance Score, you’ll be able to:

Optimize your content for better performance
Get actionable insights on how to improve your copy
Identify and fix all issues with your copy before publishing it

In-built plagiarism checker

Another important feature that Copysmith has, which you won’t find in Anyword and Copy AI, is an in-built plagiarism checker.

This feature helps you ensure that all the content you generate is original and free of plagiarism.

It also saves you time, as you won’t need to use a separate plagiarism checker tool to check your copy’s originality.

And this is useful for large marketing teams who need to check many copies for plagiarism.

Bulk content generation

With our platform, you can generate copy in bulk, saving you a lot of time.

This feature is particularly helpful for large marketing teams who need to generate many copies at a time.

It’s also great for eCommerce store owners with many product descriptions to write.

And with our bulk content generation feature, you can:

Create multiple copies at once
Save time on content creation
Increase your productivity

Now that you know the core features and the pros and cons of these tools, let’s go into the pricing details.

Pricing

The pricing details of these tools vary based on their features and functionalities. Here’s a quick look at the pricing plans of each tool:

Anyword pricing

Anyword has three pricing plans:

Basic: $29/month
Data-Driven: $99/month
Business: Custom pricing

Copy AI pricing

Copy AI has three pricing plans:

Free: $0/month
Pro: $49/month
Enterprise: Custom pricing

Copysmith pricing

Copysmith has three pricing plans:

Starter: $19/month
Professional: $59/month
Enterprise: Custom pricing

Conclusion

In conclusion, Anyword and Copy AI are great tools for copywriting. However, they both have their limitations, which can affect your productivity and content quality.

But with Copysmith, you’ll get:

In-app collaboration
Content optimization
In-built plagiarism checker
Bulk content generation

These features make Copysmith the best alternative for large marketing teams, eCommerce store owners, and enterprises.