Blog & Resources
Stay up to date with best practices in all things marketing, copywriting and growing your business.
How To Get Buy-In for Your Content Marketing Strategy
You have put a lot of thought into your content marketing strategy and you are excited to put it into action. But before you can do that, you need approval from the stakeholders like the CEO, CMO and CFO. Getting buy-in for your content marketing strategy can seem...
Create SEO Content Using AI: Quick Start Guide
You have probably heard a lot about artificial intelligence and how it is changing digital marketing. AI automates various marketing tasks such as scheduling social media posts to advanced ones like data analytics and reporting. But what does it mean for content...
Enterprise Marketing Teams Are Adopting AI-Powered Marketing, According To New Study
You may have heard about AI-powered marketing, and you are wondering if it is something your marketing team should be adopting. Well, according to a new study, the answer is yes. AI-driven marketing can improve team performance...
How to Adopt AI and Scale Your Marketing Tool Stack
The majority of CMOs and business leaders are aware that artificial intelligence has the power to fundamentally alter how businesses operate. Think of it as having a team with a range of skill sets that can automate a ton of different marketing tasks with...
How to Overcome Writer’s Block Using AI Tools
You are staring at a blank document, trying to come up with the perfect opening sentence. But your mind is totally blank. You have hit a roadblock, and you do not know how to get past it. Sound familiar? This is called writer's block, and it is a common problem for...
How Ptak & Co. Grew their Customer Conversion Rates by 1,200% using Copysmith
One of the biggest challenges faced by marketing teams and agencies is finding new ways to communicate ideas, and needing help getting inspiration when producing content. Emily Ptak, owner of Calgary based marketing agency Ptak & Co, came across Copysmith over a...
How CMOs Can Introduce AI Marketing Tools to Their Team
You might be wondering how artificial intelligence is changing the marketing landscape, and more specifically, how it can help your team. AI marketing tools are revolutionizing the way we approach and execute our marketing campaigns. You might be wondering, what...
Artificial Intelligence Tools and Their Advantages in Digital Marketing
Artificial intelligence, or AI, is a buzzword you have probably heard of. It's been making waves in practically every industry, and marketing is no exception. But what exactly is it? Simply put, artificial intelligence is a process where a machine mimics human...
The Pros and Cons of Using AI Content Writing Tools
Imagine being able to write a blog post or create an entire website worth of content in minutes, with just a few clicks. Well, that's the magic of AI content writing tools. AI content writing, short for artificial intelligence content writing, is when a computer...
AI Copywriting & SEO: Yes or No?
As a business owner, you know that writing great content is essential for attracting customers and ranking high in search engine results pages. But what if you do not have the time or skills to write copy that is both SEO-friendly and engaging? That is where...