Blog & Resources
Stay up to date with best practices in all things marketing, copywriting and growing your business.
10 Brainstorming Techniques That Work
Brainstorming is a creative and effective way to generate ideas. When we brainstorm, we are essentially solving a problem with a structured approach so that we can: Think freely, Organize our thoughts,And have clarity. But what's the best way to brainstorm? There...
5 Steps to Rank Higher on Google
Organic search has better ROI than social media and paid search – and here are the numbers that prove it: In Search Engine Journal’s poll 49.0 percent of respondents reported organic search brought the highest ROI compared to other digital marketing...
How Psychological Characterization Helps Create More Powerful Content
Yes, content is king – but what many people don't realize is that knowing your audience is as important as the content itself! To create content that connects with your audience, you need to know your audience like the back of your hand. This is where...
6 Top Content Marketing Tools You’ll Need In 2023
Bill Gates wrote an essay about digital marketing in 1996 entitled Content is King and it’s very much true in this day and age. Content reigns as the most effective way to attract leads and convert them into paying customers. To make sure your content marketing...
How To Get Buy-In for Your Content Marketing Strategy
You have put a lot of thought into your content marketing strategy and you are excited to put it into action. But before you can do that, you need approval from the stakeholders like the CEO, CMO and CFO. Getting buy-in for your content marketing strategy can seem...
Create SEO Content Using AI: Quick Start Guide
You have probably heard a lot about artificial intelligence and how it is changing digital marketing. AI automates various marketing tasks such as scheduling social media posts to advanced ones like data analytics and reporting. But what does it mean for content...
Enterprise Marketing Teams Are Adopting AI-Powered Marketing, According To New Study
You may have heard about AI-powered marketing, and you are wondering if it is something your marketing team should be adopting. Well, according to a new study, the answer is yes. AI-driven marketing can improve team performance...
How to Adopt AI and Scale Your Marketing Tool Stack
The majority of CMOs and business leaders are aware that artificial intelligence has the power to fundamentally alter how businesses operate. Think of it as having a team with a range of skill sets that can automate a ton of different marketing tasks with...
How to Overcome Writer’s Block Using AI Tools
You are staring at a blank document, trying to come up with the perfect opening sentence. But your mind is totally blank. You have hit a roadblock, and you do not know how to get past it. Sound familiar? This is called writer's block, and it is a common problem for...
How Ptak & Co. Grew their Customer Conversion Rates by 1,200% using Copysmith
One of the biggest challenges faced by marketing teams and agencies is finding new ways to communicate ideas, and needing help getting inspiration when producing content. Emily Ptak, owner of Calgary based marketing agency Ptak & Co, came across Copysmith over a...