Content creation and SEO — two activities that are often misunderstood. Some marketers will tell you that SEO is the best way to drive targeted traffic to your website. Others will tell you it’s the best way to convert that traffic into customers. But the challenge...
What is Inbound Marketing? And How to Make it Work for You
Inbound Marketing has been a hot topic in the marketing industry for some time now. But what exactly is Inbound Marketing? And how can you use it to improve your marketing strategy and generate qualified prospects for your business? There's a lot of noise out...
Content Marketing Strategy to Grow your Amazon Store
Remember the good old days when Amazon was just for books? Today’s age looks a little different with digital commerce and online shopping becoming more prevalent daily. With an estimated 12-24 million eCommerce stores in the global market, with numbers rising daily,...
Launching your eCommerce Brand Identity with Copysmith
Your brand is an extension of you, your business or your ethos. Your reputation, your personality and your values are all intertwined in this one very important thing that you are creating. This is the foundation of who you are and how you want to be viewed by the...