Blog & Resources
Stay up to date with best practices in all things marketing, copywriting and growing your business.
Ever-Changing Digital Landscape: What eCommerce Retailers Need to Know
The digital landscape is constantly evolving, and this has had a significant impact on the way consumers interact with eCommerce brands. The rise of social media, mobile technology and artificial intelligence has changed the way people communicate, buy and engage with...
Product Description Best Practices 2023: Writing Product Content that Drives Sales
In the world of eCommerce, product descriptions are critical to the success of any business. They are the first impression that a potential customer has of your product and can make or break a sale. A great description can help a customer understand the unique...
ChatGPT and How AI Disrupts Industries
Artificial intelligence, AI for short, has been the talk of the town especially with ChatGPT’s popularity. Essentially, artificial intelligence is a program that helps computers to learn on its own based on the data that is fed into it. AI can easily spot trends and...
Content Scaling: 5 Tips for Creating More High-Quality Content
According to a paper released by Content Marketing Institute in 2022: 67% of marketers claim that content marketing generates leads, and 63% agree that it helps build loyalty with existing customers. The numbers prove it – content marketing is an effective...
How To Write an Engaging Podcast Description Using AI
As of January 2023, there are over four million podcasts out there — with millions of podcasts available to listen to, how will you convince listeners to choose your podcast show? This is why an engaging and informative podcast description matters. Writing a podcast...
How eCommerce retailer Designer Eyes leveraged Copysmith and bulk product descriptions to increase writing capacity by over 600%
For most eCommerce retailers, researching and writing product descriptions for every SKU is a tedious and time-consuming process that can take weeks, if not months to complete. Luxury eyewear retailer Designer Eyes was no stranger to this monotonous process - until...
Cornerstone Content Strategy: Worthwhile or A Waste of Time?
To rank in search engines, you need to post content on your website consistently. But do you know what kind of content will really make a difference in your SEO efforts? Well, cornerstone content is the answer. Cornerstone content is a strategic way to boost your...
How to Harness Creative AI, Including ChatGPT
As artificial intelligence, AI for short, becomes more and more popular, its use cases and applications are increasing. One of the most exciting and potentially transformative applications are in the creative space for the following reasons: Efficiency....
Top 5 Free AI Tools That Anyone Can Use In 2023
There is a lot of buzz about AI tools, especially with the popularity of ChatGPT, a human-like chatbot that can answer any question in a concise way. If you are wondering why there is so much hype around AI tools, here are the reasons: AI tools can automate a...
How To Build A ‘Helpful’ Content Strategy For 2023
Have you ever searched Google only to be disappointed with the results – none of them fully answer your questions, or aren’t helpful at all? Well, this is what Google is trying to solve in its latest update! Last December 5, 2022, Google launched the helpful...