The digital landscape is constantly evolving, and this has had a significant impact on the way consumers interact with eCommerce brands. The rise of social media, mobile technology and artificial intelligence has changed the way people communicate, buy and engage with...
Product Description Best Practices 2023: Writing Product Content that Drives Sales
In the world of eCommerce, product descriptions are critical to the success of any business. They are the first impression that a potential customer has of your product and can make or break a sale. A great description can help a customer understand the unique...
ChatGPT and How AI Disrupts Industries
Artificial intelligence, AI for short, has been the talk of the town especially with ChatGPT’s popularity. Essentially, artificial intelligence is a program that helps computers to learn on its own based on the data that is fed into it. AI can easily spot trends and...
Content Scaling: 5 Tips for Creating More High-Quality Content
According to a paper released by Content Marketing Institute in 2022: 67% of marketers claim that content marketing generates leads, and 63% agree that it helps build loyalty with existing customers. The numbers prove it – content marketing is an effective way to...