For most eCommerce retailers, researching and writing product descriptions for every SKU is a tedious and time-consuming process that can take weeks, if not months to complete. Luxury eyewear retailer Designer Eyes was no stranger to this monotonous process - until...
Cornerstone Content Strategy: Worthwhile or A Waste of Time?
To rank in search engines, you need to post content on your website consistently. But do you know what kind of content will really make a difference in your SEO efforts? Well, cornerstone content is the answer. Cornerstone content is a strategic way to boost your...
How to Harness Creative AI, Including ChatGPT
As artificial intelligence, AI for short, becomes more and more popular, its use cases and applications are increasing. One of the most exciting and potentially transformative applications are in the creative space for the following reasons: Efficiency....
How To Build A ‘Helpful’ Content Strategy For 2023
Have you ever searched Google only to be disappointed with the results – none of them fully answer your questions, or aren’t helpful at all? Well, this is what Google is trying to solve in its latest update! Last December 5, 2022, Google launched the helpful...