Yes, content is king – but what many people don't realize is that knowing your audience is as important as the content itself! To create content that connects with your audience, you need to know your audience like the back of your hand. This is where...
Bill Gates wrote an essay about digital marketing in 1996 entitled Content is King and it’s very much true in this day and age. Content reigns as the most effective way to attract leads and convert them into paying customers. To make sure your content marketing...
You have put a lot of thought into your content marketing strategy and you are excited to put it into action. But before you can do that, you need approval from the stakeholders like the CEO, CMO and CFO. Getting buy-in for your content marketing strategy can seem...
You have probably heard a lot about artificial intelligence and how it is changing digital marketing. AI automates various marketing tasks such as scheduling social media posts to advanced ones like data analytics and reporting. But what does it mean for content...