Bill Gates wrote an essay about digital marketing in 1996 entitled Content is King and it’s very much true in this day and age. Content reigns as the most effective way to attract leads and convert them into paying customers. To make sure your content marketing...
How To Get Buy-In for Your Content Marketing Strategy
You have put a lot of thought into your content marketing strategy and you are excited to put it into action. But before you can do that, you need approval from the stakeholders like the CEO, CMO and CFO. Getting buy-in for your content marketing strategy can seem...
How to Overcome Writer’s Block Using AI Tools
You are staring at a blank document, trying to come up with the perfect opening sentence. But your mind is totally blank. You have hit a roadblock, and you do not know how to get past it. Sound familiar? This is called writer's block, and it is a common problem for...
The Pros and Cons of Using AI Content Writing Tools
Imagine being able to write a blog post or create an entire website worth of content in minutes, with just a few clicks. Well, that's the magic of AI content writing tools. AI content writing, short for artificial intelligence content writing, is when a computer...