Achieving success with a Shopify store takes more than just putting up a few products and hoping for the best—driving traffic and conversion requires strategic planning. Luckily, there are more than just a few ways you can optimize your Shopify store to reach your sales goals. In this blog post, we’ll share the top 7 ways to optimize your Shopify store.
Be purposeful with your keywords
Keywords are the backbone of SEO, but it isn’t the whole story. Make sure that the way you’ve structured your Shopify can prominently showcase your keywords, this will facilitate a seamless transfer from someone’s search to your site, confirming that you have just what they need on your page. This not only expedites the process for browsers but expedites viewers into customers! So, remember, less is more: don’t bombard users with too much information. Ensure that your categories are neat and simplified. You want your SEO keywords to shine, so give them space to do so!
Invest in the right kind of ads
Paid advertising, or PPC marketing, is where advertisers pay for ads based on the number of clicks; in the realm of online commerce, it’s a model that works, in other words, it is known for helping bring traffic to a website. To get started, identify the platforms you want to advertise on and the audiences you want to target. Come up with a list of SEO keywords that are relevant to your niche and include them in your PPC package. Most entrepreneurs’ go-to platforms for paid advertising are Google and Facebook Ads, they offer targeted advertising in a user-friendly way. Inputting the requisite information is super easy and straightforward. You certainly don’t need to be an expert marketer to master these tools!
Get creative with your chosen forms of marketing
Two less traditional ways of reaching out to potential customers are through influencer marketing and emails!
Influencer marketing is one of the most useful tactics for social media marketing. Most of the heavy lifting here is in trying to find the right personality to market your brand. There are several steps you should take before you can be sure that the influencer is a good fit for your company: engage with them and find out what message you want to communicate to your audience. If both of your brands have overlapping messages, you’re golden. As you reach out to folks online, be specific as to what your brand or product is trying to achieve, articulate your long-term goals. There are many different types of influencers—and everyone has their personal hustle going on, so making sure you align yourself with the right people that will help you bring eyeballs to your Shopify site.
Automated emails are also a great way to connect with people! These are emails marketers use to send notifications to customers for things like upcoming promotions, new products, or just a friendly reminder that their free trial is up. Automated emails help save time and can also create consistency across your consumer base. Once you find the right automated email app for your needs, it’s one of the quickest ways to market your Shopify store or brand.
Increase your website speed
No one likes a slow and lag-ridden Shopify store, especially Google. In today’s fast-paced world, users expect to find what they’re looking for quickly and without hassle. If your Shopify store is loading slowly, you’re likely losing potential customers and revenue to your competitors. You’ll want to talk to whoever is in charge of your UX if you encounter this problem and fix it ASAP.
Improve the quality of your product images
To optimize your Shopify store, you will want to improve product images. This can be done by using a tool like Photoshop or GIMP to improve the quality of the image. Costumers want to imagine your product as their own, so help them in their imaginary journey by providing crisp, well-lit, professional-level photos. There is nothing more jarring than a pixelated or fuzzy photo, so make sure to avoid them!
Add customer testimonials
Customer reviews and testimonials are a great way to boost your Shopify store’s optimization. Ultimately, people just want to know how your product can solve an issue they’re experiencing, who better to testify to your product’s virtues than those who have been helped by it directly?
Create compelling product descriptions
Your product descriptions are one of the most important elements of your Shopify store. They’re what convinces customers to buy from you, so it’s crucial to make them as compelling as possible. There are a few things you can do to optimize your product descriptions and make them more effective. Focus on creating strong headlines that accurately reflect what the product does. As with any ads: zero in on the problem you’re looking to solve. This will help grab attention and ensure that potential customers click through to read more. Check out Copysmith’s product description template to automate the process and get a top-notch copy in a matter of seconds.
Conclusion
Shopify is by far one of the most popular platforms for e-commerce. The reason? The platform provides a toolkit that can cater to both professional and amateur sellers, with many advanced features such as high security, mobile responsiveness, and real-time marketing capabilities. Setting up the optimal Shopify store is quick and easy and can be gainful if you do it right, hopefully, this list of tips will help you achieve the success you’re after.
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Copysmith helps eCommerce and marketing managers everywhere to grow their businesses. If you’re looking for a way to increase traffic and get more leads, we’re here to help. We’ll help you get your content out there so you can focus your time where it’s most needed.
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