Digital marketing starts and ends with words. That is why marketing copy and content are some of the most important marketing assets.
Well-written marketing copy will compel the reader to convert into a customer, while a poorly written one will likely result in them leaving your website without any conversion.
Writing good marketing content is not easy. Because in order to write copy that converts, you need to first understand your readers.
Well, how do you get a grasp of what is in your readers’ minds? You have to dig deep and do your research.
Doing research takes time because you have to go through numerous blog posts, forums, comments and reviews to understand the wants, needs, desires and pain points of your prospects.
After doing your research, you have to look for relevant themes in order to write content and copy that majority of your prospects can relate to.
Finding these themes is only possible by doing an ample amount of research, which takes hours to do – good thing, artificial intelligence can do this in seconds.
Yes, you read that right, in seconds!
Artificial intelligence is getting more and more popular in the marketing industry. With the need of quality content and copy that potential customers can resonate with; marketers are experimenting with what artificial intelligence can bring to the table.
So, read along to learn how artificial intelligence is changing the marketing industry in producing content and copy.
How do you use AI for copywriting?
Before we dive into the how – let us first talk about AI.
AI, short for artificial intelligence, is a technology that allows machines to learn and work on their own.
A few years ago, using AI software to enhance your marketing copy was unheard of. But with the advancement of technology, AI has become so sophisticated that it is now being used as a content marketing and copywriting tool.
Long story short, artificial intelligence has read almost every single piece of content posted on the internet. That is why artificial intelligence can learn and generate unique marketing content and copy instantly.
The great thing about artificial intelligence is that it can help you come up with content ideas, improve your writing style, optimize your copy for SEO as well as fix grammar mistakes. It can do all these things in a fraction of the time it would take a human to do it. In short, you can produce high-quality copy without having to hire a copywriter, saving you time and money.
Things to keep in mind when using AI in copywriting
When it comes to using artificial intelligence for copywriting, there are a few things you need to keep in mind:
First – make sure the AI tool you’re using is actually trained to create copy.
Second – be prepared to do some tweaking.
The artificial intelligence-generated copy won’t be perfect, and you will likely need to do some editing before it’s ready for publication.
But that’s okay—the whole point of using artificial intelligence is to automate the process and save you time and energy!
Third – use AI in conjunction with your human team.
See Copysmith’s Facebook Ad copy generator in action below:
Copywriting is a complex creative task, and no one tool can do it all. So, use AI to help you speed up the process, but don’t rely on it entirely.
You still need a human team to give your content that final touch of quality and finesse.
In a nutshell, copywriting is hard. It’s one of the most important aspects of marketing, but it’s also one of the most difficult to get right. That’s where artificial intelligence comes in.
Artificial intelligence can help you optimize your copywriting, making it more effective and efficient. It can help you find the right words, the right tone, and the right copy for your audience.
So, if you’re looking to take your copywriting to the next level, consider using AI to help you out. It may just be the best decision you ever make.
Should copywriters use AI?
As a writer, you know that creating high-quality marketing content and copy takes time and effort. But what if there was a way to speed up the process and create better copy in less time?
News flash – it is possible with the help of artificial intelligence.
Artificial intelligence is a machine programmed to be as smart as a human.
As a copywriter, you can take advantage of artificial intelligence to write better copy faster and improve your workflow. Here are few ways how:
First – you can use artificial intelligence to help you research your topic.
There are a number of AI-based tools out there that can help you find information quickly and efficiently.
Second – you can use artificial intelligence to help you write your copy.
AI marketing copy tools can help you do this.
These tools are powerful enough to help you brainstorm and come up with ideas quickly, find the right keywords to use in your copy, structure your article, make suggestions for revisions, and even help you format your copy properly.
Third – you can use artificial intelligence to help you proofread your work.
There are a number of AI-powered tools out there that can do this for you, Copysmith even has an in-app plagiarism checker.
Now you know how artificial intelligence can help make the copywriting process easier.
At the end of the day, artificial intelligence is a machine. And machines have limitations.
Challenges of using AI in copywriting
So, you might be wondering, what are some of the challenges of using artificial intelligence in writing marketing copy?
Well, here are three of them:
First – making sure the software you’re using understands your specific needs and objectives.
At the end of the day, you are using artificial intelligence, a machine. So, for it to understand you have to speak to its level.
Before using any AI marketing copy tool, read the guides on what should be your input so the machine can give you your desired output.
Second – ensuring that the artificial intelligence has a clear understanding of your target audience.
Artificial intelligence has read almost all of the published content on the internet. It is smart enough to know which copy converts better for a certain audience segment.
So, be specific on who the content or campaign is for so AI can produce copy that will convert.
Third – making sure that the artificial intelligence is able to produce quality copy that is both engaging and effective.
Again, not all AI marketing copy tools are equal. So, find out what the AI model is so you can know how it generates a copy.
Long story short, copywriting is a tough business. You have to be able to capture your audience’s attention, communicate your message, and do it all in a way that sounds natural and human.
That’s a lot of pressure.
But don’t worry, artificial intelligence can take care of all the grunt work—the research, the drafting, the editing—and leave the final touches for human beings. That’s where your true value lies.
Using SEO and content marketing together
The aim of writing a marketing copy is to convert – to persuade the reader to take action.
The good news is you don’t have to choose between SEO and content marketing to help increase conversions.
You can use the two together to produce high-converting copies that will help you attract the right prospects and get them to take action.
But it takes a bit of know-how to make it work. So, read along as we will show you how to use SEO and content marketing together to get more conversions.
But before we get into the brass tacks, let us first define SEO and content marketing.
What is SEO?
So, what is SEO? This three-letter word stands for search engine optimization, and it is a process of improving the visibility of a website or a web page in search engine results pages (SERPs).
When you use SEO and content marketing together, you can create high-converting copies that will help you get more conversions. But it’s not as simple as throwing a few keywords into your content and calling it a day. You need to make sure that your content is high quality and provides value to your readers.
What is content marketing?
To simply put, content marketing is all about creating content that your audience will love. It’s about giving them the information they need, when they need it, in a format that they can use.
What are the benefits of using SEO and content marketing together?
When you use SEO and content marketing together, you get two powerful marketing strategies working for you. Here are some of the benefits you can expect:
- You will get more traffic from search engines.
- Your website will rank higher in the search engine results pages (SERPs).
- Your website will be more visible to potential customers.
- Your content will be more engaging and interesting to your target audience.
- You will see an increase in conversions and sales.
Things to keep in mind using SEO and content marketing together
Here are things to keep in mind:
First – make sure your website is SEO-friendly.
This means using the right keywords, writing compelling titles and descriptions, and making sure your website is easy to navigate.
Second – always create high-quality content.
This is key for both SEO and content marketing—your content needs to be interesting, useful, and well-written if you want people to read it.
Third – promote your content on social media and other external channels.
This is a great way to get more impressions on your content and direct more users to your website.
Fourth – don’t forget to use call-to-actions in your content.
A call-to-action (CTA) is a great way to get people to take action, because if you want people to take action, you have to explicitly tell them to do so whether that’s signing up for your email list, downloading a white paper, or making a purchase.
Fifth – test and measure your results.
Always track the results of your SEO and content marketing efforts so you can see what’s working and what isn’t.
Just a quick recap – keep in mind, when you use SEO and content marketing together, you create a powerful one-two punch that can help you get more conversions from your website.
SEO can help you get more visibility for your website and content, while content marketing can help you attract more visitors and convert them into customers.
By using these two strategies together, you can create high-converting copies that will help you improve your bottom line.
Write personalized copy to boost engagement
Personalized copy is when you use information about your customer to create a connection and deliver a message that’s relevant to them.
It’s a great way to boost engagement and connect with your customers on a personal level.
The importance of personalized copy
When it comes to writing copy, the aim is always to create a connection with the reader. And personalizing your content is one of the best ways to do that.
Think about it—when you receive an email that’s been addressed to you by name, it makes you feel special, doesn’t it?
As if the writer is speaking directly to you. It creates a sense of intimacy, and that’s what we want our readers to feel when they’re reading our copy.
When you personalize your content, you’re showing that you’ve taken the time to get to know your reader, and that you’re interested in what they have to say. It builds trust and helps create a lasting relationship with your audience.
How to create personalized copy
When you’re looking to create personalized copy, it’s important to start by understanding your customer. Who are they? What are their interests? What do they care about?
Once you have a good understanding of your customer, it’s time to start creating copy that resonates with them on a personal level.
You can do this by using their name, addressing their concerns, and speaking to them in a way that feels natural and conversational.
You also want to make sure that your tone is on point.
Content that sounds too sales-y or pushy will likely fall on deaf ears. Instead, focus on being helpful and informative. Your customers will appreciate the effort, and they’ll be more likely to stick around.
The benefits of personalized copy
You see, when someone feels like you’re speaking directly to them, it creates a connection. And when that connection is strong, it’s more likely that they’ll take the action you want them to take.
So, what are the reasons why personalized copy is so effective?
First – it shows that you care about your audience.
You’re not just blasting out the same message to everyone; you’re taking the time to personalize it for each individual.
Second – a personalized copy makes people feel special.
It makes them feel like you’re speaking directly to them, and that you’re taking the time to get to know them. This helps build trust and helps to create a stronger connection.
Third – personalized copy is more engaging.
People are more likely to read and remember messages that are specifically tailored for them. So, if you want to get your audience’s attention, personalized copy is the way to go.
The best tool for personalized copy
So, what are the best tools for the job? Well, there are a few different options.
You can use personalization tokens, which will add specific details, such as a customer’s name or purchase history, to your content.
You can also take advantage of dynamic content, which will change depending on the customer’s location or demographic information.
Finally, you can use an AI marketing copy tool, which will automatically generate copy that’s tailored to your customer’s individual needs.
No matter which tool you choose, make sure it’s something that allows you to create a connection with your customers.
Keep in mind, when it comes to copy, personalization means using the right tone, language, and style for each individual reader. It takes a little extra effort, but the results can be worth it.
Use a content refresh to boost organic traffic
When we think of improving our website’s organic traffic, the first thing that comes to mind is making BIG changes – overhauling our content strategy, for instance, or redesigning our website.
But did you know that you can achieve similar results with a much smaller effort? All it takes is a simple content refresh.
What is content refresh?
You may have heard the term “content refresh” before, but what does it actually mean?
In a nutshell, content refresh is the process of updating your existing content to make it more relevant and engaging for your audience.
There are a few key things to keep in mind when refreshing your content:
First – keep it relevant.
Make sure that your updated content is still relevant to your audience and their needs.
Second – make it engaging.
Use eye-catching visuals and interesting information to capture your audience’s attention.
Third – keep it updated.
Regularly update your content to ensure that it’s fresh and relevant.
By following these tips, you can not only increase the organic traffic to your website but boost your business’s online presence as well.
Why should you bother with content refresh?
You may be wondering why you should bother with content refresh when you could be creating new content instead.
Here’s why: stale content can actually hurt your website’s ranking in search engines.
That’s because search engines are constantly crawling and indexing websites, and if they come across the same content over and over again, they’ll assume your website is not providing any new information.
But if you regularly refresh your content — by adding new insights, data, or perspectives — you’re telling search engines that your website is evolving and growing. And that’s something they want to see.
What kind of results can you expect from a content refresh?
A content refresh can help increase organic traffic by leaps and bounds. But how can you be sure that it’s the right move for you?
Well, consider this: if you have time-sensitive content, or content that’s no longer relevant, a refresh can help to give it a new lease on life.
Not only will this help to improve your website’s visibility in search engine results pages (SERPs), but it can also help to attract new leads and customers.
A refreshed piece of content is also more likely to be shared on social media, which can result in even more traffic for your website.
So, if you’re looking for a way to boost your organic traffic, a content refresh is definitely a step in the right direction.
How to refresh your content for maximum impact
When it comes to refreshing your content, there are a few things you can do to get the most impact.
First – take a look at your analytics and see which posts are performing the best.
Chances are, they’re the ones that are the most relevant to your audience. So, make sure you focus on those topics when you’re creating new content.
Second – try using different formats to keep things fresh.
Maybe break up your blog posts with videos or infographics. Or try writing a case study or interviewing an expert in your field.
Third – make sure your content is engaging and relevant.
Ask yourself: Is this post interesting? Does it provide value? Is it unique?
If the answer is no, then it’s time for a rewrite.
Well, imagine if you could automate your content updates so that they were always fresh and new. With Copysmith, you can!
Copysmith is a GPT-3 powered AI content marketing tool that generates copy instantly that has a content refresh feature. In other words, it takes your old content and makes it new again. It’s easy to use—all you have to do is paste in your old content and let Copysmith do its thing.
Update your content – breathe new life into it.
Add a TL;DR section or a summary at the end of your blog post.
Expand your short texts and bullet points.
The goal of content refresh is simple: serve your audience something new and valuable. Keep your content looking fresh and relevant, without having to lift a finger.
What to avoid when refreshing your content
Not all changes are good. Sometimes, it hurts your site more than it helps.
So, take heed of what you need to avoid when refreshing your content:
First – don’t change too much at once.
When you’re refreshing your content, you want to make small, gradual changes over time so that search engines will know that you are constantly improving your content.
It’s better to refresh five contents each month than to update all of your 100 published contents within one month.
Second – don’t forget your headline.
Your headline is the first thing that people will see and it’s what’s going to hook them into reading your article. Make sure it’s catchy and intriguing.
A good way to go is to have multiple headlines – compare and contrast which is the most attention-grabbing. AI content marketing tools generate multiple headlines so you can use them in your brainstorming process.
Third – don’t neglect your intro and conclusion.
The intro and conclusion are important parts of your article and they’re what’s going to leave a lasting impression on your readers. Make sure they’re well-written and engaging.
The importance of content refresh
So why is content refresh so important? Well, for one thing, it can help you stay ahead of the competition.
As new information and trends emerge, your old content may start to look stale in comparison. By refreshing it with fresh, new content, you can give your website a competitive edge.
Another key benefit of content refresh is that it can help you improve your website’s SEO ranking. When you publish new content, Google takes notice and rewards your website with a higher ranking. This can result in more traffic and leads for your business.
Marketing copywriting using AI makes content refresh very easy. You simply upload your old content and it will be transformed into a new one. In other words, you do not have to start at square one again, skipping all the hassle yet still staying relevant.